---
title: "Sage Green Rug — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/sage-green-rug"
last_updated: "2026-08-11T08:01:07.771Z"
locale: en
meta:
description: "Niche score 51/100 · £58K/yr market · 334K searches/yr · £29.12 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £58K/yr market · 334K searches/yr · £29.12 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sage Green Rug — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **sage green rug**
**Worth a look**
Shows a sweet-spot price point ($29.12 avg), but weak search conversion (0.6%) keeps it on the watch list.
Market size 15Growth 12Conversion 8Competition 89Returns 62Price range 87Avg price 95Brand share 74Review moat 47Quality gap 82
**Avg price**
**Incredible****£29.12**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****£9.88–£63.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,781.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£58K**
£58K/yr · 334K searches
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sage green rug is a £58K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sage green rug market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£58K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**35%**
- the carpet21% - FVVRAX14% - XSIVOD10% - The Rug House8% - GENIMO8% - BEIMO5%
## **Top sage green rug search terms**
- **sage green rug**80K/yr-18.9%0.4% conv. - **dark green rug**37K/yr-43.2%0.4% conv. - **sage green rugs for living room**22K/yr-23.6%0.3% conv. - **large green rug**19K/yr+7.8%0.2% conv. - **olive green rug**22K/yr-24.3%0.2% conv. - **green rugs for bedrooms**13K/yr-12.2%0.4% conv. - **rugs living room green**13K/yr-7.5%0.2% conv. - **green carpet**12K/yr-18.0%0.2% conv. - **emerald green rug**23K/yr-50.3%0.4% conv. - **sage green rugs**9K/yr-14.2%0.3% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/sage-green-rug/search-terms)
## **Top sage green rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat**FVVRAX**£19.31**3.9★1,794 rev](https://www.amazon.co.uk/dp/B0FVXYZB9C) [2**the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 120 x 170 cm**the carpet**£25.53**4.5★1,505 rev](https://www.amazon.co.uk/dp/B0DV9N4VP1) [3**XSIVOD Soft Area Rugs for Living Room Plush Fluffy Bedroom Rug Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Furry Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£19.44**3.7★4,395 rev](https://www.amazon.co.uk/dp/B0DT4D9XG9) [4**BEIMO Washable Rugs Living Room 120x170cm Abstract Area Rugs for Bedroom Soft Short Pile Machine Washable Rug Non-Slip Large Rugs for Living Room Dining Room Green**BEIMO**£30.56**4.4★641 rev](https://www.amazon.co.uk/dp/B0FPCLWHYS) [5**FVVRAX 120x180cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat**FVVRAX**£24.85**3.9★1,794 rev](https://www.amazon.co.uk/dp/B0FKTKH48H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£22.70**73 rev4mo ago](https://www.amazon.co.uk/dp/B0G63NP2WT) [**Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green**Alishomtll**£20.66**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GHRHB1DK) [**LuxFocus 120x170 cm Modern Solid Rug Living Room Washable Area Rug for Bedroom Solid-colour Design with Texture Non-Slip Low-Pile Carpet for Nursery Office Dining Room Green**LuxFocus**£27.86**24 rev8mo ago](https://www.amazon.co.uk/dp/B0G2M8GG5X) [**the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 80 x 150 cm**the carpet**£17.64**1,505 rev8mo ago](https://www.amazon.co.uk/dp/B0FXXZB9PH) [**FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat**FVVRAX**£19.31**1,794 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXYZB9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LuxFocus 120x170 cm Modern Solid Rug Living Room Washable Area Rug for Bedroom Solid-colour Design with Texture Non-Slip Low-Pile Carpet for Nursery Office Dining Room Green**LuxFocus**£27.86**4.3★**▲ 283%**](https://www.amazon.co.uk/dp/B0G2M8GG5X) [**Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green**Alishomtll**£20.66**3.3★**▲ 266%**](https://www.amazon.co.uk/dp/B0GHRHB1DK) [**XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£22.70**4.2★**▲ 186%**](https://www.amazon.co.uk/dp/B0G63NP2WT) [**the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 80 x 150 cm**the carpet**£17.64**4.5★**▲ 185%**](https://www.amazon.co.uk/dp/B0FXXZB9PH) [**BEIMO Washable Rugs Living Room 120x170cm Abstract Area Rugs for Bedroom Soft Short Pile Machine Washable Rug Non-Slip Large Rugs for Living Room Dining Room Green**BEIMO**£30.56**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0FPCLWHYS)
**~~View all trending →~~**
## **What buyers say about sage green rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value”*
**Color**16%
*“The green colour is really pretty”*
**Quality-Overall**14%
*“Exactly as advertised good quality”*
**Grip**5%
*“Non slip”*
**Ease Of Cleaning**5%
*“well-monitored cleaning routine perfectly”*
**Design-Overall**5%
*“The geometric designs are really much nicer too than I imagined”*
**Advertised Vs Actual Product**4%
*“Much better than expected”*
**Size-Overall**4%
*“Perfect fit”*
**Comfort-Overall**4%
*“A very comfortable”*
**Ease Of Use**3%
*“I love the simple”*
### **What buyers complain about **
**Thickness**18%
*“Paper thin”*
**Color**14%
*“Slightly darker than expected”*
**Quality-Overall**7%
*“Cheap”*
**Advertised Vs Actual Product**4%
*“Doesn't look anything like the photographs”*
**Material Quality**4%
*“Very dangerous material”*
**Value For Money**3%
*“it really looks more expensive than it is”*
**Ease Of Cleaning**2%
*“Cleaning I've found to be quite difficult”*
**Grip**2%
*“No grip”*
**Smell**1%
*“Smelly”*
**Flatness**1%
*“it won't lie flat”*
### **Top return reasons **
**Color**34%
**Size-Overall**28%
**Quality-Overall**13%
**Thin**8%
**Advertised Vs Actual Product**5%
**Thickness**3%
**Material Quality**2%
**Weight Light**2%
**Grip**1%
**Strength**1%
## **Common questions**
- **Is sage green rug profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 70 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sage green rug niche?**
- 29 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in sage green rug?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.5%.
- **What does it cost to enter the sage green rug niche?**
- Listings span £9.88–£63.08; the average listing price is £29.12 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.
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