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shade",{"topic":687,"percentOfMentions":688,"verbatims":689},"Smell",0.0642,[690,691,692],"its a subtle fragrance","Smells amazing","It smells really lovely and fresh and makes my hair smell good",{"topic":694,"percentOfMentions":695,"verbatims":696},"Soft Feel",0.0562,[697,698,699],"soft good value","Leaves hair soft","leaves hair soft",{"topic":701,"percentOfMentions":702,"verbatims":703},"Advertised Vs Actual Product",0.042800000000000005,[704,705,706],"Does what it says","As described","Does the job",{"topic":708,"percentOfMentions":709,"verbatims":710},"Lather",0.0355,[711,712,713],"It lathers well","Makes a luxurious lather","The shampoo lathers well",{"topic":715,"percentOfMentions":716,"verbatims":717},"Ease Of Use",0.0352,[718,719,720],"Easy to use","easy to comb through","Good for daily use",{"topic":722,"percentOfMentions":552,"verbatims":723},"Brightness\u002FShine\u002FGlow",[724,725,726],"has a lovely shine","The shine it gives is noticeable","Seems to give it shine",[728,735,741,747,754,760,767,774,780,787],{"topic":729,"percentOfMentions":730,"verbatims":731},"Moist\u002FDry",0.1575,[732,733,734],"Very dry","make it feel very dry","made my hair very dry",{"topic":680,"percentOfMentions":736,"verbatims":737},0.11689999999999999,[738,739,740],"I cant get the colour out of my hands",".not for greys which I thought was the xase","Its very pigmented",{"topic":673,"percentOfMentions":742,"verbatims":743},0.0783,[744,745,746],"The shampoo is a dark purple colour which I found unusual","I rarely write reviews however I may be the only person who actually hated the colour my hair turned after only one wash","It also appears to have stripped the semi permanent dye from my hair",{"topic":748,"percentOfMentions":749,"verbatims":750},"Functionality-Overall",0.0711,[751,752,753],"And this shampoo doesn't work","Don't work","AND not very effective",{"topic":687,"percentOfMentions":755,"verbatims":756},0.06709999999999999,[757,758,759],"smells totally different","it smells bad","terrible smell",{"topic":761,"percentOfMentions":762,"verbatims":763},"Suitability Short Hair",0.048799999999999996,[764,765,766],"Awful, made hair like straw","Not great for my hair","my hair looked dull after use",{"topic":768,"percentOfMentions":769,"verbatims":770},"Leak-Proof",0.0406,[771,772,773],"Arrived leaking","some of the shampoo spilled out","This stuff is VERY purple - it had leaked upon arrival and everything was sticky and purple",{"topic":666,"percentOfMentions":775,"verbatims":776},0.0366,[777,778,779],"Terrible value for money","Waste of money","Its quite expensive",{"topic":781,"percentOfMentions":782,"verbatims":783},"Stain Resistance",0.024399999999999998,[784,785,786],"Turns stained hair white","it stained my shower curtain","it stains",{"topic":659,"percentOfMentions":788,"verbatims":789},0.0213,[790,791,792],"conditioner according to other peoples reviews","even the cheapest ones never did it to me","For me it wasnt as good as the same make",[794],{"reason":701,"pct":31},[796,800,805,810,815,820,825,830,835,840],{"term":32,"volume":797,"growthQoq":798,"conversionRate":799},671597,0.0277,0.0998,{"term":801,"volume":802,"growthQoq":803,"conversionRate":804},"fanola no yellow shampoo",114912,-0.073,0.1391,{"term":806,"volume":807,"growthQoq":808,"conversionRate":809},"silver shampoo",83191,0.0256,0.0827,{"term":811,"volume":812,"growthQoq":813,"conversionRate":814},"osmo purple shampoo",45146,-0.0908,0.0602,{"term":816,"volume":817,"growthQoq":818,"conversionRate":819},"fanola purple shampoo",36587,-0.0812,0.1344,{"term":821,"volume":822,"growthQoq":823,"conversionRate":824},"purple shampoo for blonde hair",28780,-0.0879,0.0751,{"term":826,"volume":827,"growthQoq":828,"conversionRate":829},"provoke touch of silver shampoo",21567,0.1356,0.1335,{"term":831,"volume":832,"growthQoq":833,"conversionRate":834},"olaplex purple shampoo",19707,0.1541,0.1531,{"term":836,"volume":837,"growthQoq":838,"conversionRate":839},"silver shampoo for blonde hair",26238,-0.2117,0.0779,{"term":841,"volume":842,"growthQoq":843,"conversionRate":844},"osmo super silver shampoo",16394,-0.0047,0.0701,[846,853,858,863,868,873],{"title":847,"href":848,"score":849,"verdict":850,"marketSize":851,"growth90":852},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":854,"href":855,"score":849,"verdict":53,"marketSize":856,"growth90":857},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan",133021.89,14.0382,{"title":859,"href":860,"score":849,"verdict":53,"marketSize":861,"growth90":862},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":864,"href":865,"score":849,"verdict":53,"marketSize":866,"growth90":867},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":869,"href":870,"score":849,"verdict":53,"marketSize":871,"growth90":872},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":874,"href":875,"score":48,"verdict":850,"marketSize":876,"growth90":877},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",962836.91,0.1563,[879,886,889,896],{"nodeId":880,"label":881,"slug":882,"href":883,"nichesTracked":884,"marketSizeTotal":885},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":887,"marketSizeTotal":888},638,162171515,{"nodeId":890,"label":891,"slug":892,"href":893,"nichesTracked":894,"marketSizeTotal":895},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":897,"label":898,"slug":899,"href":900,"nichesTracked":901,"marketSizeTotal":902},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",460,98864666]