---
title: "Search terms — size 7 nappy pants - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/size-7-nappy-pants/search-terms"
last_updated: "2026-07-21T17:15:41.412Z"
locale: en
meta:
  description: "Niche score 59/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — size 7 nappy pants - Flapen"
---

# **size 7 nappy pants**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 36Conversion 82Competition 61Returns 100Price range 72Avg price 83Brand share 15Review moat 45Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****£18.01**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.43–£41.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£427K**

£427K/yr · 274K searches

**Review moat**

**Okay****1,977.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand