---
title: "Pine Candle — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/pine-candle"
last_updated: "2026-08-11T05:48:36.530Z"
locale: en
meta:
description: "Niche score 55/100 · £67K/yr market · 42K searches/yr · £21.69 avg price. Soft demand (-34.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £67K/yr market · 42K searches/yr · £21.69 avg price. Soft demand (-34.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pine Candle — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **pine candle**
**Worth a look**
Shows low returns (0.6%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Market size 17Growth 8Conversion 77Competition 76Returns 97Price range 78Avg price 92Brand share 26Review moat 70Quality gap 82
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£8.15–£40.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****680.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£67K**
£67K/yr · 42K searches
**Growth**
**Bad****-34.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pine candle is a £67K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine candle market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£43K–£54K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**8%**
- Skandinavisk72% - Spotless Leopard7% - SIMPLY SUBLIME SCENTS4% - Ocoee House4% - Yankee Candle3% - 96NORTH3% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -34.0% search growth over the last 90 days.
500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/pine-candle/trend)
## **Top pine candle search terms**
- **skandinavisk**16K/yr-14.2%2.8% conv. - **pine candle**11K/yr-45.5%3.1% conv. - **skandinavisk candle**6K/yr-65.7%2.3% conv. - **skog**3K/yr-26.3%7.6% conv. - **pine scented candle**6K/yr-47.6%4.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/pine-candle/search-terms)
## **Top pine candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml**Skandinavisk**£19.61**4.3★65 rev](https://www.amazon.co.uk/dp/B0CW6HVMYJ) [2**Skandinavisk Fjord Scented Candle. Fragrance Notes: Apple and Pear Blossom Orchard Fruits and Redcurrants. 200 g.**Skandinavisk**£26.75**4.1★1,474 rev](https://www.amazon.co.uk/dp/B086K82RV3) [3**Skandinavisk SKOG Forest Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml**Skandinavisk**£23.71**4.6★72 rev](https://www.amazon.co.uk/dp/B0BXPWBVWT) [4**Skandinavisk SKOG Forest Reed Diffuser with 8 Reeds. Lasts +3 Months. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml**Skandinavisk**£40.14**4.2★81 rev](https://www.amazon.co.uk/dp/B0BXPV25PF) [5**Skandinavisk Skog Forest Mini Scented Candle. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 65 g.**Skandinavisk**£13.56**4.1★1,474 rev](https://www.amazon.co.uk/dp/B086K83765)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SIMPLY SUBLIME SCENTS - Luxury Scented Candle - Exceptional Fragrance Oil - Medium Glass Jar Up to 76 Hours - Clever Wax Formula for a Long Clean & Even Burn - Pine Forest - Cotton Wick**SIMPLY SUBLIME SCENTS**£10.08**604 rev7mo ago](https://www.amazon.co.uk/dp/B0FJ78LXBS) [**Skandinavisk Sea Giftset of 3 Mini Handcreams. Fjord ØY Island and HAV Sea. Vegan Formula 30 ml x 3**Skandinavisk**£23.90**32 rev1y ago](https://www.amazon.co.uk/dp/B0DVGZ6W86) [**Skandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml**Skandinavisk**£23.59**72 rev1y ago](https://www.amazon.co.uk/dp/B0DVCFSM94) [**Pine Candle 623g: 85 Hour Burn Time - Crackling Wooden Wick Candle in Luxury Gold Foil Lined Gift Box by Spotless Leopard - Big Scented Candles**Spotless Leopard**£17.44**551 rev1y ago](https://www.amazon.co.uk/dp/B0DK5J9HTJ) [**Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g**Skandinavisk**£36.49**4 rev2y ago](https://www.amazon.co.uk/dp/B0D6WF3LYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml**Skandinavisk**£23.59**4.6★**▲ 281%**](https://www.amazon.co.uk/dp/B0DVCFSM94) [**Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g**Skandinavisk**£36.49**3.2★**▲ 214%**](https://www.amazon.co.uk/dp/B0D6WF3LYW) [**Skandinavisk ØY Island Hand & Body Wash Scent notes: Crabapple and dog rose water mosses and green leaves 500 ml**Skandinavisk**£20.23**4.2★**▲ 178%**](https://www.amazon.co.uk/dp/B0CW6H9S5F) [**Pine Candle; 275g 55 Hrs Burn Time Soy Wax Teal Frosted Jar with Crackling Wooden Wick in a Gold Foil & Luxury Gift Box: Pine Scented Candle by Spotless Candles**Spotless Leopard**£13.35**4.3★**▲ 165%**](https://www.amazon.co.uk/dp/B0CZRR721D) [**Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml**Skandinavisk**£19.61**4.3★**▲ 153%**](https://www.amazon.co.uk/dp/B0CW6HVMYJ)
**~~View all trending →~~**
## **What buyers say about pine candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Beautiful fragrance”*
**Brightness/Shine/Glow**11%
*“Absolutely beautiful candle”*
**Quality-Overall**7%
*“You can tell its a good quality candle”*
**Gifting Purpose**6%
*“I would highly recommend this either for yourself or for gifting”*
**Fun/Entertainment Experience**3%
*“Greatly eanjoyed”*
**Value For Money**2%
*“so it feels like good value”*
**Suitable For Indoor**1%
*“Suitable for all interiors”*
**Design-Overall**1%
*“fits perfectly with the decor”*
**Durability**1%
*“worked well for a long time”*
**Moist/Dry**1%
*“Fab moisturizer”*
### **What buyers complain about **
**Smell**33%
*“Not pleasant smell”*
**Value For Money**24%
*“feels more expensive than it was”*
**Dispensing Mechanism**5%
*“Poor dispenser”*
**Quality-Overall**5%
*“Garbage - dont bother”*
**Size-Overall**3%
*“Its slightly smaller than expected”*
**Strength**2%
*“It's not very strong, it's subtle”*
**Noise Level**2%
*“However towards the end of the wick, while lit, we heard a lot popping noise and saw the glass had broken”*
**Ease Of Use**2%
*“It's not useful”*
### **Top return reasons **
**Smell**48%
**Size-Overall**14%
**Motor Power**5%
**Flammable**5%
**Defective Material/Parts**5%
**Gifting Purpose**5%
**Value For Money**5%
**Compatibility-Overall**5%
**Moist/Dry**5%
**Dispensing Mechanism**5%
## **Common questions**
- **Is pine candle profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pine candle niche?**
- 10 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in pine candle?**
- Top complaints mined from reviews: Smell, Value For Money, Dispensing Mechanism. The return rate is 0.6%.
- **What does it cost to enter the pine candle niche?**
- Listings span £8.15–£40.14; the average listing price is £21.69 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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