---
title: "Trend — squatty potty - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/squatty-potty/trend"
last_updated: "2026-08-11T07:45:14.376Z"
locale: en
meta:
  description: "Niche score 58/100 · £239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — squatty potty - Flapen"
---

# **squatty potty**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 22Conversion 59Competition 72Returns 97Price range 48Avg price 61Brand share 82Review moat 39Quality gap 62

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.35**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.16–£24.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£239K**

£239K/yr · 356K searches

**Review moat**

**Okay****2,613.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend