---
title: "Toilet Step — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/toilet-step"
last_updated: "2026-08-11T08:43:05.339Z"
locale: en
meta:
description: "Niche score 45/100 · £56K/yr market · 70K searches/yr · £9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £56K/yr market · 70K searches/yr · £9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Step — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet step**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 80Competition 44Returns 96Price range 47Avg price 30Brand share 55Review moat 49Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,570.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.16–£24.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£56K**
£56K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, toilet step is a £56K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet step market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£58K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **61%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**23%**
- Straame29% - Rainberg20% - HomlyPro9% - STERUN8% - Dreambaby5% - MR.SIGA5%
## **Demand**
Weekly Amazon search volume, last 11 weeks — -5.2% search growth over the last 90 days.
2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/toilet-step/trend)
## **Top toilet step search terms**
- **toilet step**39K/yr-6.3%6.8% conv. - **step for toilet**9K/yr+25.4%4.9% conv. - **kids toilet step**10K/yr-18.3%8.4% conv. - **toilet step stool**4K/yr-4.8%4.3% conv. - **potty stool**4K/yr+5.9%3.7% conv. - **toilet stool for toddlers**4K/yr-29.1%6.3% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/toilet-step/search-terms)
## **Top toilet step products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Straame Sturdy Step Stool for Bathroom Practical Non-Slip Toilet Step in White and Green for Kids Multiuse Booster Step Toddler Potty Training (Green 1)**Straame**£4.64**4.6★2,845 rev](https://www.amazon.co.uk/dp/B08W87WHGB) [2**Rainberg Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool Toddlers Stool for Potty Training and Use in the Kitchen and Bathroom Easy to Clean and Portable (Grey 1)**Rainberg**£5.46**4.6★1,291 rev](https://www.amazon.co.uk/dp/B09JZX2GPV) [3**HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface**HomlyPro**£4.16**4.4★28 rev](https://www.amazon.co.uk/dp/B0GWVS7L5Z) [4**Straame Double Step Stool for Kids Non Slip 2 Step Toddler Stool with Plastic Body Rubber Grip Steps Built-in Handles for Potty Training Bathroom Sink Kitchen Use White and Grey**Straame**£7.63**4.7★1,017 rev](https://www.amazon.co.uk/dp/B09MR1LFGX) [5**Rainberg 2 Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool for Children Toilet Stool for Potty Training and Use in the Kitchen (1 Pack)**Rainberg**£8.37**4.7★2,842 rev](https://www.amazon.co.uk/dp/B08GMCXPY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)**Tel Charme ***£10.96**16 rev1y ago](https://www.amazon.co.uk/dp/B0FGXZ24J8) [**Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey**GoldEnough**£14.43**284 rev1y ago](https://www.amazon.co.uk/dp/B0DK9155F4) [**Sterun 2 Pack Plastic Child Foot Step Stools Anti-Slip Cover on Top For Children Practical Non-Slip Toilet Step Great for Toddlers (Grey)**STERUN**£8.26**61 rev1y ago](https://www.amazon.co.uk/dp/B0DCGPYLW7) [**ANSIO Step Stool For Toilet with Non-Slip Surface One Step Potty Step Stool for Toddlers For Bathroom And Sink Plastic Kitchen for kids (Pink)**ANSIO**£5.81**185 rev2y ago](https://www.amazon.co.uk/dp/B0D3QN25GF) [**MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-white & Dark Gray**MR.SIGA**£24.73**1,847 rev2y ago](https://www.amazon.co.uk/dp/B0D2VZHCMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface**HomlyPro**£4.16**4.4★**▲ 230%**](https://www.amazon.co.uk/dp/B0GWVS7L5Z) [**Dreambaby 2-Up Step Stool - Toddler Step Stool for Bathroom Sink and Kids Toilet Potty Training - Step Stools for Toddlers with Non-Slip Base and Carry Handles - Supports up to 200lbs Weight Capacity**Dreambaby**£9.11**4.8★**▲ 101%**](https://www.amazon.co.uk/dp/B075KLR6SK) [**6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)**Tel Charme ***£10.96**4.1★**▲ 93%**](https://www.amazon.co.uk/dp/B0FGXZ24J8) [**SAVEX Plastic Child Foot Step Stool Non-Slip Cover on Top For Children Practical Non-Slip Toilet Step Multiuse Booster Step Toddler Potty Training (Grey)**SAVEX**£5.01**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0CWHFYSJ3) [**Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey**GoldEnough**£14.43**4.3★**▲ 78%**](https://www.amazon.co.uk/dp/B0DK9155F4)
**~~View all trending →~~**
## **What buyers say about toilet step**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**19%
*“Good sturdy stool”*
**Quality-Overall**14%
*“The build quality is very solid”*
**Ease Of Use**9%
*“Easy to use”*
**Grip**9%
*“non slip”*
**Value For Money**9%
*“Excellent value”*
**Size-Overall**6%
*“Fit for purpose”*
**Advertised Vs Actual Product**4%
*“looks just like the photo”*
**Ease Of Cleaning**4%
*“Easy cleaning”*
**Assembly/Installation**4%
*“Easy to install”*
**Weight Light**4%
*“It's not too heavy”*
### **What buyers complain about **
**Size-Overall**15%
*“But small”*
**Strength**14%
*“Unfortunately just a little flimsy feeling”*
**Quality-Overall**10%
*“The quality is cheap”*
**Assembly/Installation**9%
*“Difficult to assemble”*
**Durability**6%
*“This product broke within a week or so”*
**Instructions/User Manual/Troubleshooting**4%
*“Felt instructions could have been a bit clearer”*
**Ease Of Cleaning**4%
*“Everything sticks to the plastic fluff, rubbish, hair and difficult to maintain clean”*
**Grip**4%
*“The slip resistance pads don't really do much”*
**Functionality-Overall**3%
*“Didnt work”*
**Product Condition**3%
*“Arrived used”*
### **Top return reasons **
**Size-Overall**41%
**Defective Material/Parts**10%
**Strength**9%
**Compatibility-Overall**6%
**Quality-Overall**5%
**Height**4%
**Assembly/Installation**3%
**Mechanism Issues**2%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is toilet step profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 18 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the toilet step niche?**
- 14 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in toilet step?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- **What does it cost to enter the toilet step niche?**
- Listings span £4.16–£24.73; the average listing price is £9.64 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.
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