---
title: "Potette Potty Liners — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/potette-potty-liners"
last_updated: "2026-08-11T06:51:57.571Z"
locale: en
meta:
description: "Niche score 47/100 · £42K/yr market · 25K searches/yr · £14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £42K/yr market · 25K searches/yr · £14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Potette Potty Liners — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **potette potty liners**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 80Conversion 94Competition 14Returns 96Price range 44Avg price 69Brand share 0Review moat 64Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+72.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£14.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****946**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£7.98–£20.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£42K**
£42K/yr · 25K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, potette potty liners is a £42K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potette potty liners market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£43K–£57K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Potette Plus95% - Newnice3% - Venture2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +72.4% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/baby-products/potette-potty-liners/trend)
## **Top potette potty liners search terms**
- **potette potty liners**10K/yr+67.4%17.8% conv. - **potette**8K/yr+116.2%7.0% conv. - **potette plus 2-in-1 travel potty**2K/yr+91.0%5.7% conv. - **potette potty**3K/yr+38.1%6.9% conv. - **potette plus**3K/yr-5.3%5.0% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/potette-potty-liners/search-terms)
## **Top potette potty liners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Potette Plus Disposable Liners | Super Absorbent Biodegradable and Lightly Fragranced Potty Bags | Pack of 30**Potette Plus**£8.01**4.6★1,154 rev](https://www.amazon.co.uk/dp/B0026RMWJC) [2**Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White**Potette Plus**£20.41**4.4★336 rev](https://www.amazon.co.uk/dp/B07VKC7NCK) [3**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers**Potette Plus**£15.14**4.7★1,535 rev](https://www.amazon.co.uk/dp/B001RH2RW4) [4**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Grey/White)**Potette Plus**£16.37**4.7★1,535 rev](https://www.amazon.co.uk/dp/B0141AJHDA) [5**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**4.1★31 rev](https://www.amazon.co.uk/dp/B0F6YTZRLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**31 rev1y ago](https://www.amazon.co.uk/dp/B0F6YTZRLV) [![[30 Count] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/41n+bMT9OKL.jpg)**\[30 Count\] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty**Newnice**£7.98**537 rev4y ago](https://www.amazon.co.uk/dp/B09Z6PVJ7N) [**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Heather)**Potette Plus**£16.43**1,535 rev4y ago](https://www.amazon.co.uk/dp/B0B1QB8XTH) [**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Misty Grey)**Potette Plus**£16.49**1,535 rev4y ago](https://www.amazon.co.uk/dp/B0B1QD331N) [**Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)**Venture**£10.98**580 rev5y ago](https://www.amazon.co.uk/dp/B092QYH7Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Grey/White)**Potette Plus**£16.37**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B0141AJHDA) [**Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go**Potette Plus**£9.31**4.1★**▲ 66%**](https://www.amazon.co.uk/dp/B0F6YTZRLV) [**Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)**Venture**£10.98**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B092QYH7Q6) [**Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Heather)**Potette Plus**£16.43**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0B1QB8XTH) [**Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White**Potette Plus**£20.41**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B07VKC7NCK)
**~~View all trending →~~**
## **What buyers say about potette potty liners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**28%
*“Easy to use”*
**Value For Money**9%
*“Value for money”*
**Shape/Style**9%
*“Shape great for a more rectangular toilet rather then the traditional round”*
**Portability**7%
*“Great for on the go”*
**Leak-Proof**6%
*“Leak proof”*
**Color**5%
*“My daughter really liked using these as she liked seeing it change colour after use”*
**Material Quality**5%
*“Goo quality of plastic, convenient, easy to use”*
**Absorbency**5%
*“They are good at absorbing for the age that would usually use it”*
**Compactness**5%
*“Compact for the car”*
**Quality-Overall**5%
*“Excellent product”*
### **What buyers complain about **
**Size-Overall**28%
*“Not fit for purpose”*
**Value For Money**20%
*“Overpriced for what they are”*
**Leak-Proof**11%
*“leaking ABSOLUTELY DISAPPOINTING AND I AM A DISABLED MUM”*
**Assembly/Installation**8%
*“It takes longer to set up than the carry potty”*
**Quality-Overall**6%
*“Awful quality”*
**Advertised Vs Actual Product**6%
*“Did not come as described”*
### **Top return reasons **
**Size-Overall**52%
**Functionality-Overall**6%
**Strength**6%
**Product Condition**6%
**Quality-Overall**6%
**Durability**6%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is potette potty liners profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 11 tracked products. 90-day search growth is +72.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the potette potty liners niche?**
- 3 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in potette potty liners?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 0.8%.
- **When does demand for potette potty liners peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the potette potty liners niche?**
- Listings span £7.98–£20.41; the average listing price is £14.26 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.
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