---
title: "Straw Cups for Toddlers — £129K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/straw-cups-for-toddlers"
last_updated: "2026-08-11T10:28:33.058Z"
locale: en
meta:
description: "Niche score 51/100 · £129K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £129K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Cups for Toddlers — £129K/yr Amazon UK Niche (2026) - Flapen"
---
# **straw cups for toddlers**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 29Growth 31Conversion 54Competition 87Returns 96Price range 32Avg price 25Brand share 7Review moat 50Quality gap 80
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,544.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.05–£20.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£129K**
£129K/yr · 319K searches
**Avg price**
**Okay****£9.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, straw cups for toddlers is a £129K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw cups for toddlers market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£135K–£180K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 70%
**Open market**
**2%**
- Nuby71% - Tommee Tippee18% - Munchkin3% - NUK3% - Ion81% - SENBSLAN1% - Open — no brand owns it (5 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/straw-cups-for-toddlers/trend)
## **Top straw cups for toddlers search terms**
- **nuby water bottle**82K/yr+9.6%4.9% conv. - **nuby bottle**45K/yr-4.5%3.2% conv. - **nuby sippy cups**33K/yr-17.6%3.3% conv. - **tommee tippee water bottle**19K/yr+30.1%3.6% conv. - **toddler bottles**18K/yr+5.9%2.4% conv. - **toddler straw bottle**16K/yr+18.4%1.8% conv. - **nuby cup**14K/yr+5.0%2.5% conv. - **tommee tippee insulated bottle**7K/yr+53.7%5.8% conv. - **tommee tippee toddler bottles**9K/yr+22.9%4.2% conv. - **nuby straw cup**8K/yr-11.9%5.1% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/straw-cups-for-toddlers/search-terms)
## **Top straw cups for toddlers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£5K6%£8K8%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuby Super Straw Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher Safe | Suitable Beaker for 12 Months Plus (Sunshine)**Nuby**£5.65**4.5★836 rev](https://www.amazon.co.uk/dp/B0C7CLJ2N3) [2**Nuby Super Quench Water Bottle-No Spill Active Toddler Sippy Cup|540ml/19oz |Carry Handle|Freeflow|Dishwasher Steriliser Safe|Suitable Beaker for 18 Months Plus (Tropical Pack of 2)**Nuby**£9.58**4.3★1,374 rev](https://www.amazon.co.uk/dp/B0B9CDMT9Z) [3**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Dinosaurs Pack of 2)**Nuby**£8.87**4.3★1,495 rev](https://www.amazon.co.uk/dp/B0B9C9B8JT) [4**Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack**Tommee Tippee**£8.52**4.3★1,104 rev](https://www.amazon.co.uk/dp/B0DTQ9HGMM) [5**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Strawberries Pack of 2)**Nuby**£8.98**4.3★1,495 rev](https://www.amazon.co.uk/dp/B0B9C8Z4KG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommee Tippee Insulated Sporty Spout Non-Spill Toddler Cup 266ml 12m+ Pack of 2 with Leak-Proof Valve and Handle in Fun Bright Colours Blue & Green**Tommee Tippee**£9.41**50 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB7J2J6) [**Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Green & Blue**Tommee Tippee**£8.15**1,104 rev4mo ago](https://www.amazon.co.uk/dp/B0GR9X2VL9) [**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)**Nuby**£9.27**1,495 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ4BBXZX) [**Nuby Pack of 2 RapidBottle Anti-Colic Glass Feeding Bottles - Rapid Bottle with Silicone Coated Glass Bottles with Breast-Like Teat | Quick Feed | No Microplastics | Fast Sterilising | 9oz (Beige)**Nuby**£20.02**33 rev5mo ago](https://www.amazon.co.uk/dp/B0GLHK7P11) [**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)**Nuby**£9.13**1,490 rev5mo ago](https://www.amazon.co.uk/dp/B0GL36ZM35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuby Super Quench Straw Water Bottle Spill Proof Active Toddler Sippy Cup | 540ml/19oz | Freeflow | Dishwasher and Steriliser Safe | Suitable Toddler Beaker for 18 Months Plus (Sport Pack of 2)**Nuby**£9.46**4.3★**▲ 265%**](https://www.amazon.co.uk/dp/B0GL3DZX87) [**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)**Nuby**£9.27**4.3★**▲ 258%**](https://www.amazon.co.uk/dp/B0GQ4BBXZX) [**Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)**Nuby**£9.13**4.3★**▲ 257%**](https://www.amazon.co.uk/dp/B0GL36ZM35) [**Tommee Tippee Insulated Sporty Spout Non-Spill Toddler Cup 266ml 12m+ Pack of 2 with Leak-Proof Valve and Handle in Fun Bright Colours Blue & Green**Tommee Tippee**£9.41**4.3★**▲ 257%**](https://www.amazon.co.uk/dp/B0GRB7J2J6) [**Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Green & Blue**Tommee Tippee**£8.15**4.3★**▲ 247%**](https://www.amazon.co.uk/dp/B0GR9X2VL9)
**~~View all trending →~~**
## **What buyers say about straw cups for toddlers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**25%
*“Leak free”*
**Quality-Overall**12%
*“Good quality bottle”*
**Ease Of Cleaning**7%
*“Its easy to wash and keep clean”*
**Value For Money**6%
*“Good Value for the price”*
**Durability**6%
*“Made of durable material”*
**Ease Of Use**6%
*“Great for 1 use”*
**Design-Overall**6%
*“Cute design”*
**Size-Overall**5%
*“Good size”*
**Color**3%
*“The colours are bright and fun too”*
**Strength**2%
*“Strong and sturdy,”*
### **What buyers complain about **
**Leak-Proof**37%
*“Keeps leaking”*
**Durability**8%
*“smashed so wouldn't say it's durable”*
**Ease Of Use**5%
*“Its very hard to open”*
**Quality-Overall**5%
*“Very poor quality as it leaks”*
**Ease Of Cleaning**4%
*“The valve has small parts that can be a bit fiddly to clean”*
**Value For Money**3%
*“very expensive”*
**Design-Overall**2%
*“Poor straw design”*
**Water Resistance**2%
*“Not ideal for a water bottle”*
**Strength**1%
*“obviously cheaply made”*
**Functionality-Overall**1%
*“Doesnt work”*
### **Top return reasons **
**Leak-Proof**30%
**Size-Overall**13%
**Functionality-Overall**10%
**Ease Of Use**7%
**Defective Material/Parts**6%
**Age Suitability**6%
**Color**3%
**Water Resistance**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
## **Common questions**
- **Is straw cups for toddlers profitable to sell on Amazon United Kingdom?**
- The niche generates £129K/yr across 61 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the straw cups for toddlers niche?**
- 11 brands and 51 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in straw cups for toddlers?**
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 0.7%.
- **When does demand for straw cups for toddlers peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the straw cups for toddlers niche?**
- Listings span £4.05–£20.16; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.
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