---
title: "Products — nova hair dye shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nova-hair-dye-shampoo/products"
last_updated: "2026-08-11T07:09:43.162Z"
locale: en
meta:
  description: "Niche score 41/100 · £45K/yr market · 77K searches/yr · £19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £45K/yr market · 77K searches/yr · £19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — nova hair dye shampoo - Flapen"
---

# **nova hair dye shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 38Competition 5Returns 97Price range 89Avg price 86Brand share 0Review moat 95Quality gap 98

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****109.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£13.54–£32.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£19.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£45K**

£45K/yr · 77K searches

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Products