---
title: "Trend — night nappies size 6 - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/night-nappies-size-6/trend"
last_updated: "2026-08-11T04:52:57.347Z"
locale: en
meta:
  description: "Niche score 54/100 · £154K/yr market · 107K searches/yr · £16.19 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £154K/yr market · 107K searches/yr · £16.19 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — night nappies size 6 - Flapen"
---

# **night nappies size 6**

**Worth a look**

Shows low returns (0.1%), but soft demand (-3.1% this quarter) keeps it on the watch list.

Market size 33Growth 23Conversion 83Competition 56Returns 100Price range 69Avg price 78Brand share 26Review moat 41Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.19**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.84–£39.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,410.97**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£154K**

£154K/yr · 107K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

## Trend