---
title: "Trend — portable door lock - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/portable-door-lock/trend"
last_updated: "2026-08-10T02:44:50.169Z"
locale: en
meta:
  description: "Niche score 52/100 · £53K/yr market · 177K searches/yr · £7.58 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £53K/yr market · 177K searches/yr · £7.58 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — portable door lock - Flapen"
---

# **portable door lock**

**Worth a look**

Shows beatable incumbent ratings (3.9★), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 16Conversion 49Competition 78Returns 63Price range 30Avg price 21Brand share 93Review moat 60Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,080.55**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.91–£20.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.58**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£53K**

£53K/yr · 177K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Trend