---
title: "Search terms — pram fan - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/pram-fan/search-terms"
last_updated: "2026-07-21T15:56:18.270Z"
locale: en
meta:
  description: "Niche score 69/100 · £1.1M/yr market · 743K searches/yr · £14.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £1.1M/yr market · 743K searches/yr · £14.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — pram fan - Flapen"
---

# **pram fan**

**Launch it**

A $1.1M/yr market growing >1,000% this quarter with returns at 0.8% — clears our launch bar.

Market size 79Growth 100Conversion 86Competition 27Returns 96Price range 49Avg price 72Brand share 53Review moat 24Quality gap 70

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 743K searches

**Avg price**

**Good****£14.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£6.56–£23.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,657.2**

avg incumbent reviews — the moat a new listing must climb