---
title: "Next to Me Crib Mattress Protector — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/next-to-me-crib-mattress-protector"
last_updated: "2026-08-11T06:06:19.674Z"
locale: en
meta:
description: "Niche score 42/100 · £111K/yr market · 114K searches/yr · £11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £111K/yr market · 114K searches/yr · £11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Next to Me Crib Mattress Protector — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **next to me crib mattress protector**
**Skip it**
A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 24Conversion 80Competition 22Returns 95Price range 43Avg price 48Brand share 31Review moat 46Quality gap 35
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,946.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.66–£22.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£111K**
£111K/yr · 114K searches
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, next to me crib mattress protector is a £111K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **next to me crib mattress protector market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£94K–£118K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**6%**
- Hajran Linen33% - Yoofoss23% - Tutti Bambini14% - Selemavi8% - Lakhmaali8% - Sasma Home7% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/next-to-me-crib-mattress-protector/trend)
## **Top next to me crib mattress protector search terms**
- **next to me crib mattress protector**33K/yr+28.0%9.3% conv. - **tutti bambini cozee mattress protector**17K/yr-5.8%7.7% conv. - **next to me mattress protector**20K/yr-42.1%8.9% conv. - **crib mattress protector**11K/yr-11.4%3.9% conv. - **chicco next to me mattress protector**7K/yr+17.3%5.7% conv. - **next to me waterproof mattress protector**5K/yr+10.1%10.2% conv. - **waterproof crib mattress protector**4K/yr+17.9%4.8% conv. - **tutti bambini mattress protector**4K/yr+18.3%5.0% conv. - **waterproof next to me crib sheet**5K/yr-29.7%6.4% conv. - **next to me crib sheets waterproof**5K/yr-6.8%5.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/next-to-me-crib-mattress-protector/search-terms)
## **Top next to me crib mattress protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)**Hajran Linen**£11.01**4.7★305 rev](https://www.amazon.co.uk/dp/B0DMMPCTZJ) [2**Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White**Yoofoss**£11.40**4.7★7,637 rev](https://www.amazon.co.uk/dp/B0BTBJMZSX) [3**Yoofoss Waterproof Mattress Protector 50 X 90CM Quilted Fitted Crib Mattress Protector Ultra Soft Breathable Toddler Mattress Protector Baby Crib Mattress Cover**Yoofoss**£8.04**4.7★7,637 rev](https://www.amazon.co.uk/dp/B07C7WV68K) [4**Tutti Bambini Next To Me Crib Mattress Protector - 100% Waterproof & Machine Washable Fits CoZee Bedside Cribs Absorbent Cotton 83 x 52cm**Tutti Bambini**£15.50**4.5★556 rev](https://www.amazon.co.uk/dp/B07RQ55NKF) [5**Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe**Selemavi**£14.85**4.6★100 rev](https://www.amazon.co.uk/dp/B0CX5HJNHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lakhmaali Terry Cotton Crib Mattress Protector 50x85 cm Soft Waterproof Next to Me Mattress Protector Breathable and Noiseless Fitted Sheet Cover for Baby Bedside Cribs**Lakhmaali**£5.69**42 rev9mo ago](https://www.amazon.co.uk/dp/B0FB9GHBCV) [**Lakhmaali 2 Pack Next to Me Crib Mattress Protector 50x85cm Waterproof Terry Cotton Soft Breathable Noiseless 360 Elastic Fit for Newborn & Infant Cribs (50X85x2pack)**Lakhmaali**£9.55**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FBKFHTS9) [**2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)**Hajran Linen**£11.01**305 rev1y ago](https://www.amazon.co.uk/dp/B0DMMPCTZJ) [**Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe**Selemavi**£14.85**100 rev2y ago](https://www.amazon.co.uk/dp/B0CX5HJNHN) [**Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White**Yoofoss**£11.40**7,637 rev3y ago](https://www.amazon.co.uk/dp/B0BTBJMZSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tutti Bambini Crib Mattress Protector fits CoZee Baby Bedside Cribs - 100% Waterproof Machine Washable Absorbent Cotton Fabric - White (83cm x 52cm x 0.4cm) - Breathable Polyester**Tutti Bambini**£19.17**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B09GW8BY7P) [**Tutti Bambini Premium Breathable Cot Mattress Protector - 100% Waterproof Polyester Compatible With Tutti Bambini Cots (60 x 120 cm)**Tutti Bambini**£22.06**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0BS3YWC88) [**Yoofoss Next to Me Crib Mattress Protector 51 x 85 cm Waterproof Next to Me Mattress Protector 2 Pack Breathable & Comfortable Baby Mattress Cover White**Yoofoss**£11.40**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0BTBJMZSX) [**Lakhmaali 2 Pack Next to Me Crib Mattress Protector 50x85cm Waterproof Terry Cotton Soft Breathable Noiseless 360 Elastic Fit for Newborn & Infant Cribs (50X85x2pack)**Lakhmaali**£9.55**4.1★**▲ 32%**](https://www.amazon.co.uk/dp/B0FBKFHTS9) [**Next to Me Crib Waterproof Mattress Protectors Covers - 2 Pcs SET - 100% Natural Cotton - Extra Soft & Breathable to fit bedside cribs mattresses up to 83 x 50cm - Made in Europe**Selemavi**£14.85**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0CX5HJNHN)
**~~View all trending →~~**
## **What buyers say about next to me crib mattress protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great sheet its good quality”*
**Size-Overall**21%
*“Good fit”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Value For Money**6%
*“Great value”*
**Washability**5%
*“They wash well”*
**Soft Feel**5%
*“Lovely soft sheets”*
**Water Resistance**4%
*“Great waterproof sheets- tried and tested by our newborn”*
**Noise Level**3%
*“Not crinkly or noisy like some protectors are”*
**Leak-Proof**2%
*“no leaks so far”*
**Ease Of Use**2%
*“still good to use”*
### **What buyers complain about **
**Size-Overall**12%
*“rather than fitted”*
**Quality-Overall**9%
*“the quality is questionable”*
**Advertised Vs Actual Product**8%
*“Doesnt fit Cozee mattress as advertised - also ad is further misleading as its not clear if its fitted”*
**Washability**8%
*“shrunk slightly in the wash”*
**Moist/Dry**8%
*“Came covered it mould and damp”*
**Stain Resistance**8%
*“hard to remove the stain”*
**Value For Money**5%
*“it does protect the mattress however its expensive for what it is”*
**Leak-Proof**4%
*“We have had a few leaky nappies”*
**Grip**4%
*“slides around”*
**Thickness**4%
*“Too thin and poor quality”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**10%
**Material Quality**5%
**Stain Resistance**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Thin**2%
**Moist/Dry**2%
**Breathability**1%
## **Common questions**
- **Is next to me crib mattress protector profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the next to me crib mattress protector niche?**
- 8 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in next to me crib mattress protector?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for next to me crib mattress protector peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the next to me crib mattress protector niche?**
- Listings span £5.66–£22.06; the average listing price is £11.76 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.
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