---
title: "Straw Cup — £319K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/straw-cup"
last_updated: "2026-07-21T11:19:33.475Z"
locale: en
meta:
description: "Niche score 50/100 · £319K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £319K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Cup — £319K/yr Amazon UK Niche (2026) - Flapen"
---
# **straw cup**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 52Growth 31Conversion 61Competition 68Returns 96Price range 13Avg price 25Brand share 8Review moat 46Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£319K**
£319K/yr · 664K searches
**Review moat**
**Okay****1,928.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£8.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.05–£16.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, straw cup is a £319K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw cup market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£270K–£360K**
- units × avg price
- **Launch success**
- **43%**
- 3 of 7 new (360d)
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 91%
**Open market**
**2%**
- TUM TUM62% - Munchkin19% - Tommee Tippee11% - Nuby5% - NUK1% - HOX1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/baby-products/straw-cup/trend)
## **Top straw cup search terms**
- **tum tum straw cup**169K/yr-1.6%7.1% conv. - **baby straw cup**37K/yr-1.4%4.4% conv. - **tum tum**52K/yr-22.0%4.6% conv. - **munchkin straw cup**20K/yr+120.2%8.2% conv. - **tum**34K/yr+5.4%0.1% conv. - **straw cup**34K/yr-12.7%1.8% conv. - **straw cups for toddlers**28K/yr+3.5%2.7% conv. - **tum tum cup**48K/yr-29.2%5.8% conv. - **toddler straw cup**26K/yr-4.3%2.7% conv. - **tommee tippee straw cup**18K/yr+22.1%8.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/straw-cup/search-terms)
## **Top straw cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£19K9%£29K12%£38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Kev Koala S3)**TUM TUM**£8.26**4.6★3,762 rev](https://www.amazon.co.uk/dp/B0C5XP448Q) [2**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Boris Bear S3)**TUM TUM**£8.27**4.6★3,762 rev](https://www.amazon.co.uk/dp/B0C5XN883H) [3**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Pip Panda 300ml)**TUM TUM**£10.68**4.6★3,780 rev](https://www.amazon.co.uk/dp/B0D96L8CKZ) [4**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Betsy Bear S3)**TUM TUM**£8.27**4.6★3,780 rev](https://www.amazon.co.uk/dp/B0C5XJQG4Z) [5**Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design**Munchkin**£6.44**4.2★199 rev](https://www.amazon.co.uk/dp/B0GGJ8MH4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Two Pack (Boris & Pete 300ml)**TUM TUM**£16.61**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H2MR1HDJ) [**Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design**Munchkin**£6.44**199 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJ8MH4R) [**Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup| Cat Design**Munchkin**£6.25**199 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJLTXR4) [**Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink**HOX**£4.05**28 rev8mo ago](https://www.amazon.co.uk/dp/B0G34WYDNB) [**Perfect Match Learner Straw Bottle | 8+ Months | 150ml | Leak Proof Baby Straw Cup | Anti-Slip Handles | Penguin | 1 Count**NUK**£7.40**88 rev9mo ago](https://www.amazon.co.uk/dp/B0FP5HQ8FL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Two Pack (Boris & Pete 300ml)**TUM TUM**£16.61**0.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0H2MR1HDJ) [**b.box Sippy Cup | Drink from Any Angle | Fliptop Weighted Straw Leak Proof & Easy Grip | BPA Free Dishwasher Safe | from 6m+ | 240ml**b.box**£8.29**4.4★**▲ 188%**](https://www.amazon.co.uk/dp/B0D9L84KSL) [**Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup| Cat Design**Munchkin**£6.25**4.2★**▲ 138%**](https://www.amazon.co.uk/dp/B0GGJLTXR4) [**Joypony PPSU Sippy Cup for Toddlers 6-36 Months Spill Proof Weighted Straw Cup with V-Valve & Handles 266ml BPA Free Baby Water Bottle for Transition with 2 Silicone Straws & Cleaning Brush - Green**Joypony**£14.11**4.7★**▲ 116%**](https://www.amazon.co.uk/dp/B0FRS111TZ) [**Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink**HOX**£4.05**4.4★**▲ 94%**](https://www.amazon.co.uk/dp/B0G34WYDNB)
**~~View all trending →~~**
## **What buyers say about straw cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**22%
*“leak free”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**11%
*“Excellent product”*
**Ease Of Cleaning**9%
*“This cup cleans very easily”*
**Design-Overall**6%
*“Cute design”*
**Value For Money**6%
*“Good price”*
**Size-Overall**5%
*“Size is good”*
**Durability**4%
*“We found them to be quite durable as he will throw them across the kitchen”*
**Ease Of Feeding**3%
*“makes feeding time much easier”*
**Handle Quality**2%
*“The handles are easy to grip”*
### **What buyers complain about **
**Leak-Proof**31%
*“Not leak proof”*
**Durability**10%
*“Breaks when it comes off”*
**Ease Of Cleaning**5%
*“difficult to clean”*
**Quality-Overall**4%
*“Not as good as tum tum cup”*
**Functionality-Overall**3%
*“Dont work”*
**Ease Of Use**3%
*“difficult to use”*
**Water Resistance**3%
*“when he drops it the water always goes everywhere”*
**Value For Money**2%
*“They are slightly expensive”*
**Washability**2%
*“washing them every day is a bit of a task”*
**Print Quality**1%
*“Wash by tho as otherwise the print comes off”*
### **Top return reasons **
**Leak-Proof**35%
**Size-Overall**15%
**Functionality-Overall**11%
**Defective Material/Parts**5%
**Ease Of Use**5%
**Age Suitability**4%
**Water Resistance**3%
**Value For Money**2%
**Color**2%
**Material Quality**2%
## **Common questions**
- **Is straw cup profitable to sell on Amazon United Kingdom?**
- The niche generates £319K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the straw cup niche?**
- 9 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in straw cup?**
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Cleaning. The return rate is 0.7%.
- **When does demand for straw cup peak?**
- Demand peaks in Jan–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the straw cup niche?**
- Listings span £4.05–£16.61; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.
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