---
title: "Silverette Nursing Cups — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/silverette-nursing-cups"
last_updated: "2026-08-11T06:56:58.126Z"
locale: en
meta:
description: "Niche score 45/100 · £182K/yr market · 77K searches/yr · £25.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £182K/yr market · 77K searches/yr · £25.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silverette Nursing Cups — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **silverette nursing cups**
**Skip it**
A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 34Conversion 84Competition 6Returns 79Price range 95Avg price 95Brand share 12Review moat 28Quality gap 53
**Avg price**
**Incredible****£25.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£14.95–£47.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£182K**
£182K/yr · 77K searches
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,686.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, silverette nursing cups is a £182K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silverette nursing cups market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£152K–£203K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- COVERbasics45% - KOALA BABYCARE25% - BABYHIG9% - THE MOMFY8% - Lansinoh8% - Silverette5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/silverette-nursing-cups/trend)
## **Top silverette nursing cups search terms**
- **silverette nursing cups**41K/yr+9.8%6.2% conv. - **silver cups breastfeeding**26K/yr+4.6%7.7% conv. - **metal nipple shield breastfeeding**4K/yr-11.7%5.3% conv. - **silver breastfeeding cups**2K/yr+43.8%8.6% conv. - **silverettes nursing cups**1K/yr-17.4%7.4% conv. - **breastfeeding silver cups**976/yr+9.7%6.0% conv. - **silver nipple cups breastfeeding**473/yr-1.0%8.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/silverette-nursing-cups/search-terms)
## **Top silverette nursing cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£27K30%£55K45%£82K60%£109K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)**COVERbasics**£14.95**4.5★1,941 rev](https://www.amazon.co.uk/dp/B08Z4BVDH7) [2**Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver**KOALA BABYCARE**£21.73**4.4★8,039 rev](https://www.amazon.co.uk/dp/B07ND58735) [3**The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver**BABYHIG**£17.70**4.2★724 rev](https://www.amazon.co.uk/dp/B0D1G682GD) [4**The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch**THE MOMFY**£18.21**4.6★81 rev](https://www.amazon.co.uk/dp/B0FF3HNVXR) [5**Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials**Lansinoh**£34.43**4.4★108 rev](https://www.amazon.co.uk/dp/B0FR4XDT8J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials**Lansinoh**£34.43**108 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4XDT8J) [**The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch**THE MOMFY**£18.21**81 rev1y ago](https://www.amazon.co.uk/dp/B0FF3HNVXR) [**The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver**BABYHIG**£17.70**724 rev1y ago](https://www.amazon.co.uk/dp/B0D1G682GD) [**COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)**COVERbasics**£14.95**1,941 rev5y ago](https://www.amazon.co.uk/dp/B08Z4BVDH7) [**Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver**KOALA BABYCARE**£22.91**8,039 rev6y ago](https://www.amazon.co.uk/dp/B07Y7JSRNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials Pure 925 Silver Nipple Shields for Breastfeeding Newborn Lightweight Nursing Cups Small Size**Silverette**£47.57**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B00D4MWKNQ) [**COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)**COVERbasics**£14.95**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B08Z4BVDH7) [**Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver**KOALA BABYCARE**£22.91**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B07Y7JSRNJ) [**The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch**THE MOMFY**£18.21**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0FF3HNVXR) [**Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials**Lansinoh**£34.43**4.4★**▼ 15%**](https://www.amazon.co.uk/dp/B0FR4XDT8J)
**~~View all trending →~~**
## **What buyers say about silverette nursing cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Worth it”*
**Breastfeeding Friendly**17%
*“Now that I'm four months into my breastfeeding journey, I still use them every now and again”*
**Quality-Overall**16%
*“they are incredibly high quality, smooth, durable, and very easy to clean”*
**Comfort-Overall**12%
*“They are comfortable”*
**Ease Of Use**6%
*“easy to use”*
**Ease Of Cleaning**6%
*“simple to clean”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Size-Overall**2%
*“Good size”*
**Safety Standards**2%
*“Life saver”*
**Moist/Dry**2%
*“They were dry and clean”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Does not serve the purpose”*
**Quality-Overall**13%
*“Was worried from reading reviews”*
**Value For Money**13%
*“They are expensive”*
**Size-Overall**10%
*“A bit small”*
**Comfort-Overall**7%
*“I found them uncomfortable and caused irritation”*
**Allergies**3%
*“I found them uncomfortable and caused irritation”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Thickness**2%
*“These are extremely thin layered silver to the point copper is leaching through”*
**Recycle/Reuse**2%
*“I said yeah why not should be reusable”*
**Product Condition**1%
*“the actual product box looked like itd been through some things”*
### **Top return reasons **
**Size-Overall**44%
**Functionality-Overall**16%
**Quality-Overall**8%
**Breastfeeding Friendly**5%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Material Quality**2%
**Product Condition**2%
**Comfort-Overall**2%
## **Common questions**
- **Is silverette nursing cups profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the silverette nursing cups niche?**
- 6 brands and 16 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in silverette nursing cups?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
- **When does demand for silverette nursing cups peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the silverette nursing cups niche?**
- Listings span £14.95–£47.57; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 3,686 reviews — the moat a new listing must climb.
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