---
title: "Reviews — next to me crib sheets - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/next-to-me-crib-sheets/reviews"
last_updated: "2026-07-21T17:04:51.587Z"
locale: en
meta:
  description: "Niche score 54/100 · £346K/yr market · 608K searches/yr · £14.60 avg price. Soft demand (-6.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £346K/yr market · 608K searches/yr · £14.60 avg price. Soft demand (-6.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — next to me crib sheets - Flapen"
---

# **next to me crib sheets**

**Worth a look**

Shows low returns (0.8%), but soft demand (-6.2% this quarter) keeps it on the watch list.

Market size 53Growth 22Conversion 49Competition 53Returns 96Price range 82Avg price 72Brand share 60Review moat 64Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****£6.85–£56.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.60**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****947.42**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£346K**

£346K/yr · 608K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch