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Girl","Yï¿½L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cgeA9b6UL.jpg",8.48,1386,0.0123,0.0176,"2020-09-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07CCZWNNC",{"asin":699,"title":700,"brand":438,"imageUrl":701,"price":702,"rating":487,"reviews":703,"clickShare90":704,"clickShare360":619,"launchDate":705,"amazonUrl":706},"B0C9JM4V9M","Personalised Baby Comforter Blanket Newborn Christening Shower Gift Boy Girl Keepsake Soft Snuggly Toy Blankie (Blue Elephant)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KAsf-jjOL.jpg",12.46,496,0.0115,"2023-06-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9JM4V9M",{"love":708,"hate":777,"returnReasons":842},[709,716,723,730,737,744,751,758,764,771],{"topic":710,"percentOfMentions":711,"verbatims":712},"Quality-Overall",0.2484,[713,714,715],"Beautiful quality","Good quality card","Kit was good quality",{"topic":717,"percentOfMentions":718,"verbatims":719},"Value For 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advertised",{"topic":803,"percentOfMentions":804,"verbatims":805},"Durability",0.0347,[806,807,808],"Dies within a month or two","Broke after 6 weeks","Broke after a month",{"topic":759,"percentOfMentions":810,"verbatims":811},0.0332,[812,813,814],"the colour was poor","Too dark","very pale blue",{"topic":765,"percentOfMentions":816,"verbatims":817},0.032,[818,819,820],"Not easy to use","quite tricky to use the first time","Not much useful",{"topic":822,"percentOfMentions":823,"verbatims":824},"Print Quality",0.0308,[825,826,827],"getting a clear print was a real struggle","Not 100% satisfied because it dosent take good print","Nothing can out on the prints",{"topic":829,"percentOfMentions":830,"verbatims":831},"Strength",0.0254,[832,833,834],"Flimsy","very flimsy","as pretty flimsy",{"topic":836,"percentOfMentions":837,"verbatims":838},"Functionality-Overall",0.0231,[839,840,841],"Hardly works","Doesnt work","It doea not work when disconnected from the 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Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1064,"label":1065,"slug":1066,"href":1067,"nichesTracked":1068,"marketSizeTotal":1069},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1071,"label":1072,"slug":1073,"href":1074,"nichesTracked":1075,"marketSizeTotal":1076},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]