---
title: "Trend — potty - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/potty/trend"
last_updated: "2026-07-21T15:47:26.492Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — potty - Flapen"
---

# **potty**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 23Conversion 55Competition 54Returns 95Price range 52Avg price 76Brand share 66Review moat 24Quality gap 40

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.8M searches

**Avg price**

**Great****£15.29**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£4.19–£26.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,688**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.3%**

90-day search growth — must beat 0% to launch