---
title: "Search terms — purple shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/purple-shampoo/search-terms"
last_updated: "2026-07-21T15:36:12.497Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple shampoo - Flapen"
---

# **purple shampoo**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 25Conversion 95Competition 49Returns 100Price range 26Avg price 30Brand share 49Review moat 21Quality gap 37

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.4M**

£1.4M/yr · 1.2M searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.59**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£1.21–£19.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,054.71**

avg incumbent reviews — the moat a new listing must climb