---
title: "Purple Shampoo — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/purple-shampoo"
last_updated: "2026-07-21T11:20:36.580Z"
locale: en
meta:
description: "Niche score 56/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Shampoo — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **purple shampoo**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 25Conversion 95Competition 49Returns 100Price range 26Avg price 30Brand share 49Review moat 21Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.4M**
£1.4M/yr · 1.2M searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.21–£19.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,054.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, purple shampoo is a £1.4M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.2M–£1.4M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**19%**
- FANOLA28% - PROVOKE26% - Osmo9% - OLAPLEX7% - Aussie6% - John Frieda5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
35K25KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/purple-shampoo/trend)
## **Top purple shampoo search terms**
- **purple shampoo**672K/yr+2.8%10.0% conv. - **fanola no yellow shampoo**115K/yr-7.3%13.9% conv. - **silver shampoo**83K/yr+2.6%8.3% conv. - **osmo purple shampoo**45K/yr-9.1%6.0% conv. - **fanola purple shampoo**37K/yr-8.1%13.4% conv. - **purple shampoo for blonde hair**29K/yr-8.8%7.5% conv. - **provoke touch of silver shampoo**22K/yr+13.6%13.4% conv. - **olaplex purple shampoo**20K/yr+15.4%15.3% conv. - **silver shampoo for blonde hair**26K/yr-21.2%7.8% conv. - **osmo super silver shampoo**16K/yr-0.5%7.0% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/purple-shampoo/search-terms)
## **Top purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£135K20%£270K30%£405K40%£541K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments**PROVOKE**£2.50**4.4★11,852 rev](https://www.amazon.co.uk/dp/B00CM6YYCU) [2**Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1**FANOLA**£13.38**4.6★97,692 rev](https://www.amazon.co.uk/dp/B00CGPMEAQ) [3**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£17.61**4.6★11,629 rev](https://www.amazon.co.uk/dp/B09FYK7FKR) [4**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml**Osmo**£4.06**4.4★244 rev](https://www.amazon.co.uk/dp/B0F38DW95V) [5**Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)**FANOLA**£8.04**4.6★6,356 rev](https://www.amazon.co.uk/dp/B08DFY5V5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine**John Frieda**£4.70**102 rev6mo ago](https://www.amazon.co.uk/dp/B0GC74WKNF) [**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml**Osmo**£4.06**244 rev1y ago](https://www.amazon.co.uk/dp/B0F38DW95V) [**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml**Osmo**£15.80**244 rev1y ago](https://www.amazon.co.uk/dp/B0F38H1F4Q) [**Aussie SOS Blonde and Hydrate Purple Shampoo 300ml for Bleached Highlighted and Grey Hair Neutralise Brassy Yellow Tones on Blonde Highlighted and Silver Hair Boost Brightness Softness and Shine**Aussie**£3.27**470 rev2y ago](https://www.amazon.co.uk/dp/B0D2D4P4PV) [**PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin**PROVOKE**£3.41**926 rev2y ago](https://www.amazon.co.uk/dp/B0CWPGLYS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine**John Frieda**£4.70**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GC74WKNF) [**Moroccanoil Purple Shampoo 70 ml**Moroccanoil**£8.24**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B084PYPMWZ) [**Matrix So Silver Purple Toning Shampoo Neutralises Unwanted Yellow Undertones and Illuminates Colour 300ml For Blonde Platinum Grey and Silver Hair**Matrix**£9.03**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B015ON4M5G) [**Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.**Creightons**£1.21**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B018RTX0MU) [**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml**Osmo**£15.80**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0F38H1F4Q)
**~~View all trending →~~**
## **What buyers say about purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**14%
*“Good price”*
**Suitability Colored Hair**14%
*“Protect colour in your hair”*
**Color**9%
*“Great colour”*
**Smell**6%
*“its a subtle fragrance”*
**Soft Feel**6%
*“soft good value”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Lather**4%
*“It lathers well”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“has a lovely shine”*
### **What buyers complain about **
**Moist/Dry**16%
*“Very dry”*
**Color**12%
*“I cant get the colour out of my hands”*
**Suitability Colored Hair**8%
*“The shampoo is a dark purple colour which I found unusual”*
**Functionality-Overall**7%
*“And this shampoo doesn't work”*
**Smell**7%
*“smells totally different”*
**Suitability Short Hair**5%
*“Awful, made hair like straw”*
**Leak-Proof**4%
*“Arrived leaking”*
**Value For Money**4%
*“Terrible value for money”*
**Stain Resistance**2%
*“Turns stained hair white”*
**Quality-Overall**2%
*“conditioner according to other peoples reviews”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is purple shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the purple shampoo niche?**
- 13 brands and 140 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in purple shampoo?**
- Top complaints mined from reviews: Moist/Dry, Color, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for purple shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the purple shampoo niche?**
- Listings span £1.21–£19.97; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 11,055 reviews — the moat a new listing must climb.
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