---
title: "Potty Liners — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/potty-liners"
last_updated: "2026-08-11T04:48:28.074Z"
locale: en
meta:
description: "Niche score 46/100 · £65K/yr market · 60K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £65K/yr market · 60K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Potty Liners — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **potty liners**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 70Conversion 86Competition 19Returns 96Price range 33Avg price 42Brand share 0Review moat 69Quality gap 52
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+51.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****754.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.25–£20.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£65K**
£65K/yr · 60K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, potty liners is a £65K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potty liners market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Potette Plus60% - VISATOR25% - Newnice7% - BabyMad4% - Orzbow4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/baby-products/potty-liners/trend)
## **Top potty liners search terms**
- **potty liners**21K/yr+58.1%7.1% conv. - **potette**8K/yr+116.2%6.7% conv. - **potty bags**8K/yr+48.8%7.8% conv. - **potty liners disposable**8K/yr+21.7%6.3% conv. - **travel potty liners**7K/yr+59.9%8.5% conv. - **potty bags disposable**4K/yr+27.1%8.1% conv. - **potette potty**3K/yr+38.1%5.9% conv. - **potette plus**3K/yr-5.3%4.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/potty-liners/search-terms)
## **Top potty liners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Potette Plus Disposable Liners | Super Absorbent Biodegradable and Lightly Fragranced Potty Bags | Pack of 30**Potette Plus**£8.01**4.6★1,154 rev](https://www.amazon.co.uk/dp/B0026RMWJC) [2**Portable Travel Potty Chair Liners Bags Universal with Drawstring for Toddler Potty Training Toilet Seat Disposable Cleaning Bag for Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM) (Green)**VISATOR**£7.08**4.2★1,774 rev](https://www.amazon.co.uk/dp/B0BCQDPCQY) [3**Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White**Potette Plus**£20.41**4.4★336 rev](https://www.amazon.co.uk/dp/B07VKC7NCK) [4**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers**Potette Plus**£15.14**4.7★1,535 rev](https://www.amazon.co.uk/dp/B001RH2RW4) [5**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**4.1★31 rev](https://www.amazon.co.uk/dp/B0F6YTZRLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Potty Liners Disposable Thickened Extra Size 6 Rolls 90PCS**Orzbow**£7.94**11 rev2mo ago](https://www.amazon.co.uk/dp/B0H117SQWM) [**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**31 rev1y ago](https://www.amazon.co.uk/dp/B0F6YTZRLV) [**100pcs Portable Potty Liners Disposable Universal Travel Potty Bags for Toddlers Pets Outdoor Cleaning 5 Rolls with Drawstring High Load-Bearing and Tear-Resistant**Orzbow**£7.81**1,001 rev2y ago](https://www.amazon.co.uk/dp/B0CDBH7QFD) [**Portable Travel Potty Chair Liners Bags Universal with Drawstring for Toddler Potty Training Toilet Seat Disposable Cleaning Bag for Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM) (Green)**VISATOR**£7.08**1,774 rev3y ago](https://www.amazon.co.uk/dp/B0BCQDPCQY) [**Portable Travel Potty Chair Liners Bags Universal with Drawstring For Toddler Potty Training Toilet Seat Disposable Cleaning Bag For Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM)**VISATOR**£7.38**1,774 rev3y ago](https://www.amazon.co.uk/dp/B0C6CTZM7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Potty Liners Disposable Thickened Extra Size 6 Rolls 90PCS**Orzbow**£7.94**4.6★**▲ 233%**](https://www.amazon.co.uk/dp/B0H117SQWM) [![[60 Count] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/41xKu9NSCpL.jpg)**\[60 Count\] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty**Newnice**£16.00**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B09Z6H8NW4) [**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Grey/White)**Potette Plus**£16.37**4.7★**▲ 118%**](https://www.amazon.co.uk/dp/B0141AJHDA) [**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B0F6YTZRLV) [**Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White**Potette Plus**£20.41**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B07VKC7NCK)
**~~View all trending →~~**
## **What buyers say about potty liners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**15%
*“Fantastic portable potty”*
**Ease Of Use**14%
*“versatile and very useful”*
**Value For Money**13%
*“The number of bags you get is good value”*
**Leak-Proof**11%
*“no leakages”*
**Strength**8%
*“Sturdy and Secure: Despite being plastic and lightweight, it feels very stable when open”*
**Size-Overall**6%
*“They fit perfectly”*
**Absorbency**5%
*“They are good at absorbing for the age that would usually use it”*
**Quality-Overall**4%
*“Excellent product”*
**Durability**4%
*“The bag tears off the roll easily and neatly”*
**Thickness**4%
*“Bags are thick”*
### **What buyers complain about **
**Size-Overall**34%
*“Far too small”*
**Value For Money**13%
*“Value for money isnt very good as there are packs of extra thick commode liners to be had for the same price as these see through paper thin quality ones”*
**Thin**8%
*“Too Thin”*
**Thickness**5%
*“thin,”*
**Leak-Proof**5%
*“leaking ABSOLUTELY DISAPPOINTING AND I AM A DISABLED MUM”*
**Assembly/Installation**4%
*“It takes longer to set up than the carry potty”*
**Advertised Vs Actual Product**3%
*“Did not come as described”*
**Quality-Overall**3%
*“Awful quality”*
**Strength**2%
*“It's not heavy duty though”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**5%
**Durability**5%
**Strength**5%
**Leak-Proof**4%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Ease Of Use**2%
**Age Suitability**2%
**Product Condition**2%
## **Common questions**
- **Is potty liners profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the potty liners niche?**
- 5 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in potty liners?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thin. The return rate is 0.8%.
- **When does demand for potty liners peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the potty liners niche?**
- Listings span £4.25–£20.41; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.
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