---
title: "Tommee Tippee Dummy 6-18 Months — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/tommee-tippee-dummy-6-18-months"
last_updated: "2026-08-11T10:31:14.730Z"
locale: en
meta:
description: "Niche score 40/100 · £54K/yr market · 86K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £54K/yr market · 86K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tommee Tippee Dummy 6-18 Months — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **tommee tippee dummy 6-18 months**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 34Conversion 67Competition 50Returns 100Price range 45Avg price 37Brand share 0Review moat 47Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,771.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.07–£23.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.45**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£54K**
£54K/yr · 86K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tommee tippee dummy 6-18 months is a £54K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommee tippee dummy 6-18 months market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£63K–£84K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**0%**
- Tommee Tippee99% - NUK1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/tommee-tippee-dummy-6-18-months/trend)
## **Top tommee tippee dummy 6-18 months search terms**
- **tommee tippee dummies 18-36 months**72K/yr+9.2%7.3% conv. - **6-12 month dummies**4K/yr+23.7%1.5% conv. - **tommee tippee dummies 18-36**3K/yr+60.0%7.3% conv. - **tommee tippee dummy 18-36 months**3K/yr-11.6%8.1% conv. - **dummy 6-12 months**3K/yr-66.8%4.2% conv. - **dummies 12 months plus**611/yr-47.6%3.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/tommee-tippee-dummy-6-18-months/search-terms)
## **Top tommee tippee dummy 6-18 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommee Tippee Fun Soothers 18-36m 6 Pack Symmetrical Silicone Teat Orthodontic Design BPA-Free Dummy Breathable Air Holes**Tommee Tippee**£9.94**4.8★2,276 rev](https://www.amazon.co.uk/dp/B0B8SKYXKV) [2**Tommee Tippee Nighttime Soothers 18-36m 6 Pack Glow in The Dark Varied Colours and Designs Symmetrical Orthodontic Dummy BPA-Free Silicone Teat**Tommee Tippee**£11.04**4.7★4,221 rev](https://www.amazon.co.uk/dp/B0B99SBM1B) [3**Tommee Tippee Nighttime Soothers 18-36m 6 Pack Glow in The Dark Varied Colours and Designs Symmetrical Orthodontic Dummy BPA-Free Silicone Teat**Tommee Tippee**£11.43**4.7★4,221 rev](https://www.amazon.co.uk/dp/B0B8SKLC96) [4**Tommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones**Tommee Tippee**£11.15**4.7★4,221 rev](https://www.amazon.co.uk/dp/B0G39XL58Z) [5**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection**Tommee Tippee**£11.20**4.8★707 rev](https://www.amazon.co.uk/dp/B0G53HSZN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones**Tommee Tippee**£11.15**4,221 rev7mo ago](https://www.amazon.co.uk/dp/B0G39XL58Z) [**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights**Tommee Tippee**£11.33**707 rev7mo ago](https://www.amazon.co.uk/dp/B0G39ZB5Q1) [**Tommee Tippee Ultimate Fit Soother 6-18 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection**Tommee Tippee**£11.38**737 rev7mo ago](https://www.amazon.co.uk/dp/B0G39VVJN7) [**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection**Tommee Tippee**£11.20**707 rev7mo ago](https://www.amazon.co.uk/dp/B0G53HSZN7) [**Tommee Tippee Latex Ultimate Fit Soother 18-36m 2 Pack Orthodontic Dummy Microwave Sterilising Case Natural Latex Teat Air Holes 100% BPA Free Earth Bound**Tommee Tippee**£6.66**851 rev7mo ago](https://www.amazon.co.uk/dp/B0G52YWB3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones**Tommee Tippee**£11.15**4.7★**▲ 167%**](https://www.amazon.co.uk/dp/B0G39XL58Z) [**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights**Tommee Tippee**£11.15**4.8★**▲ 155%**](https://www.amazon.co.uk/dp/B0G53DHL4B) [**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights**Tommee Tippee**£11.33**4.8★**▲ 149%**](https://www.amazon.co.uk/dp/B0G39ZB5Q1) [**Tommee Tippee Latex Ultimate Fit Soother 18-36m 2 Pack Orthodontic Dummy Microwave Sterilising Case Natural Latex Teat Air Holes 100% BPA Free Earth Bound**Tommee Tippee**£6.66**4.7★**▲ 147%**](https://www.amazon.co.uk/dp/B0G52YWB3L) [**Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection**Tommee Tippee**£11.20**4.8★**▲ 119%**](https://www.amazon.co.uk/dp/B0G53HSZN7)
**~~View all trending →~~**
## **What buyers say about tommee tippee dummy 6-18 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Reliable brand and great for both day and night use”*
**Value For Money**19%
*“Good for the price”*
**Color**9%
*“Bright colour”*
**Durability**8%
*“they are extremely durable”*
**Brightness/Shine/Glow**6%
*“Great that they glow in the dark”*
**Ease Of Cleaning**6%
*“Easy to keep clean”*
**Design-Overall**4%
*“Super cute designs”*
**Sleep Quality**3%
*“Saved our sleep”*
**Size-Overall**2%
*“The sizes of these dummies are age appropriate”*
**Breastfeeding Friendly**2%
*“Great for breastfeeding babies”*
### **What buyers complain about **
**Value For Money**18%
*“so expensive and I cant do a return”*
**Quality-Overall**12%
*“Really cheap feel, really thing”*
**Brightness/Shine/Glow**8%
*“I thought they might be glow in the dark as some reviews said. They aren't”*
**Shape/Style**6%
*“Great, took a while to get use to simply being its a different shape”*
**Age Suitability**5%
*“Not for babies younger than 12 month”*
**Storage Capacity**5%
*“which makes storage tricky”*
**Size-Overall**4%
*“Too big”*
**Choking**4%
*“but then start to chew through normal dummys which is a worry due it then becoming a choking hazzard”*
**Durability**3%
*“All broke in a day”*
**Skin Health**2%
*“Makes my 7 months old's skin all red after only a few seconds wearing it”*
### **Top return reasons **
**Size-Overall**71%
**Age Suitability**21%
**Defective Material/Parts**7%
**Quality-Overall**7%
## **Common questions**
- **Is tommee tippee dummy 6-18 months profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the tommee tippee dummy 6-18 months niche?**
- 2 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tommee tippee dummy 6-18 months?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.1%.
- **When does demand for tommee tippee dummy 6-18 months peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tommee tippee dummy 6-18 months niche?**
- Listings span £5.07–£23.07; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.
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