---
title: "Trend — shampoo for greasy hair - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/shampoo-for-greasy-hair/trend"
last_updated: "2026-08-11T08:04:29.818Z"
locale: en
meta:
  description: "Niche score 45/100 · £139K/yr market · 254K searches/yr · £7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £139K/yr market · 254K searches/yr · £7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shampoo for greasy hair - Flapen"
---

# **shampoo for greasy hair**

**Skip it**

Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 11Conversion 77Competition 49Returns 100Price range 35Avg price 21Brand share 53Review moat 24Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.94–£21.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£139K**

£139K/yr · 254K searches

**Review moat**

**Bad****5,035.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.42**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.2%**

90-day search growth — must beat 0% to launch

## Trend