---
title: "Trend — tommee tippee dummy 6-18 months - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/tommee-tippee-dummy-6-18-months/trend"
last_updated: "2026-08-11T12:24:21.260Z"
locale: en
meta:
  description: "Niche score 40/100 · £54K/yr market · 86K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £54K/yr market · 86K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tommee tippee dummy 6-18 months - Flapen"
---

# **tommee tippee dummy 6-18 months**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 34Conversion 67Competition 50Returns 100Price range 45Avg price 37Brand share 0Review moat 47Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,771.7**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£5.07–£23.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.45**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£54K**

£54K/yr · 86K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend