---
title: "Sippy Cup — £510K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/sippy-cup"
last_updated: "2026-08-11T08:38:52.229Z"
locale: en
meta:
description: "Niche score 49/100 · £510K/yr market · 1.2M searches/yr · £8.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £510K/yr market · 1.2M searches/yr · £8.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sippy Cup — £510K/yr Amazon UK Niche (2026) - Flapen"
---
# **sippy cup**
**Skip it**
Prices mostly outside the sweet spot ($3.89–$14.11) — this niche doesn't clear our bar today.
Market size 60Growth 21Conversion 62Competition 67Returns 97Price range 0Avg price 23Brand share 21Review moat 34Quality gap 62
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£510K**
£510K/yr · 1.2M searches
**Review moat**
**Okay****3,084.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.13**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.89–£14.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sippy cup is a £510K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sippy cup market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£488K–£650K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**5%**
- Munchkin39% - Tommee Tippee33% - NUK10% - TUM TUM5% - Nuby4% - Vital Baby4% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
35K25KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/sippy-cup/trend)
## **Top sippy cup search terms**
- **sippy cup**186K/yr-14.8%3.4% conv. - **tommee tippee sippy cup**97K/yr-8.8%6.3% conv. - **munchkin 360 cup**101K/yr-2.8%7.0% conv. - **baby water bottle**86K/yr+10.5%2.4% conv. - **toddler cup**94K/yr-14.3%2.0% conv. - **baby cup**85K/yr-8.1%2.9% conv. - **sippy cup 6+ months**70K/yr-2.0%5.2% conv. - **sippy cup 12+ months**63K/yr-8.6%3.5% conv. - **sippy cups**54K/yr-33.1%1.8% conv. - **360 cup**34K/yr+9.5%3.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/sippy-cup/search-terms)
## **Top sippy cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£20K8%£41K12%£61K16%£82K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommee Tippee First Cup 190ml Non-Spill Sippy Cup for Babies 4 Months+ with Free-Flow Flip-Down Spout and Easy to Hold Handles Orange Blue and Green 3 Pack**Tommee Tippee**£7.74**4.5★887 rev](https://www.amazon.co.uk/dp/B0F7T1LMJ2) [2**Munchkin 2 Pack Miracle 360 Baby Sippy Cup | LeakProof | 207ml | Blue/Green**Munchkin**£8.63**4.6★16,140 rev](https://www.amazon.co.uk/dp/B07HZQTB3V) [3**Munchkin 2 Pack Miracle 360 Baby Trainer Cup |2Pack|| 207ml | Pink/Purple**Munchkin**£7.78**4.6★16,132 rev](https://www.amazon.co.uk/dp/B07VRSK2J3) [4**Munchkin 2 Pack Miracle 360 Baby Sippy Cup | Leakproof | 207ml | Blue/Purple**Munchkin**£8.87**4.6★16,140 rev](https://www.amazon.co.uk/dp/B07TJJX8X2) [5**Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack**Tommee Tippee**£8.52**4.3★1,104 rev](https://www.amazon.co.uk/dp/B0DTQ9HGMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommee Tippee First Cup 190ml Non-Spill Sippy Cup for Babies 4 Months+ with Free-Flow Flip-Down Spout and Easy to Hold Handles Orange Blue and Green 3 Pack**Tommee Tippee**£7.74**887 rev1y ago](https://www.amazon.co.uk/dp/B0F7T1LMJ2) [**Munchkin Mighty Grip 3 Pack Baby Cups | Leakproof | 296ml | Blue/Green**Munchkin**£8.61**220 rev1y ago](https://www.amazon.co.uk/dp/B0F63S6NQ1) [**Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack**Tommee Tippee**£8.52**1,104 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ9HGMM) [**Tommee Tippee Trainer Straw Cup 240ml Easy Transition Toddler Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles Pink and Purple 2 Pack**Tommee Tippee**£8.50**1,208 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ8JCCW) [**Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Blue and Yellow 2 Pack**Tommee Tippee**£8.51**1,104 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ9XCXX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Munchkin 2 Pack Miracle 360 Baby Sippy Cup | Leakproof | 207ml | Blue/Purple**Munchkin**£8.87**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B07TJJX8X2) [**Vital Baby Hydrate Free Flow Cup 200ml First Sippy Cup 4m+ Flip-Down Spout EarthSmart Biodegradable Easy-Grip & Dishwasher Safe BPA-Free 2 Pack**Vital Baby**£3.89**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0DLL9YSF3) [**Munchkin 2 Pack Miracle 360 Baby Trainer Cup |2Pack|| 207ml | Pink/Purple**Munchkin**£7.78**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B07VRSK2J3) [**TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Boris Bear S3)**TUM TUM**£8.27**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0C5XN883H) [**Munchkin Mighty Grip 3 Pack Baby Cups | Leakproof | 296ml | Blue/Green**Munchkin**£8.61**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0F63S6NQ1)
**~~View all trending →~~**
## **What buyers say about sippy cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**28%
*“Leak proof”*
**Quality-Overall**12%
*“However, really good quality bottle”*
**Ease Of Use**10%
*“Easy to use”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Cleaning**7%
*“Cleans well”*
**Size-Overall**4%
*“Good size”*
**Design-Overall**3%
*“The design is really cute”*
**Ease Of Feeding**3%
*“makes feeding time much easier”*
**Durability**3%
*“The cups are durable”*
**Advertised Vs Actual Product**3%
*“Works as says”*
### **What buyers complain about **
**Leak-Proof**44%
*“Keeps leaking”*
**Durability**9%
*“Breaks when it comes off”*
**Quality-Overall**5%
*“Poor quality”*
**Ease Of Cleaning**5%
*“difficult to clean”*
**Ease Of Use**3%
*“Its a bit hard to open the lid”*
**Functionality-Overall**2%
*“Doesnt work”*
**Strength**2%
*“Unfortunately its not so robust as I hoped”*
**Choking**2%
*“Unfortunately, resulted in a choking incident”*
**Value For Money**2%
*“very expensive”*
**Design-Overall**1%
*“Poor straw design”*
### **Top return reasons **
**Leak-Proof**34%
**Size-Overall**11%
**Functionality-Overall**8%
**Age Suitability**8%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Color**4%
**Ease Of Use**4%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is sippy cup profitable to sell on Amazon United Kingdom?**
- The niche generates £510K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sippy cup niche?**
- 10 brands and 68 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in sippy cup?**
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 0.6%.
- **When does demand for sippy cup peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sippy cup niche?**
- Listings span £3.89–£14.11; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 3,085 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)