---
title: "Reviews — pull ups - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/pull-ups/reviews"
last_updated: "2026-07-21T15:43:21.229Z"
locale: en
meta:
  description: "Niche score 59/100 · £296K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £296K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — pull ups - Flapen"
---

# **pull ups**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 28Conversion 79Competition 71Returns 100Price range 66Avg price 56Brand share 35Review moat 44Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.77–£36.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.68**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£296K**

£296K/yr · 292K searches

**Review moat**

**Okay****2,142.95**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.2%**

90-day search growth — must beat 0% to launch