---
title: "Pregnancy Journal — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/pregnancy-journal"
last_updated: "2026-08-11T04:50:21.617Z"
locale: en
meta:
description: "Niche score 42/100 · £81K/yr market · 145K searches/yr · £14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £81K/yr market · 145K searches/yr · £14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pregnancy Journal — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **pregnancy journal**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 50Competition 43Returns 93Price range 57Avg price 67Brand share 30Review moat 92Quality gap 23
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****163.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.38–£25.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£81K**
£81K/yr · 145K searches
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pregnancy journal is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pregnancy journal market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£70K–£84K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**8%**
- kidproducts all your child needs26% - Lanpn24% - Mål Paper18% - Bibi & Beau14% - Peachly6% - HuBorns5% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/pregnancy-journal/trend)
## **Top pregnancy journal search terms**
- **pregnancy journal**102K/yr-20.9%2.8% conv. - **pregnancy journal for first time mums uk**18K/yr-5.0%3.4% conv. - **pregnancy diary**9K/yr-16.4%2.7% conv. - **maternity journal**7K/yr-6.1%1.3% conv. - **baby journal from pregnancy**5K/yr-20.3%2.8% conv. - **my pregnancy journal**4K/yr-19.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/pregnancy-journal/search-terms)
## **Top pregnancy journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£33K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist**kidproducts all your child needs**£10.17**4.8★112 rev](https://www.amazon.co.uk/dp/B0FMJTJGQR) [2**Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed**Mål Paper**£11.35**4.2★75 rev](https://www.amazon.co.uk/dp/B0CB8NHSQT) [3**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige**Lanpn**£12.41**4.6★41 rev](https://www.amazon.co.uk/dp/B0F4MGQ3M8) [4**Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed**Mål Paper**£13.88**4.8★132 rev](https://www.amazon.co.uk/dp/B0CB3VPYL3) [5**Pregnancy Journal and Memory Book Gift Pregnancy Diary for Expecting New Mums - Includes Calendar Scrapbook Checklist and Organiser (Forest)**Bibi & Beau**£21.26**4.8★439 rev](https://www.amazon.co.uk/dp/B0CBZQHSMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist**kidproducts all your child needs**£10.17**112 rev8mo ago](https://www.amazon.co.uk/dp/B0FMJTJGQR) [**BIROYAL 320-Page Pregnancy Journal - Hardcover Pregnancy Book for New Mum - Baby Journal from Pregnancy to 18 Years Old - Pregnancy Gifts for Mum Expecting - New Mum Gifts & Newborn Baby Gifts**BIROYAL**£8.67**63 rev1y ago](https://www.amazon.co.uk/dp/B0F3HTZBKZ) [**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige**Lanpn**£12.41**41 rev1y ago](https://www.amazon.co.uk/dp/B0F4MGQ3M8) [**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Mom to Be Scrapbook Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige**Lanpn**£13.29**58 rev1y ago](https://www.amazon.co.uk/dp/B0F4MJ6TSR) [**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige**Lanpn**£12.84**78 rev1y ago](https://www.amazon.co.uk/dp/B0F4MGTKYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Mom to Be Scrapbook Keepsake Gift for Expecting New Parent Purple**Lanpn**£11.97**4.6★**▲ 141%**](https://www.amazon.co.uk/dp/B0F4MH1NY1) [**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige**Lanpn**£12.84**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B0F4MGTKYL) [**HuBorns - My Pregnancy Journal to Capture Every Moment Week by Week with Space for Photos and Ultrasounds Pregnancy Diary to Keep the Most Special Memories Maternity Journal (Beige English)**HuBorns**£14.77**4.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0D89ZBZKV) [**Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist**kidproducts all your child needs**£10.17**4.8★**▲ 47%**](https://www.amazon.co.uk/dp/B0FMJTJGQR) [**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige**Lanpn**£12.41**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B0F4MGQ3M8)
**~~View all trending →~~**
## **What buyers say about pregnancy journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Definitely worth the price”*
**Quality-Overall**25%
*“Good Quality”*
**Design-Overall**14%
*“It has a lovely modern design”*
**Paper Quality**6%
*“Lovely journal with a clean, neutral design”*
**Ease Of Use**4%
*“Easy to Use”*
**Durability**3%
*“It feels well made and durable, and the overall look is simple”*
**Fun/Entertainment Experience**3%
*“weve both enjoyed looking through it together”*
**Print Quality**2%
*“Nice illustrations”*
**Advertised Vs Actual Product**2%
*“Just what I was looking for”*
**Gifting Purpose**2%
*“Beautiful for a gift”*
### **What buyers complain about **
**Paper Quality**20%
*“Bent pages”*
**Size-Overall**10%
*“Bigger than I expected”*
**Value For Money**10%
*“looked much more expensive than it was”*
**Writing Experience**7%
*“not so comfortable to write in”*
**Comfort-Overall**7%
*“not so comfortable to write in”*
**Color**5%
*“So many pregnancy journals are overly pink”*
### **Top return reasons **
**Gifting Purpose**18%
**Advertised Vs Actual Product**16%
**Quality-Overall**12%
**Size-Overall**6%
**Paper Quality**6%
**Writing Experience**4%
**Value For Money**4%
**Certifications**4%
**Moist/Dry**4%
**Product Condition**4%
## **Common questions**
- **Is pregnancy journal profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pregnancy journal niche?**
- 8 brands and 14 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pregnancy journal?**
- Top complaints mined from reviews: Paper Quality, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for pregnancy journal peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pregnancy journal niche?**
- Listings span £7.38–£25.03; the average listing price is £14.00 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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