---
title: "Teething Toys for Baby — £761K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/teething-toys-for-baby"
last_updated: "2026-07-21T11:22:19.202Z"
locale: en
meta:
description: "Niche score 52/100 · £761K/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($3.26–$14.25) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £761K/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($3.26–$14.25) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Teething Toys for Baby — £761K/yr Amazon UK Niche (2026) - Flapen"
---
# **teething toys for baby**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.26–$14.25) keeps it on the watch list.
Market size 71Growth 24Conversion 75Competition 72Returns 99Price range 0Avg price 20Brand share 51Review moat 24Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£761K**
£761K/yr · 1.5M searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,820.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.26–£14.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, teething toys for baby is a £761K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teething toys for baby market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£728K–£910K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**22%**
- Nuby22% - Matchstick Monkey21% - Sophie la girafe21% - Dzpuhuojz6% - Baby Einstein4% - AiTuiTui3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/teething-toys-for-baby/trend)
## **Top teething toys for baby search terms**
- **teething toys for baby**437K/yr+2.2%6.0% conv. - **sophie the giraffe**133K/yr+11.0%10.9% conv. - **baby teething toy**126K/yr-1.2%4.8% conv. - **teething**101K/yr-14.0%4.5% conv. - **matchstick monkey**94K/yr+3.4%6.0% conv. - **teether**91K/yr-3.3%3.9% conv. - **teething toys**96K/yr-2.9%4.4% conv. - **baby teether**80K/yr+0.4%3.2% conv. - **teethers**50K/yr-10.6%3.1% conv. - **teethers for babies 3-6 months**46K/yr-11.1%5.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/teething-toys-for-baby/search-terms)
## **Top teething toys for baby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£30K8%£61K12%£91K16%£122K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuby IcyBite Keys Soothing Teether | Multiple Teething Surfaces | Refrigerator Safe | Suitable from 3 Months Plus**Nuby**£3.49**4.6★20,328 rev](https://www.amazon.co.uk/dp/B000JVVTCI) [2**Sophie la girafe Baby Teether 100% Natural Rubber Teething Toy Handmade in France BPA-Free Non-Toxic Vegan Sensory Stimulating Teether for Newborns 0+ Months**Sophie la girafe**£11.43**4.7★16,011 rev](https://www.amazon.co.uk/dp/B00C6QAAB0) [3**Nuby Banana Soothing Teether Easy Grip BPA-Free Suitable from 3 Months Plus One Size**Nuby**£3.77**4.8★499 rev](https://www.amazon.co.uk/dp/B0B97PP5N2) [4**Matchstick Monkey Original Teether & Gel Applicator Antimicrobial Silicone Teething Toys for Baby Easy to Grip BPA Free 3 Months Old+ 10.5 cm Dusty Pink Monkey**Matchstick Monkey**£8.47**4.8★8,608 rev](https://www.amazon.co.uk/dp/B07PZ1JS3K) [5**2 Pack Teething Toys for Baby Teething Mitten for Babies Toys 0-6 Months Silicone Teether for Toddler Infant Baby Boy Girl Shower Gifts Teething Relief Chew Toys (Beige + Pink)**Dzpuhuojz**£6.35**4.7★1,378 rev](https://www.amazon.co.uk/dp/B0BJ28LQJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Matchstick Monkey Original Teether & Gel Applicator Antimicrobial Silicone Teething Toys for Baby Easy to Grip BPA Free 3 Months Old+ 10.5 cm Hearts**Matchstick Monkey**£8.84**8,608 rev7mo ago](https://www.amazon.co.uk/dp/B0FXBXDLPZ) [**Teething Toys for Baby Silicone Baby Rattle Teether Sensory Teeting Toys for Babies 0-6 6-12 Months BPA-Free for New Baby Gifts**SENBSLAN**£4.48**68 rev10mo ago](https://www.amazon.co.uk/dp/B0FPD21BXV) [**Fruit Shaped Teething Toys for Baby Silicone Teething Ring for Babies Teether Toys 0 3 6 12 Months Toddler BPA Free Chew Toys Easy to Grasp Accessories for Boy Girl Infant Gifts Brown**AiTuiTui**£5.72**559 rev1y ago](https://www.amazon.co.uk/dp/B0F9PS45RN) [**Baby Teething & Rattle Toy Safe Multi-Functional BPA-Free Silicone Toy for Babies 0-12 Months Vibrant Sensory Rattle for Teething Relief & Fun Play Perfect Baby Gift for Boys & Girls**Infinno**£9.74**1,290 rev1y ago](https://www.amazon.co.uk/dp/B0DTDH5MY9) [**Food Quality Baby Teething Ring - BPA - Free Anti-Strangling Design Grip strengthening Suitable for Hearing Development and Teeth Development Ideal for Babies Aged 3+ Years Old (White)**WixbFyn**£5.10**840 rev1y ago](https://www.amazon.co.uk/dp/B0DTKDKQZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Matchstick Monkey Original Teether & Gel Applicator Antimicrobial Silicone Teething Toys for Baby Easy to Grip BPA Free 3 Months Old+ 10.5 cm Hearts**Matchstick Monkey**£8.84**4.8★**▲ 228%**](https://www.amazon.co.uk/dp/B0FXBXDLPZ) [**Matchstick Monkey Original Teether & Gel Applicator Silicone Easy To Grip BPA Free 3 Months Old+ 10.5 cm Blue Monkey**Matchstick Monkey**£7.67**4.8★**▲ 179%**](https://www.amazon.co.uk/dp/B079G3B5LX) [**TKLake 2 Pack Baby Teething Toys Teething Mittens for Babies Toys 0-6 Months Silicone Teether for Toddler Infant Baby Boy Girl Shower Gifts Teething Relief Chew Toys Biting Toy(Beige & Green)**TKLake**£7.06**4.4★**▲ 154%**](https://www.amazon.co.uk/dp/B0FVXHGV1Z) [**akolik Baby Teething Toy for 3-6-12 Months Baby Teethers Toy Teething Ring Silicone Grasping Teething Toy BPA Free Teething Newborn Chew Toys (Blue)**akolik**£5.39**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0F83RTYRW) [**Baby Teething & Rattle Toy Safe Multi-Functional BPA-Free Silicone Toy for Babies 0-12 Months Vibrant Sensory Rattle for Teething Relief & Fun Play Perfect Baby Gift for Boys & Girls**Infinno**£9.74**4.8★**▲ 86%**](https://www.amazon.co.uk/dp/B0DTDH5MY9)
**~~View all trending →~~**
## **What buyers say about teething toys for baby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality and easy to clean”*
**Fun/Entertainment Experience**14%
*“Fun toy”*
**Value For Money**9%
*“Great value for money”*
**Size-Overall**9%
*“the size is perfect for this too”*
**Ease Of Use**8%
*“Easy to use”*
**Color**4%
*“I love the colour”*
**Grip**4%
*“easy to grip for kids”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Soft Feel**3%
*“These teething toys are soft, safe, and easy for babies to hold”*
**Advertised Vs Actual Product**3%
*“does the job”*
### **What buyers complain about **
**Size-Overall**23%
*“The chewing part could have been a bit bigger”*
**Strength**8%
*“Very flimsy”*
**Smell**7%
*“Terrible chemical smell and leaking”*
**Design-Overall**6%
*“design flaw in the shape, once it arrived the ears look very pointy and are hard, seems like a hazard for a baby learning coordination, especially for an item they are supposed to be bringing to their face to chew, could damage an eye”*
**Value For Money**5%
*“I was unsure if I should get one initially as they are quite expensive for a teething toy”*
**Thickness**5%
*“Its to thick”*
**Ease Of Use**4%
*“Difficult to use”*
**Leak-Proof**3%
*“was leaking the gel”*
**Functionality-Overall**3%
*“so it clearly doesnt work”*
**Durability**2%
*“worred encase it comes apart in mouth”*
### **Top return reasons **
**Size-Overall**28%
**Quality-Overall**12%
**Age Suitability**8%
**Functionality-Overall**6%
**Smell**4%
**Value For Money**4%
**Gifting Purpose**4%
**Certifications**3%
**Hard Feel**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is teething toys for baby profitable to sell on Amazon United Kingdom?**
- The niche generates £761K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the teething toys for baby niche?**
- 20 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in teething toys for baby?**
- Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 0.1%.
- **When does demand for teething toys for baby peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the teething toys for baby niche?**
- Listings span £3.26–£14.25; the average listing price is £7.28 (sweet spot $15–$100). The average incumbent carries 5,821 reviews — the moat a new listing must climb.
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