[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-baby-products-splash-mat":3,"research-sidebar-rollups":880},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":93,"demand":98,"seasonality":410,"brandShare":423,"products":445,"feedback":640,"searchTerms":797,"related":846,"lastUpdated":37},"1a5f31a6db091da8bde9bffb89827ac1","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":42,"pageQuality":43,"unitsSoldMin":44,"unitsSoldAvgMin":45,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":51,"top20BrandShare":51,"primePct":51,"oosRate":52},72592,181192,1.0721,-0.0354,0.0435,0.6037,0.7759,4.4,980,9.21,3.31,16.62,19,10000,0.7368,0.0075,2,4,"splash mat","splash-mat","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fsplash-mat","Activity & Entertainment","2026-07-18T03:24:52.474891+00:00",14,17,44,[],45,0,8000,250,500,73680,92100,37,177,1,0.0769,{"score":54,"verdict":55,"components":56},43,"skip",[57,62,65,69,72,75,78,83,86,89],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",18,0.15,72591.86,{"key":63,"score":64,"weight":60,"raw":18},"growth",23,{"key":66,"score":67,"weight":68,"raw":19},"conversion",53,0.1,{"key":70,"score":71,"weight":60,"raw":20},"competition",41,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",46,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",58,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",63,0.05,979.74,{"key":84,"score":85,"weight":68,"raw":30},"returns",96,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",27,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",12,0.12171299774605567,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.36,12.12,0.0064,27606,{"points":99,"droppedPartialWeek":409},[100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,290,293,296,299,302,305,308,311,314,317,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":101,"volume":102},"2024-07-21",5850,{"week":104,"volume":105},"2024-07-28",3897,{"week":107,"volume":108},"2024-08-04",4284,{"week":110,"volume":111},"2024-08-11",4001,{"week":113,"volume":114},"2024-08-18",4188,{"week":116,"volume":117},"2024-08-25",3698,{"week":119,"volume":120},"2024-09-01",3837,{"week":122,"volume":123},"2024-09-08",4129,{"week":125,"volume":126},"2024-09-15",3399,{"week":128,"volume":129},"2024-09-22",3185,{"week":131,"volume":132},"2024-09-29",3482,{"week":134,"volume":135},"2024-10-06",4393,{"week":137,"volume":138},"2024-10-13",4878,{"week":140,"volume":141},"2024-10-20",3425,{"week":143,"volume":144},"2024-10-27",3912,{"week":146,"volume":147},"2024-11-03",4572,{"week":149,"volume":150},"2024-11-10",4659,{"week":152,"volume":153},"2024-11-17",4034,{"week":155,"volume":156},"2024-11-24",4733,{"week":158,"volume":159},"2024-12-01",4930,{"week":161,"volume":162},"2024-12-08",4283,{"week":164,"volume":165},"2024-12-15",3560,{"week":167,"volume":168},"2024-12-22",3805,{"week":170,"volume":171},"2024-12-29",3279,{"week":173,"volume":174},"2025-01-05",4821,{"week":176,"volume":177},"2025-01-12",4808,{"week":179,"volume":180},"2025-01-19",4755,{"week":182,"volume":183},"2025-01-26",4544,{"week":185,"volume":186},"2025-02-02",4520,{"week":188,"volume":189},"2025-02-09",5904,{"week":191,"volume":192},"2025-02-16",4999,{"week":194,"volume":195},"2025-02-23",5247,{"week":197,"volume":198},"2025-03-02",5324,{"week":200,"volume":201},"2025-03-09",4556,{"week":203,"volume":204},"2025-03-16",4408,{"week":206,"volume":207},"2025-03-23",4395,{"week":209,"volume":210},"2025-03-30",4555,{"week":212,"volume":213},"2025-04-06",3802,{"week":215,"volume":111},"2025-04-13",{"week":217,"volume":218},"2025-04-20",4619,{"week":220,"volume":221},"2025-04-27",4439,{"week":223,"volume":224},"2025-05-04",4946,{"week":226,"volume":227},"2025-05-11",4185,{"week":229,"volume":230},"2025-05-18",4107,{"week":232,"volume":233},"2025-05-25",3746,{"week":235,"volume":236},"2025-06-01",4513,{"week":238,"volume":239},"2025-06-08",4643,{"week":241,"volume":242},"2025-06-15",4194,{"week":244,"volume":245},"2025-06-22",4031,{"week":247,"volume":248},"2025-06-29",3781,{"week":250,"volume":251},"2025-07-06",4389,{"week":253,"volume":254},"2025-07-13",5881,{"week":256,"volume":257},"2025-07-20",4471,{"week":259,"volume":260},"2025-07-27",4037,{"week":262,"volume":263},"2025-08-03",3291,{"week":265,"volume":266},"2025-08-10",4660,{"week":268,"volume":269},"2025-08-17",4347,{"week":271,"volume":272},"2025-08-24",4454,{"week":274,"volume":275},"2025-08-31",4073,{"week":277,"volume":278},"2025-09-07",4290,{"week":280,"volume":281},"2025-09-14",4111,{"week":283,"volume":284},"2025-09-21",3834,{"week":286,"volume":287},"2025-09-28",3843,{"week":289,"volume":132},"2025-10-05",{"week":291,"volume":292},"2025-10-12",3873,{"week":294,"volume":295},"2025-10-19",3381,{"week":297,"volume":298},"2025-10-26",3582,{"week":300,"volume":301},"2025-11-02",3968,{"week":303,"volume":304},"2025-11-09",4422,{"week":306,"volume":307},"2025-11-16",4522,{"week":309,"volume":310},"2025-11-23",4647,{"week":312,"volume":313},"2025-11-30",4746,{"week":315,"volume":316},"2025-12-07",3511,{"week":318,"volume":171},"2025-12-14",{"week":320,"volume":321},"2025-12-21",3395,{"week":323,"volume":324},"2025-12-28",2780,{"week":326,"volume":327},"2026-01-04",4257,{"week":329,"volume":330},"2026-01-11",4474,{"week":332,"volume":333},"2026-01-18",4418,{"week":335,"volume":336},"2026-01-25",4315,{"week":338,"volume":339},"2026-02-01",4503,{"week":341,"volume":342},"2026-02-08",4212,{"week":344,"volume":345},"2026-02-15",4208,{"week":347,"volume":348},"2026-02-22",4519,{"week":350,"volume":351},"2026-03-01",3592,{"week":353,"volume":354},"2026-03-08",3342,{"week":356,"volume":357},"2026-03-15",3530,{"week":359,"volume":360},"2026-03-22",2735,{"week":362,"volume":363},"2026-03-29",3055,{"week":365,"volume":366},"2026-04-05",3436,{"week":368,"volume":369},"2026-04-12",3077,{"week":371,"volume":372},"2026-04-19",3202,{"week":374,"volume":375},"2026-04-26",2649,{"week":377,"volume":378},"2026-05-03",2826,{"week":380,"volume":381},"2026-05-10",3226,{"week":383,"volume":384},"2026-05-17",2971,{"week":386,"volume":387},"2026-05-24",3411,{"week":389,"volume":390},"2026-05-31",3797,{"week":392,"volume":393},"2026-06-07",2974,{"week":395,"volume":396},"2026-06-14",3222,{"week":398,"volume":399},"2026-06-21",3130,{"week":401,"volume":402},"2026-06-28",4420,{"week":404,"volume":405},"2026-07-05",3235,{"week":407,"volume":408},"2026-07-12",3772,false,[411,412,413,414,415,416,417,418,419,420,421,422],1.1209929081375154,1.173974547014096,0.9731864569832217,0.9002258117256234,0.9094496823181547,0.9558051937486721,1.094502088699225,1.012976078489913,0.9339554015918187,0.9526221883122884,1.103524026688803,0.8986890703912832,{"top":424,"otherBrandCount":443,"otherClickShare":444},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"qhydz",0.2235,{"brand":429,"clickShare":430},"Vicloon",0.22129999999999997,{"brand":432,"clickShare":433},"Blissful Diary",0.11699999999999999,{"brand":435,"clickShare":436},"WOMUMON",0.1082,{"brand":438,"clickShare":439},"First Steps",0.106,{"brand":441,"clickShare":442},"BolAAzuL",0.0482,8,0.17580000000000007,[446,456,466,476,487,498,507,516,527,537,545,553,564,575,586,598,609,618,630],{"asin":447,"title":448,"brand":426,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":427,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0CBV7RSB2","Baby Highchair Splash Mat Waterproof Wipeable Mess Mat for Toddler Weaning and Feeding Anti-Slip Under Chair Floor Protector Baby Care Accessory","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M9Aj5V1tL.jpg",8.28,4.5,1052,0.2754,"2023-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBV7RSB2",{"asin":457,"title":458,"brand":429,"imageUrl":459,"price":460,"rating":22,"reviews":461,"clickShare90":462,"clickShare360":463,"launchDate":464,"amazonUrl":465},"B0DSHZZ29B","Vicloon Easy Cleaning Splash Mat 52 Highchair Splash Mat Baby Splat Floor Mat Washable Spill Mat Waterproof Messy Mat Highchair Weaning Mat for Under High Chair\u002FArts\u002FCrafts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31p3UlI2RkL.jpg",7.65,1000,0.1271,0.0735,"2025-01-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DSHZZ29B",{"asin":467,"title":468,"brand":438,"imageUrl":469,"price":470,"rating":471,"reviews":472,"clickShare90":439,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B007LNKS1A","RSW Highchair No Mess Floor Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4122a5MaD4L.jpg",3.59,3.9,438,0.0596,"2012-03-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB007LNKS1A",{"asin":477,"title":478,"brand":432,"imageUrl":479,"price":480,"rating":481,"reviews":482,"clickShare90":483,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B0FYPW42DY","Blissful Diary Baby Splat Mat for Under High Chair 128 x 128 cm (50.4 x 50.4) Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dmEhl+-IL.jpg",11.58,4.2,125,0.0768,0.0336,"2026-01-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FYPW42DY",{"asin":488,"title":489,"brand":435,"imageUrl":490,"price":491,"rating":492,"reviews":493,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B07MG3J7WR","51 Baby Splat Mat for Under High Chair\u002FArts\u002FCrafts Womumon Washable Splash Mat Waterproof Anti-slip Floor Protector Portable and Reusable Table Cloth (Star 130x130cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31sWkC7z9PL.jpg",11.77,4.6,3977,0.0703,0.0901,"2019-01-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MG3J7WR",{"asin":499,"title":500,"brand":429,"imageUrl":501,"price":502,"rating":22,"reviews":461,"clickShare90":503,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B08P4SGQ89","Vicloon BabyChair Cushion & Mat 135 x 135 cm High Chair Splat Protection Waterproof Picnic Tablecloths","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51C9dJtCq6L.jpg",7.38,0.0647,0.1119,"2021-10-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08P4SGQ89",{"asin":508,"title":509,"brand":441,"imageUrl":510,"price":511,"rating":451,"reviews":512,"clickShare90":442,"clickShare360":513,"launchDate":514,"amazonUrl":515},"B0BZP254KW","Splash Mat for Under High Chair Anti-Slip Baby Feeding Mat for Dropping Food Waterproof Splat Mat for Floor Protector During Weaning","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519KTWl+C4L.jpg",8.31,531,0.052,"2023-04-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BZP254KW",{"asin":517,"title":518,"brand":519,"imageUrl":520,"price":25,"rating":521,"reviews":522,"clickShare90":523,"clickShare360":524,"launchDate":525,"amazonUrl":526},"B0BHTSRDF5","No More Mess Splash Mat for Under Baby Highchair - Floor PVC Mat Toddler Sheet Great as a Feeding Cover for Carpets and Easy to Wipe","D.A.Y. Republic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UbwdhGybL.jpg",4.1,312,0.0416,0.1004,"2022-10-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BHTSRDF5",{"asin":528,"title":529,"brand":435,"imageUrl":530,"price":531,"rating":492,"reviews":532,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B0823M9GPB","Splash Mat for Under High Chair\u002FArts\u002FCrafts WOMUMON 51 Washable Splat Mat Waterproof Anti-slip Floor Protector Messy Spill Messy Floor Cover for Pet (Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gdU1Yu-vL.jpg",11.9,5213,0.0379,0.0497,"2019-11-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0823M9GPB",{"asin":538,"title":539,"brand":429,"imageUrl":540,"price":541,"rating":22,"reviews":461,"clickShare90":542,"clickShare360":543,"launchDate":464,"amazonUrl":544},"B0DSJ1R2XY","Vicloon Easy Cleaning Splash Mat 52 Highchair Splash Mat Baby Splat Floor Mats Washable Spill Mats Waterproof Messy Highchair Weaning Mate for Under High Chair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41W6h4alcDL.jpg",7.43,0.0295,0.0225,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DSJ1R2XY",{"asin":546,"title":547,"brand":432,"imageUrl":548,"price":549,"rating":481,"reviews":482,"clickShare90":550,"clickShare360":551,"launchDate":485,"amazonUrl":552},"B0FYPSKW71","Blissful Diary Baby Splat Mat for Under High Chair 128 x 128 cm (50.4 x 50.4) Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Blush Pink","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311cPXtDwFL.jpg",11.5,0.0252,0.0101,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FYPSKW71",{"asin":554,"title":555,"brand":556,"imageUrl":557,"price":558,"rating":492,"reviews":559,"clickShare90":560,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B00VO0IPNO","Major Brushes Splash Mat Table Cover 150 x 150cm","Major Brushes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eqZzkvR4L.jpg",4.77,1559,0.024,0.0301,"2021-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00VO0IPNO",{"asin":565,"title":566,"brand":567,"imageUrl":568,"price":569,"rating":570,"reviews":571,"clickShare90":560,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B0865RPXQP","Winthome Highchair Splash Mat for Babies Large Washable Weaning Mat Waterproof Anti-Slip (Alphabet 110x110cm)","Winthome","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZMDQ1uVyL.jpg",8.09,4.8,1456,0.0102,"2019-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0865RPXQP",{"asin":576,"title":577,"brand":578,"imageUrl":579,"price":580,"rating":570,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B09XRTQFK6","Grow Wild Non Slip Baby Splash Mat for Under High Chair | Waterproof Washable Messy Floor Protector Play Mat for Toddlers Kids Craft (Tropical Jungle)","Piuess","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OX-Lot4sL.jpg",16.24,174,0.0224,0.0282,"2022-04-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09XRTQFK6",{"asin":587,"title":588,"brand":589,"imageUrl":590,"price":591,"rating":592,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B0C941K617","Craftplay Splashmat\u002FTable Covering | 1.5m x 1.5m Large | Great for Messy Activities | Strong Waterproof Plastic | Easy to Clean! | Red","Craftplay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GBTnG4quL.jpg",5.32,5,6,0.0216,0.0117,"2023-06-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C941K617",{"asin":599,"title":600,"brand":601,"imageUrl":602,"price":603,"rating":570,"reviews":604,"clickShare90":605,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B0F9Y7GLS6","High Chair Splash Floor Mat Unicorn Castle Waterproof Washable Slip Splash Mat for Under High Chair Food Catcher Brown Rainbow 107x117cm","Unicorn Castle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51u004xSsXL.jpg",9.33,140,0.0162,0.0189,"2025-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9Y7GLS6",{"asin":610,"title":611,"brand":432,"imageUrl":612,"price":613,"rating":481,"reviews":482,"clickShare90":614,"clickShare360":615,"launchDate":616,"amazonUrl":617},"B0FYPNGCTP","Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ykjSWPW1L.jpg",11.33,0.015,0.0056,"2026-01-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FYPNGCTP",{"asin":619,"title":620,"brand":621,"imageUrl":622,"price":623,"rating":624,"reviews":625,"clickShare90":626,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B0GTYQBVTS","Splash Pad for Kids 49 Non-Slip Durable Water Sprinkler for Kids Garden Water Toys Sprinkler Pad Outdoor Water Play Sprinklers Safe Fun & Family-Friendly Summer Pool for Toddlers","Raisand","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZY0Fxv3sL.jpg",10.7,3.8,29,0.0133,0.0036,"2026-03-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GTYQBVTS",{"asin":631,"title":632,"brand":633,"imageUrl":634,"price":26,"rating":624,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B0CNDVKXSR","Mushie Splat Mat for under Highchair | Waterproof High Chair Splash Mat | 108x108 cm | Lightweight Durable & BPA-Free Messy Mat | Ideal as Food Catcher and Baby Weaning (Fog)","Mushie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GQc0XDHML.jpg",353,0.0128,0.013,"2023-12-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CNDVKXSR",{"love":641,"hate":711,"returnReasons":775},[642,649,656,663,670,677,684,691,698,705],{"topic":643,"percentOfMentions":644,"verbatims":645},"Ease Of Cleaning",0.196,[646,647,648],"Keeps floor clean","Easy to clean","it cleans up great",{"topic":650,"percentOfMentions":651,"verbatims":652},"Quality-Overall",0.07690000000000001,[653,654,655],"Good quality mat","Excellent product","Good quality",{"topic":657,"percentOfMentions":658,"verbatims":659},"Size-Overall",0.0727,[660,661,662],"Right size","Great large mat","The size is perfect for toddlers to splash around safely",{"topic":664,"percentOfMentions":665,"verbatims":666},"Fun\u002FEntertainment Experience",0.0693,[667,668,669],"Great fun for kids and dogs","Great fun","perfect for keeping kids entertained",{"topic":671,"percentOfMentions":672,"verbatims":673},"Value For Money",0.060599999999999994,[674,675,676],"Great value for money","Good Value","Its great value",{"topic":678,"percentOfMentions":679,"verbatims":680},"Advertised Vs Actual Product",0.052300000000000006,[681,682,683],"As advertised","overall it does exactly what its meant to","As described",{"topic":685,"percentOfMentions":686,"verbatims":687},"Ease Of Use",0.049699999999999994,[688,689,690],"Such an easy","Makes my life easy","Excellent other use",{"topic":692,"percentOfMentions":693,"verbatims":694},"Water Resistance",0.046900000000000004,[695,696,697],"Waterproof layer fully protects the floor","waterproof","Great to keep your toddlers mess on a waterproof surface",{"topic":699,"percentOfMentions":700,"verbatims":701},"Material Quality",0.0365,[702,703,704],"The material also feels durable","Good quality material","The material feels fairly sturdy and has held up well so far with plenty of jumping and splashing",{"topic":706,"percentOfMentions":707,"verbatims":708},"Durability",0.031,[709,710,702],"Has many uses in our house","Durable and useful",[712,718,725,731,737,743,749,756,762,768],{"topic":657,"percentOfMentions":713,"verbatims":714},0.10289999999999999,[715,716,717],"it is quite large","Too small","Much smaller than advertised",{"topic":719,"percentOfMentions":720,"verbatims":721},"Thickness",0.0821,[722,723,724],"the plastic material feels thin","Image shows thick material however this is see through and very thin","Very thin material",{"topic":643,"percentOfMentions":726,"verbatims":727},0.07769999999999999,[728,729,730],"Does not wipe clean unfortunately","Not easy to clean","Not easy to keep clean",{"topic":732,"percentOfMentions":463,"verbatims":733},"Thin",[734,735,736],"Really Thin","Very thin","a little thin",{"topic":692,"percentOfMentions":738,"verbatims":739},0.06860000000000001,[740,741,742],"Not waterproof","tears after washing making it not waterproof anymore","is not waterproof",{"topic":671,"percentOfMentions":744,"verbatims":745},0.064,[746,747,748],"Waste of money","It is totally not what you expect for £3.75","isnt entirely worth it",{"topic":750,"percentOfMentions":751,"verbatims":752},"Grip",0.053899999999999997,[753,754,755],"Not anti slip","Ideal for younger children although a bit slippery","I can feel the anti slip through it",{"topic":650,"percentOfMentions":757,"verbatims":758},0.051500000000000004,[759,760,761],"Extremely poor quality","Wouldnt bother again very thin quality just rips under high chair even when your careful not great to be honest","go for the better quality ones",{"topic":763,"percentOfMentions":764,"verbatims":765},"Adhesion\u002FStickiness",0.0441,[766,767],"it doesnt stick to the floor","Terrible, the plastic was stick together and had to prise it apart",{"topic":769,"percentOfMentions":770,"verbatims":771},"Strength",0.0395,[772,773,774],"its still incredibly flimsy","- The sheet is thinner than I expected","Bit flimsy",[776,778,780,782,784,786,787,789,792,794],{"reason":657,"pct":777},0.22690000000000002,{"reason":732,"pct":779},0.1674,{"reason":699,"pct":781},0.0947,{"reason":750,"pct":783},0.0815,{"reason":650,"pct":785},0.0793,{"reason":769,"pct":764},{"reason":678,"pct":788},0.033,{"reason":790,"pct":791},"Functionality-Overall",0.0308,{"reason":692,"pct":793},0.0264,{"reason":795,"pct":796},"Connectivity-Overall",0.022000000000000002,[798,802,807,812,817,822,826,831,836,841],{"term":33,"volume":799,"growthQoq":800,"conversionRate":801},30731,0.5225,0.016,{"term":803,"volume":804,"growthQoq":805,"conversionRate":806},"splash mat for under highchair",21719,-0.1496,0.0426,{"term":808,"volume":809,"growthQoq":810,"conversionRate":811},"high chair splash mat",20591,-0.1679,0.0353,{"term":813,"volume":814,"growthQoq":815,"conversionRate":816},"messy mat",19823,-0.2814,0.0314,{"term":818,"volume":819,"growthQoq":820,"conversionRate":821},"baby splash mat",6303,0.3025,0.0254,{"term":823,"volume":824,"growthQoq":825,"conversionRate":534},"high chair mat",9422,-0.2133,{"term":827,"volume":828,"growthQoq":829,"conversionRate":830},"highchair splash mat",9946,-0.2471,0.0428,{"term":832,"volume":833,"growthQoq":834,"conversionRate":835},"splat mat",6538,-0.083,0.0249,{"term":837,"volume":838,"growthQoq":839,"conversionRate":840},"mat for under high chair",5978,-0.0454,0.067,{"term":842,"volume":843,"growthQoq":844,"conversionRate":845},"messy play mat",9919,-0.4008,0.0229,[847,853,859,864,869,874],{"title":848,"href":849,"score":80,"verdict":850,"marketSize":851,"growth90":852},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys","launch",1488699.67,0.0425,{"title":854,"href":855,"score":80,"verdict":856,"marketSize":857,"growth90":858},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":860,"href":861,"score":80,"verdict":856,"marketSize":862,"growth90":863},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":865,"href":866,"score":80,"verdict":856,"marketSize":867,"growth90":868},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":870,"href":871,"score":80,"verdict":856,"marketSize":872,"growth90":873},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":875,"href":876,"score":877,"verdict":850,"marketSize":878,"growth90":879},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563,[881,888,895,902,909,916,923,930,937,944,951,958,965,968,975,982,989,996,1003],{"nodeId":882,"label":883,"slug":884,"href":885,"nichesTracked":886,"marketSizeTotal":887},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":889,"label":890,"slug":891,"href":892,"nichesTracked":893,"marketSizeTotal":894},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":896,"label":897,"slug":898,"href":899,"nichesTracked":900,"marketSizeTotal":901},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":903,"label":904,"slug":905,"href":906,"nichesTracked":907,"marketSizeTotal":908},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":910,"label":911,"slug":912,"href":913,"nichesTracked":914,"marketSizeTotal":915},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":917,"label":918,"slug":919,"href":920,"nichesTracked":921,"marketSizeTotal":922},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":924,"label":925,"slug":926,"href":927,"nichesTracked":928,"marketSizeTotal":929},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":931,"label":932,"slug":933,"href":934,"nichesTracked":935,"marketSizeTotal":936},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":938,"label":939,"slug":940,"href":941,"nichesTracked":942,"marketSizeTotal":943},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":945,"label":946,"slug":947,"href":948,"nichesTracked":949,"marketSizeTotal":950},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":952,"label":953,"slug":954,"href":955,"nichesTracked":956,"marketSizeTotal":957},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":959,"label":960,"slug":961,"href":962,"nichesTracked":963,"marketSizeTotal":964},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":966,"marketSizeTotal":967},638,162171515,{"nodeId":969,"label":970,"slug":971,"href":972,"nichesTracked":973,"marketSizeTotal":974},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":976,"label":977,"slug":978,"href":979,"nichesTracked":980,"marketSizeTotal":981},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":983,"label":984,"slug":985,"href":986,"nichesTracked":987,"marketSizeTotal":988},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":990,"label":991,"slug":992,"href":993,"nichesTracked":994,"marketSizeTotal":995},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":997,"label":998,"slug":999,"href":1000,"nichesTracked":1001,"marketSizeTotal":1002},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1004,"label":1005,"slug":1006,"href":1007,"nichesTracked":1008,"marketSizeTotal":1009},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]