---
title: "Straw Cleaning Brush — £294K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/straw-cleaning-brush"
last_updated: "2026-08-11T11:13:14.703Z"
locale: en
meta:
description: "Niche score 48/100 · £294K/yr market · 392K searches/yr · £3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £294K/yr market · 392K searches/yr · £3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Straw Cleaning Brush — £294K/yr Amazon UK Niche (2026) - Flapen"
---
# **straw cleaning brush**
**Skip it**
Prices mostly outside the sweet spot ($2.10–$5.76) — this niche doesn't clear our bar today.
Market size 51Growth 32Conversion 100Competition 48Returns 99Price range 0Avg price 10Brand share 21Review moat 70Quality gap 24
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****684.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£294K**
£294K/yr · 392K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.10–£5.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, straw cleaning brush is a £294K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw cleaning brush market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£218K–£291K**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**3%**
- CIDYAUST55% - Armo Home13% - Aeuezxx9% - BGBXYX8% - Vicloon6% - BTOPB5% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/straw-cleaning-brush/trend)
## **Top straw cleaning brush search terms**
- **straw cleaner**224K/yr+8.0%19.4% conv. - **straw cleaner brush**67K/yr-4.9%19.1% conv. - **straw brush**29K/yr+11.5%13.9% conv. - **straw brush cleaner**14K/yr+13.9%16.3% conv. - **straw cleaners**12K/yr+19.1%18.2% conv. - **straw cleaning brush**11K/yr+6.5%12.2% conv. - **stanley straw cleaner**9K/yr-1.5%13.9% conv. - **bottle straw cleaning brush**5K/yr-4.5%15.2% conv. - **long straw cleaner brush**4K/yr-7.5%10.7% conv. - **straw brushes for cleaning**3K/yr+71.3%15.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/straw-cleaning-brush/search-terms)
## **Top straw cleaning brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£24K12%£35K16%£47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ClDYAUST Straw Cleaner Brush for Stanley Cup Straw Cleaning Brush by 304 Stainless Steel and Nylon Bristles Straw Brush for Baby Bottles Glass/Silicone Straws or Hummingbird Feeders.**CIDYAUST**£2.45**4.5★177 rev](https://www.amazon.co.uk/dp/B0F3D9PW88) [2**Armo 10 Pieces Straw Cleaning Brush Nylon Stainless Steel Test Tube Glass Straw Cleaner**Armo Home**£2.10**4.5★80 rev](https://www.amazon.co.uk/dp/B0F6VGKSGM) [3**CIDYAUST Long Straw Cleaner Brush Extend 10 inch Extra Wide 10mm diam Straw Brush Long Pipe Cleaners for Sippy Cup Tumbler Baby Bottle and Tube Drinking Straw Cleaning Brush Set 10 Pack**CIDYAUST**£2.87**4.7★244 rev](https://www.amazon.co.uk/dp/B09S5RXX9K) [4**CIDYAUST Straw Cleaner Brush for Stanley Cup 10 inch Straw Brush for 40oz 30oz 20 oz Stanley Mugs Stanley Straw Cleaner for Various Straws Baby Bottles Water Bottles and Hummingbird Feeders(4Pack).**CIDYAUST**£2.55**4.6★115 rev](https://www.amazon.co.uk/dp/B0F3D679JM) [5**Stainless Steel Straw Brushes 10-Piece Cleaning Set for Straws and Test Tubes - Nylon Bristles**Aeuezxx**£3.40**4.5★1,711 rev](https://www.amazon.co.uk/dp/B0CGXDNV3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Silicone Straw Cleaner Brush 6mm and 9mm Extra Long Reusable Straw Cleaning Brush for Cups Water Bottles and Tumblers Flexible Pipe Cleaners with Hanging Loop Pink**Zirax**£4.10**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZCT5DS) [**4 Stainless Steel Straw Cleaning Brushes 19 cm for Coffee Makers Test Tubes and Tight Hoses**BTOPB**£2.55**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTZQ2N6) [**Wanheart 2 Pcs Silicone Straw Cleaner Brush Extra-Long Handled with Hanging Loop Straws Cleaner Brush for Washing Stanley Straw Narrow Neck Water Bottles Jars Teapot Spout (Pink)**Wanheart**£4.31**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FVKRGTQH) [**Long 10 & 12 Inch Food-Grade Metal Straw Cleaner Brush**CIDYAUST**£4.00**46 rev9mo ago](https://www.amazon.co.uk/dp/B0G18LV7F4) [**Heavy-Duty Straw Cleaner Brush 2 Pcs Flexible Straw Brush Set Reusable Straws Cleaning Brush with Stainless Steel and Nylon Bristles for Baby Bottles Stanley Cup.**CIDYAUST**£4.02**56 rev10mo ago](https://www.amazon.co.uk/dp/B0G19196N8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Silicone Straw Cleaner Brush 6mm and 9mm Extra Long Reusable Straw Cleaning Brush for Cups Water Bottles and Tumblers Flexible Pipe Cleaners with Hanging Loop Pink**Zirax**£4.10**5.0★**▲ 188%**](https://www.amazon.co.uk/dp/B0GSZCT5DS) [**4 Stainless Steel Straw Cleaning Brushes 19 cm for Coffee Makers Test Tubes and Tight Hoses**BTOPB**£2.55**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0GSTZQ2N6) [**Straw Cleaner Brush Extend 10-inch Extra Long Straw Brush Extra Long with Nylon Bristles Reusable Straw Cleaner Glass Straw/Water Bottles and Pipes.**CIDYAUST**£3.41**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0FFFZ96KW) [**304 Stainless Steel Nylon Bristles Straw Cleaner Brush**CIDYAUST**£3.02**4.5★**▲ 144%**](https://www.amazon.co.uk/dp/B0FF9NJFR7) [**Straw Cleaner Brush for Baby Bottle Extra Long 12inch Straw Brush Cleaner with 3mm Bold Stainless Steel Wire 10inch Reusable Straw Cleaning Brush Suitable for Stanley Cup and Tumblers(2 Pack).**CIDYAUST**£4.09**4.8★**▲ 135%**](https://www.amazon.co.uk/dp/B0G19HM65F)
**~~View all trending →~~**
## **What buyers say about straw cleaning brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**28%
*“Cleans really well”*
**Quality-Overall**12%
*“performed extremely well”*
**Advertised Vs Actual Product**11%
*“Exactly what I needed”*
**Value For Money**11%
*“Excellent value for money”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**6%
*“Nice fit”*
**Efficiency**5%
*“It works so well”*
**Strength**4%
*“also strong enough to push into a sidewall for cleaning”*
**Durability**3%
*“extremely durable”*
**Handle Quality**1%
*“The ring circle handle is handy as well, makes them easy to hold and store”*
### **What buyers complain about **
**Ease Of Cleaning**13%
*“Perfect, straw was looking grubby, as just squirting liquid down and rinsing wasn't cleaning the straw properly”*
**Advertised Vs Actual Product**10%
*“Its not as long as indicated on the photo”*
**Size-Overall**8%
*“one slightly bigger than the other”*
**Handle Quality**5%
*“Only complaint is I wish the handles were longer as I have to turn it round both ways to clean 1 straw due to shortness”*
**Strength**5%
*“quite flimsy”*
**Value For Money**5%
*“A bit expensive”*
**Color**3%
*“Comes it different colors”*
**Product Condition**2%
*“Item was used”*
**Quality-Overall**2%
*“Not the best”*
**Ease Of Use**2%
*“Irritating to use”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**11%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Thickness**4%
**Cleaning Modes**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Ease Of Use**1%
**Ease Of Cleaning**1%
## **Common questions**
- **Is straw cleaning brush profitable to sell on Amazon United Kingdom?**
- The niche generates £294K/yr across 21 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the straw cleaning brush niche?**
- 9 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in straw cleaning brush?**
- Top complaints mined from reviews: Ease Of Cleaning, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- **When does demand for straw cleaning brush peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the straw cleaning brush niche?**
- Listings span £2.10–£5.76; the average listing price is £3.64 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.
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