---
title: "Products — straw cup - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/straw-cup/products"
last_updated: "2026-07-21T15:30:01.253Z"
locale: en
meta:
  description: "Niche score 50/100 · £319K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £319K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — straw cup - Flapen"
---

# **straw cup**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 52Growth 31Conversion 61Competition 68Returns 96Price range 13Avg price 25Brand share 8Review moat 46Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£319K**

£319K/yr · 664K searches

**Review moat**

**Okay****1,928.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£8.99**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£4.05–£16.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand