---
title: "Psoriasis Shampoo — £583K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/psoriasis-shampoo"
last_updated: "2026-07-21T11:20:06.791Z"
locale: en
meta:
description: "Niche score 57/100 · £583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Psoriasis Shampoo — £583K/yr Amazon UK Niche (2026) - Flapen"
---
# **psoriasis shampoo**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 12Conversion 85Competition 68Returns 100Price range 34Avg price 31Brand share 79Review moat 38Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£583K**
£583K/yr · 629K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,671.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.30–£21.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.77**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, psoriasis shampoo is a £583K/yr Amazon United Kingdom market (629K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psoriasis shampoo market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£489K–£586K**
- units × avg price
- **Launch success**
- **88%**
- 7 of 8 new (360d)
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**197**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**36%**
- Nizoral17% - Neutrogena12% - PHARMBANNER10% - Polytar9% - Recuren Plus8% - Kopa Haiku8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
25K15KHoliday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/psoriasis-shampoo/trend)
## **Top psoriasis shampoo search terms**
- **psoriasis shampoo**104K/yr-27.2%9.3% conv. - **shampoo for itchy scalp**64K/yr-22.7%7.5% conv. - **itchy scalp shampoo**63K/yr-28.6%9.2% conv. - **medicated shampoo**58K/yr-26.7%8.9% conv. - **seborrheic dermatitis shampoo**62K/yr-22.5%6.8% conv. - **dry scalp shampoo**47K/yr-26.0%8.1% conv. - **antifungal shampoo**48K/yr-21.7%7.5% conv. - **folliculitis shampoo**35K/yr-4.9%10.3% conv. - **scalp shampoo**26K/yr-30.8%6.0% conv. - **anti fungal shampoo**21K/yr-9.4%9.7% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/psoriasis-shampoo/search-terms)
## **Top psoriasis shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£17K6%£35K9%£52K12%£70K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation**PHARMBANNER**£16.64**4.4★1,541 rev](https://www.amazon.co.uk/dp/B0FGGTST5H) [2**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml**Nizoral**£5.88**4.6★31,603 rev](https://www.amazon.co.uk/dp/B001ETUD5I) [3**Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml**Polytar**£8.90**4.5★5,466 rev](https://www.amazon.co.uk/dp/B07NPW27GG) [4**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**4.7★298 rev](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [5**E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml**E45**£4.61**4.5★6,828 rev](https://www.amazon.co.uk/dp/B001RYUCQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis ShampooCombats Dandruff Relieves Itchy Scalp Reduces Oiliness And antifungal**WUHPOY**£11.29**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GV2VYK3J) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml**Ketopine**£7.47**23 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZXGXYR) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml**Ketopine**£5.21**62 rev5mo ago](https://www.amazon.co.uk/dp/B0GN9C7K94) [**Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free**Kopa Haiku**£17.58**298 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ3K3B2) [**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil**Recuren Plus**£18.29**434 rev5mo ago](https://www.amazon.co.uk/dp/B0GL2T9QSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis ShampooCombats Dandruff Relieves Itchy Scalp Reduces Oiliness And antifungal**WUHPOY**£11.29**5.0★**▲ 369%**](https://www.amazon.co.uk/dp/B0GV2VYK3J) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml**Ketopine**£7.47**4.8★**▲ 326%**](https://www.amazon.co.uk/dp/B0GSZXGXYR) [**Dove Scalp + Hair Therapy Soothing Hydration Shampoo hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 400 ml**Dove**£3.65**4.4★**▲ 233%**](https://www.amazon.co.uk/dp/B0G3X1LSJQ) [**Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml**Ketopine**£5.21**4.1★**▲ 200%**](https://www.amazon.co.uk/dp/B0GN9C7K94) [**Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil**Recuren Plus**£18.29**4.7★**▲ 173%**](https://www.amazon.co.uk/dp/B0GL2T9QSZ)
**~~View all trending →~~**
## **What buyers say about psoriasis shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Smell**9%
*“Good smell”*
**Value For Money**9%
*“Excellent value for money”*
**Allergies**7%
*“Great for itchy scalp”*
**Efficiency**7%
*“works well”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Hair Growth**6%
*“Makes your hair stronger”*
**Soft Feel**4%
*“My hair feels soft”*
**Cleansing**3%
*“Super clean”*
**Lather**3%
*“a thick lather”*
### **What buyers complain about **
**Allergies**18%
*“Irritating”*
**Functionality-Overall**12%
*“Didn't Work”*
**Value For Money**9%
*“not worth the price”*
**Smell**8%
*“Awful smell”*
**Moist/Dry**5%
*“my hair has gone dry”*
**Size-Overall**3%
*“Smaller than expected”*
**Hair Related**2%
*“ruined the condition of my hair”*
**Quality-Overall**2%
*“Im not impressed with the quality control”*
**Leak-Proof**1%
*“It came leak”*
**Symptom Reduction**1%
*“it never improved it”*
### **Top return reasons **
**Leak-Proof**30%
**Functionality-Overall**12%
**Product Condition**9%
**Advertised Vs Actual Product**7%
**Ingredients-Overall**5%
**Value For Money**4%
**Suitability Short Hair**4%
**Size-Overall**3%
**Age Suitability**2%
**Smell**2%
## **Common questions**
- **Is psoriasis shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £583K/yr across 35 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the psoriasis shampoo niche?**
- 26 brands and 197 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in psoriasis shampoo?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for psoriasis shampoo peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the psoriasis shampoo niche?**
- Listings span £1.30–£21.93; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 2,671 reviews — the moat a new listing must climb.
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