---
title: "Rose Shampoo — £231K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/rose-shampoo"
last_updated: "2026-08-11T07:43:14.907Z"
locale: en
meta:
description: "Niche score 43/100 · £231K/yr market · 472K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £231K/yr market · 472K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Shampoo — £231K/yr Amazon UK Niche (2026) - Flapen"
---
# **rose shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 23Conversion 82Competition 47Returns 100Price range 0Avg price 16Brand share 0Review moat 85Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****304.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£231K**
£231K/yr · 472K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.61–£11.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose shampoo is a £231K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£167K–£223K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#1,052**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**0%**
- Herbal Essences96% - Procter & Gamble4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -4.7% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/rose-shampoo/trend)
## **Top rose shampoo search terms**
- **herbal essence shampoo**276K/yr+1.8%7.5% conv. - **herbal essences shampoo and conditioner**62K/yr-29.4%6.3% conv. - **herbal essence**31K/yr+44.2%4.7% conv. - **herbal essence shampoo and conditioner**14K/yr+33.1%5.7% conv. - **shampoo herbal essence**18K/yr+1.1%10.4% conv. - **herbal essences**28K/yr-44.9%4.0% conv. - **herbal essences shampoo**16K/yr-45.1%6.6% conv. - **herbal essence sulphate free shampoo**7K/yr-5.1%5.2% conv. - **herbal shampoo**8K/yr-10.4%1.7% conv. - **rose shampoo**8K/yr-8.5%3.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/rose-shampoo/search-terms)
## **Top rose shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£23K15%£35K20%£46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free**Herbal Essences**£4.12**4.7★53 rev](https://www.amazon.co.uk/dp/B0FYJ5DWTM) [2**Herbal Essences Argan Oil Repair Shampoo 350ml to Nourish Damaged Hair Silicone Free**Herbal Essences**£2.64**4.8★173 rev](https://www.amazon.co.uk/dp/B0D15665LZ) [3**Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers**Herbal Essences**£4.61**4.5★23 rev](https://www.amazon.co.uk/dp/B0FYJBQVC9) [4**Herbal Essences Chamomile Shampoo & Conditioner Set Leave In Treatment**Herbal Essences**£8.84**4.6★216 rev](https://www.amazon.co.uk/dp/B0DVC815KR) [5**Herbal Essences Sulphate Free Shampoo and Conditioner Set for Dry 2x350ml**Herbal Essences**£11.38**4.6★2,449 rev](https://www.amazon.co.uk/dp/B0CMTTBKC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free**Herbal Essences**£4.12**53 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJ5DWTM) [**Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers**Herbal Essences**£4.61**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJBQVC9) [**Herbal Essences Aloe Moisturise Shampoo 650ml for Very Dry Hair Helps to Hydrate Cleanse and Nourish. Blended with Natural Origin Ingredients and a Jasmine Scent Silicone and Sulfate Free Vegan**Herbal Essences**£6.75**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJ7DP7P) [**Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula**Herbal Essences**£4.00**149 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJ2XHYR) [**Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml**Herbal Essences**£7.91**37 rev1y ago](https://www.amazon.co.uk/dp/B0FFB2DW3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herbal Essences Shampoo Hello Hydration With Coconut Essences 400ml**Herbal Essences**£2.44**4.4★**▲ 267%**](https://www.amazon.co.uk/dp/B0049UXWO8) [**Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers**Herbal Essences**£4.61**4.5★**▲ 148%**](https://www.amazon.co.uk/dp/B0FYJBQVC9) [**Herbal Essences Repair Moroccan Argan Oil Conditioner 350ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Vegan and Cruelty Free**Herbal Essences**£3.31**4.5★**▲ 143%**](https://www.amazon.co.uk/dp/B0DG5RHCGN) [**Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free**Herbal Essences**£4.12**4.7★**▲ 126%**](https://www.amazon.co.uk/dp/B0FYJ5DWTM) [**Herbal Essences coconut scent hydrate Shampoo 350ml to Deeply Nourish Very Dry Hair**Herbal Essences**£2.92**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0D154X59J)
**~~View all trending →~~**
## **What buyers say about rose shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Amazing scent”*
**Quality-Overall**11%
*“Fab performance from a staple brand”*
**Value For Money**11%
*“Great value”*
**Soft Feel**7%
*“Hair is soft”*
**Brightness/Shine/Glow**3%
*“provides a good shine”*
**Moist/Dry**3%
*“really moisturising”*
**Lather**2%
*“Beautifully scented Argan oil conditioner that lathers well”*
**Weight Light**2%
*“The formula is lightweight”*
**Ease Of Use**2%
*“Ease to use”*
**Hair Styling**2%
*“Very nice product makes my hair smooth and manageable”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Makes my hair greasy”*
**Hair Related**12%
*“It made my hair extremely dull”*
**Smell**7%
*“Smells like a cheap candle”*
**Moist/Dry**4%
*“I wouldnt say it was necessarily more moisturised”*
**Suitability Short Hair**4%
*“It made my hair extremely dull”*
**Suitability Curly Hair**4%
*“Not a slight effect on my frizzy hair”*
**Quality-Overall**4%
*“Not very good”*
**Ingredients-Overall**2%
*“But does contain high level of chemicals”*
**Hard Feel**2%
*“it made my hair not soft”*
**Natural Resource Wastage**2%
*“Quite a lot was wasted”*
### **Top return reasons **
**Smell**13%
**Leak-Proof**10%
**Ingredients-Overall**10%
**Motor Power**10%
**Suitability Short Hair**8%
**Oily/Greasy**8%
**Suitability Straight Hair**7%
**Value For Money**7%
**Moist/Dry**4%
**Dispensing Mechanism**3%
## **Common questions**
- **Is rose shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £231K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rose shampoo niche?**
- 2 brands and 122 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose shampoo?**
- Top complaints mined from reviews: Oily/Greasy, Hair Related, Smell. The return rate is 0.0%.
- **What does it cost to enter the rose shampoo niche?**
- Listings span £1.61–£11.38; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.
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