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value",{"topic":683,"percentOfMentions":684,"verbatims":685},"Color",0.06309999999999999,[686,687,688],"Bright colours","colourful","Great colours",{"topic":690,"percentOfMentions":691,"verbatims":692},"Soft Feel",0.037000000000000005,[693,694,695],"The material is soft and comfortable, and the design looks friendly and cute","Material is soft","Blanket soft",{"topic":697,"percentOfMentions":691,"verbatims":698},"Brightness\u002FShine\u002FGlow",[699,700,701],"Good lighting","The screen is also very bright","Very very bright",{"topic":703,"percentOfMentions":704,"verbatims":705},"Sleep Quality",0.0369,[706,707,708],"is now sleeping great","Really helps baby get to sleep","A great sleep aid for the baby",{"topic":710,"percentOfMentions":711,"verbatims":712},"Ease Of Use",0.0254,[713,714,715],"Easy to use","easy to manipulate","Handy little box of toys",{"topic":717,"percentOfMentions":718,"verbatims":719},"Advertised Vs Actual Product",0.0239,[720,721,722],"Better than expected","better than the picture","As expected",{"topic":724,"percentOfMentions":725,"verbatims":726},"Gifting Purpose",0.016399999999999998,[727,728,729],"Very appreciated gift","Lovely gift","Overall, this is a lovely baby gift and a great addition to any newborns toy collection",[731,738,744,751,757,764,771,778,784,791],{"topic":732,"percentOfMentions":733,"verbatims":734},"Size-Overall",0.1166,[735,736,737],"I find the moon shape is too big","Too small","Small squares",{"topic":669,"percentOfMentions":739,"verbatims":740},0.1076,[741,742,743],"Awful quality","Absolute rubbish","quality is cheap",{"topic":745,"percentOfMentions":746,"verbatims":747},"Durability",0.0537,[748,749,750],"Dies within a month or two","Broke after 6 weeks","Broke after a month",{"topic":676,"percentOfMentions":752,"verbatims":753},0.0461,[754,755,756],"This is overpriced and cheap looking","Quite expensive","Waste of money",{"topic":758,"percentOfMentions":759,"verbatims":760},"Strength",0.0378,[761,762,763],"Flimsy","very flimsy","as pretty flimsy",{"topic":765,"percentOfMentions":766,"verbatims":767},"Functionality-Overall",0.037200000000000004,[768,769,770],"This product never worked","Not working","It doea not work when disconnected from the cable",{"topic":772,"percentOfMentions":773,"verbatims":774},"Battery Life",0.034,[775,776,777],"drains batteries","Poor battery","poor battery life",{"topic":779,"percentOfMentions":773,"verbatims":780},"Hard Feel",[781,782,783],"The red cube bead in particular is very hard","it's quite hard","a bit hard for babies",{"topic":785,"percentOfMentions":786,"verbatims":787},"Noise Level",0.0337,[788,789,790],"Noise","it is quite loud","Extremely low music\u002F white noise",{"topic":717,"percentOfMentions":792,"verbatims":793},0.0321,[794,795,796],"Doesnt look anything like the picture","Not as pictured","because of this you cant see the image properly",[798,800,802,804,806,809,811,814,816,818],{"reason":669,"pct":799},0.1784,{"reason":765,"pct":801},0.1159,{"reason":732,"pct":803},0.1085,{"reason":717,"pct":805},0.0699,{"reason":807,"pct":808},"Defective Material\u002FParts",0.0622,{"reason":724,"pct":810},0.0426,{"reason":812,"pct":813},"Material Quality",0.039,{"reason":785,"pct":815},0.0383,{"reason":676,"pct":817},0.031200000000000002,{"reason":758,"pct":819},0.0256,[821,826,830,835,840,845,850,855,860,865],{"term":822,"volume":823,"growthQoq":824,"conversionRate":825},"newborn sensory toys",34426,-0.0361,0.0363,{"term":31,"volume":827,"growthQoq":828,"conversionRate":829},23759,-0.0906,0.0199,{"term":831,"volume":832,"growthQoq":833,"conversionRate":834},"new born toys",20994,0.0253,0.0129,{"term":836,"volume":837,"growthQoq":838,"conversionRate":839},"newborn sensory toys 0-3 months",10238,-0.2755,0.0414,{"term":841,"volume":842,"growthQoq":843,"conversionRate":844},"baby soft toys 0-6 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fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":884,"href":885,"score":37,"verdict":880,"marketSize":886,"growth90":887},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":889,"href":890,"score":37,"verdict":880,"marketSize":891,"growth90":892},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":894,"href":895,"score":37,"verdict":880,"marketSize":896,"growth90":897},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":899,"href":900,"score":901,"verdict":874,"marketSize":902,"growth90":903},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563,[905,912,919,925,932,939,946,953,960,967,974,981,988,991,998,1005,1012,1019,1026],{"nodeId":906,"label":907,"slug":908,"href":909,"nichesTracked":910,"marketSizeTotal":911},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":913,"label":914,"slug":915,"href":916,"nichesTracked":917,"marketSizeTotal":918},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":207,"marketSizeTotal":924},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",840581432,{"nodeId":926,"label":927,"slug":928,"href":929,"nichesTracked":930,"marketSizeTotal":931},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":933,"label":934,"slug":935,"href":936,"nichesTracked":937,"marketSizeTotal":938},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":940,"label":941,"slug":942,"href":943,"nichesTracked":944,"marketSizeTotal":945},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":947,"label":948,"slug":949,"href":950,"nichesTracked":951,"marketSizeTotal":952},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":954,"label":955,"slug":956,"href":957,"nichesTracked":958,"marketSizeTotal":959},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":961,"label":962,"slug":963,"href":964,"nichesTracked":965,"marketSizeTotal":966},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":968,"label":969,"slug":970,"href":971,"nichesTracked":972,"marketSizeTotal":973},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":975,"label":976,"slug":977,"href":978,"nichesTracked":979,"marketSizeTotal":980},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":982,"label":983,"slug":984,"href":985,"nichesTracked":986,"marketSizeTotal":987},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":989,"marketSizeTotal":990},638,162171515,{"nodeId":992,"label":993,"slug":994,"href":995,"nichesTracked":996,"marketSizeTotal":997},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":999,"label":1000,"slug":1001,"href":1002,"nichesTracked":1003,"marketSizeTotal":1004},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":1006,"label":1007,"slug":1008,"href":1009,"nichesTracked":1010,"marketSizeTotal":1011},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1013,"label":1014,"slug":1015,"href":1016,"nichesTracked":1017,"marketSizeTotal":1018},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1020,"label":1021,"slug":1022,"href":1023,"nichesTracked":1024,"marketSizeTotal":1025},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1027,"label":1028,"slug":1029,"href":1030,"nichesTracked":1031,"marketSizeTotal":1032},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]