---
title: "Silicone Bib — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/silicone-bib"
last_updated: "2026-08-11T07:44:14.966Z"
locale: en
meta:
description: "Niche score 39/100 · £83K/yr market · 129K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £83K/yr market · 129K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Bib — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone bib**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 31Conversion 81Competition 46Returns 98Price range 19Avg price 21Brand share 4Review moat 39Quality gap 20
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,600.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£83K**
£83K/yr · 129K searches
**Avg price**
**Bad****£7.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£5.47–£17.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silicone bib is a £83K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone bib market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£77K–£96K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**0%**
- PandaEar63% - Vicloon22% - Nuby8% - Moonkie3% - ElecMotive2% - FILOWA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/silicone-bib/trend)
## **Top silicone bib search terms**
- **silicone bib**34K/yr+4.2%8.2% conv. - **silicone bibs**18K/yr+0.8%7.7% conv. - **silicone bibs 6-12 months**16K/yr+10.4%10.6% conv. - **pandaear**12K/yr+0.7%0.5% conv. - **panda ear**8K/yr+17.7%0.7% conv. - **silicone baby bib**7K/yr+17.9%6.6% conv. - **panda ear baby weaning**9K/yr-11.5%0.6% conv. - **pelican bib**6K/yr+7.2%10.7% conv. - **baby silicone bib**5K/yr+14.0%7.3% conv. - **silicone bibs 18-36 months**5K/yr-5.1%14.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/silicone-bib/search-terms)
## **Top silicone bib products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green**PandaEar**£7.60**4.8★17,801 rev](https://www.amazon.co.uk/dp/B08GFCX964) [2**PandaEar 3 Pack Silicone Bibs for Babies & Toddlers Waterproof Baby Bibs 6-12-18 months for Weaning BPA Free Adjustable Baby Feeding Bib with Large Pocket Food Catcher**PandaEar**£7.67**4.6★2,123 rev](https://www.amazon.co.uk/dp/B0C6KHVS4D) [3**Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale**Vicloon**£6.10**4.7★1,523 rev](https://www.amazon.co.uk/dp/B0BXLRTN4C) [4**Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)**Nuby**£6.92**4.7★352 rev](https://www.amazon.co.uk/dp/B0G83XPJK1) [5**PandaEar 3 Pack Silicone Baby Bibs for Weaning Waterproof Food Grade Soft Bibs with Deep Mess Catcher Pocket Adjustable Neck Strap Essential Feeding Supplies for Toddlers (Muted Pink Rose Linen)**PandaEar**£8.83**4.8★2,287 rev](https://www.amazon.co.uk/dp/B0BGN31251)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)**Nuby**£6.92**352 rev7mo ago](https://www.amazon.co.uk/dp/B0G83XPJK1) [**PandaEar 5 Pack Silicone Bibs for Babies & Toddlers Waterproof Toddler Bibs 6-12-18 months for Weaning Adjustable Baby Feeding Bib with Large Pocket Food Catcher BPA Free**PandaEar**£7.89**94 rev9mo ago](https://www.amazon.co.uk/dp/B0FPLF7ML9) [**PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)**PandaEar**£8.25**1,004 rev12mo ago](https://www.amazon.co.uk/dp/B0DJQKWRW7) [**PandaEar 3 Pack Silicone Baby Bibs | Adjustable Waterproof Feeding Bibs with Deep Food Catcher Pocket for Babies & Toddlers (6 Months - 6 Years) BPA-Free Neutral Earth Tones (Linen Tan Brown)**PandaEar**£8.10**1,005 rev1y ago](https://www.amazon.co.uk/dp/B0B12JGNQF) [**PandaEar 8 Pack Stainless Steel Baby Feeding Set 2 Baby Suction Plates & 2 Toddler Bowls & 2 Spoons and Forks Set Toddler Utensils Divided Plates for Led Weaning Supplies BPA-Free Pink & Blue**PandaEar**£17.18**655 rev1y ago](https://www.amazon.co.uk/dp/B0F82QCQ9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)**Nuby**£6.92**4.7★**▲ 235%**](https://www.amazon.co.uk/dp/B0G83XPJK1) [**ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months**ElecMotive**£7.35**4.4★**▲ 165%**](https://www.amazon.co.uk/dp/B0D8T9Y9PD) [**Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale**Vicloon**£6.10**4.7★**▲ 101%**](https://www.amazon.co.uk/dp/B0BXLRTN4C) [**PandaEar 3 Pack Silicone Baby Bibs | Adjustable Waterproof Feeding Bibs with Deep Food Catcher Pocket for Babies & Toddlers (6 Months - 6 Years) BPA-Free Neutral Earth Tones (Linen Tan Brown)**PandaEar**£8.10**4.8★**▲ 73%**](https://www.amazon.co.uk/dp/B0B12JGNQF) [**Moonkie Baby Bibs 2Pcs Silicone Feeding Bibs for Babies and Toddlers Waterproof weaning bib BPA Free Soft Adjustable Wide Food Crumb Catcher Pocket(Ether/Sage)**Moonkie**£8.64**4.8★**▲ 64%**](https://www.amazon.co.uk/dp/B08DFVWQTR)
**~~View all trending →~~**
## **What buyers say about silicone bib**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Nice quality bibs”*
**Ease Of Cleaning**20%
*“Really easy to wash”*
**Value For Money**7%
*“Good bargains”*
**Soft Feel**7%
*“Excellent,soft,nice and easy to clean”*
**Durability**6%
*“they are still like when purchased so very durable”*
**Ease Of Use**6%
*“Easy to use”*
**Washability**4%
*“Easy to wash”*
**Size-Overall**4%
*“The clips make them fit snugly”*
**Color**3%
*“Very good and sturdy- love the colours too”*
**Comfort-Overall**3%
*“comfortable”*
### **What buyers complain about **
**Color**12%
*“Bibs are great however the cream bib is actually more pink than cream”*
**Allergies**12%
*“Allergic reaction”*
**Size-Overall**11%
*“slightly larger than usual kids plates”*
**Thickness**8%
*“They are thin and fiddly”*
**Strength**6%
*“Cheap & flimsy”*
**Skin Health**3%
*“made my sons skin raw”*
**Adhesion/Stickiness**3%
*“They really do stick”*
**Soft Feel**3%
*“Terrible bib - it is way too soft”*
**Ease Of Use**3%
*“not very practical”*
**Leak-Proof**3%
*“spills still tend to drop onto clothes which defeats the purpose of using a bib”*
### **Top return reasons **
**Size-Overall**33%
**Quality-Overall**18%
**Strength**5%
**Color**5%
**Thin**5%
**Material Quality**4%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Age Suitability**2%
**Thickness**2%
## **Common questions**
- **Is silicone bib profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the silicone bib niche?**
- 6 brands and 10 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in silicone bib?**
- Top complaints mined from reviews: Color, Allergies, Size-Overall. The return rate is 0.5%.
- **When does demand for silicone bib peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silicone bib niche?**
- Listings span £5.47–£17.18; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.
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