---
title: "Trend — potty training toilet seat - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/potty-training-toilet-seat/trend"
last_updated: "2026-08-11T06:14:07.136Z"
locale: en
meta:
  description: "Niche score 54/100 · £139K/yr market · 221K searches/yr · £13.74 avg price. Soft demand (-7.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £139K/yr market · 221K searches/yr · £13.74 avg price. Soft demand (-7.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — potty training toilet seat - Flapen"
---

# **potty training toilet seat**

**Worth a look**

Shows low returns (0.9%), but soft demand (-7.8% this quarter) keeps it on the watch list.

Market size 31Growth 21Conversion 55Competition 70Returns 95Price range 46Avg price 65Brand share 81Review moat 45Quality gap 45

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£13.74**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.89–£24.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,997.46**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£139K**

£139K/yr · 221K searches

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend