---
title: "Shampoo for Greasy Hair — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/shampoo-for-greasy-hair"
last_updated: "2026-08-11T05:54:38.698Z"
locale: en
meta:
description: "Niche score 45/100 · £139K/yr market · 254K searches/yr · £7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £139K/yr market · 254K searches/yr · £7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shampoo for Greasy Hair — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **shampoo for greasy hair**
**Skip it**
Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 11Conversion 77Competition 49Returns 100Price range 35Avg price 21Brand share 53Review moat 24Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.94–£21.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£139K**
£139K/yr · 254K searches
**Review moat**
**Bad****5,035.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shampoo for greasy hair is a £139K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo for greasy hair market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£111K–£148K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**19%**
- FAITH IN NATURE25% - OGX23% - Neutrogena9% - Bare Anatomy8% - L'Oréal Professionnel Paris8% - Head & Shoulders8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/baby-products/shampoo-for-greasy-hair/trend)
## **Top shampoo for greasy hair search terms**
- **shampoo for greasy hair**97K/yr-32.5%7.0% conv. - **greasy hair shampoo**30K/yr-27.0%7.2% conv. - **oily hair shampoo**28K/yr-27.3%6.2% conv. - **shampoo for oily hair**22K/yr-24.9%5.9% conv. - **shampoo oily hair**13K/yr-19.8%6.6% conv. - **oily scalp shampoo**11K/yr-6.2%5.7% conv. - **shampoo greasy hair**8K/yr-19.1%7.7% conv. - **shampoo for oily hair and scalp**6K/yr-18.1%4.9% conv. - **shampoo for greasy hair women**6K/yr-16.6%6.5% conv. - **shampoo for greasy hair teenagers**5K/yr-18.2%6.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/shampoo-for-greasy-hair/search-terms)
## **Top shampoo for greasy hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**4.5★841 rev](https://www.amazon.co.uk/dp/B0DLWMRY1D) [2**Faith In Nature Natural Dragon Fruit Shampoo Revitalising for Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml**FAITH IN NATURE**£4.09**4.5★13,596 rev](https://www.amazon.co.uk/dp/B07K41ZNL6) [3**Neutrogena T/Gel Anti Dandruff Shampoo for Oily Scalp and Hair (1x 250ml) Daily Anti-Dandruff Shampoo with Salicylic Acid to Remove Excess Oils from First Wash**Neutrogena**£5.04**4.6★3,109 rev](https://www.amazon.co.uk/dp/B07N1DQ9QW) [4**Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml**Bare Anatomy**£7.47**4.1★26,506 rev](https://www.amazon.co.uk/dp/B0F88P5DX7) [5**LOréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo For Oily Greasy Hair Serie Expert 300ml**L'Oréal Professionnel Paris**£12.96**4.3★1,301 rev](https://www.amazon.co.uk/dp/B0BQMXNM48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp**Miniml**£2.94**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GJG23CQN) [**Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml**Bare Anatomy**£7.47**26,506 rev10mo ago](https://www.amazon.co.uk/dp/B0F88P5DX7) [**Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup**Creightons**£3.85**144 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2FGVRX) [**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**841 rev1y ago](https://www.amazon.co.uk/dp/B0DLWMRY1D) [**Head & Shoulders Pure Clean Anti-Dandruff Shampoo Sulfate Free for Oily Scalp. 400 ml. Bare Shampoo Prevents Dandruff with Minimal Ingredients. Free from Dyes Sulphates and Silicones.**Head & Shoulders**£4.03**680 rev1y ago](https://www.amazon.co.uk/dp/B0DKP1DHMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp**Miniml**£2.94**4.6★**▲ 225%**](https://www.amazon.co.uk/dp/B0GJG23CQN) [**Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml**Bare Anatomy**£7.47**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0F88P5DX7) [**Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized**FAITH IN NATURE**£9.35**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B0BVFWRKX5) [**Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml**VICHY**£13.16**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B00WN2BY7G) [**Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup**Creightons**£3.85**4.4★**▲ 66%**](https://www.amazon.co.uk/dp/B0FJ2FGVRX)
**~~View all trending →~~**
## **What buyers say about shampoo for greasy hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Great smell”*
**Value For Money**14%
*“Good deal”*
**Quality-Overall**10%
*“Good quality, fast delivery, and works perfectly”*
**Cleansing**10%
*“Really cleans the hair”*
**Soft Feel**6%
*“Hair feels soft”*
**Oily/Greasy**2%
*“Works well with greasy hair”*
**Advertised Vs Actual Product**2%
*“just what I needed”*
**Lather**2%
*“lathers up so hair feels clean”*
**Efficiency**2%
*“Does the job”*
**Hair Growth**2%
*“it leaves the hair soft”*
### **What buyers complain about **
**Oily/Greasy**15%
*“it gets oily”*
**Allergies**15%
*“Allergy warning”*
**Smell**9%
*“Smell bad”*
**Value For Money**8%
*“Expensive”*
**Moist/Dry**3%
*“didn't make it dry either”*
**Quality-Overall**3%
*“Cheap Cheap Cheap”*
**Suitability Oily Skin**2%
*“Useless for greasy hair”*
**Hair Related**2%
*“Experienced increases in hair fall after I started using this”*
**Ease Of Cleaning**2%
*“it just didn't feel clean”*
**Functionality-Overall**2%
*“After reading reviews here I thought it would make some difference but it made none.”*
### **Top return reasons **
**Value For Money**50%
**Functionality-Overall**50%
## **Common questions**
- **Is shampoo for greasy hair profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the shampoo for greasy hair niche?**
- 14 brands and 144 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in shampoo for greasy hair?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Smell. The return rate is 0.1%.
- **When does demand for shampoo for greasy hair peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shampoo for greasy hair niche?**
- Listings span £2.94–£21.39; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 5,036 reviews — the moat a new listing must climb.
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