---
title: "Trend — toilet steps for toddlers - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/toilet-steps-for-toddlers/trend"
last_updated: "2026-08-11T09:02:24.158Z"
locale: en
meta:
  description: "Niche score 53/100 · £105K/yr market · 110K searches/yr · £12.71 avg price. Soft demand (-1.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £105K/yr market · 110K searches/yr · £12.71 avg price. Soft demand (-1.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet steps for toddlers - Flapen"
---

# **toilet steps for toddlers**

**Worth a look**

Shows low returns (0.8%), but soft demand (-1.4% this quarter) keeps it on the watch list.

Market size 26Growth 24Conversion 77Competition 67Returns 96Price range 47Avg price 56Brand share 63Review moat 49Quality gap 43

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.71**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,581.56**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.16–£24.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£105K**

£105K/yr · 110K searches

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend