---
title: "Neals Yard Bath — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/neals-yard-bath"
last_updated: "2026-08-11T02:36:48.677Z"
locale: en
meta:
description: "Niche score 46/100 · £86K/yr market · 96K searches/yr · £10.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £86K/yr market · 96K searches/yr · £10.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neals Yard Bath — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **neals yard bath**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 23Conversion 82Competition 75Returns 99Price range 41Avg price 36Brand share 3Review moat 38Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.45–£23.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,745.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.29**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£86K**
£86K/yr · 96K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neals yard bath is a £86K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neals yard bath market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**1%**
- Miniml51% - Neal's Yard Remedies34% - Baylis & Harding9% - FAITH IN NATURE3% - Method1% - Organic Shop1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/neals-yard-bath/trend)
## **Top neals yard bath search terms**
- **miniml body wash**14K/yr+68.3%10.3% conv. - **neals yard bath**21K/yr-39.5%11.8% conv. - **minimal body wash**5K/yr+105.3%7.3% conv. - **baylis and harding bath soak**10K/yr-20.0%10.9% conv. - **natural bubble bath**8K/yr-21.7%6.2% conv. - **miniml shower gel**3K/yr+28.1%9.1% conv. - **neals yard bath foam**9K/yr-44.8%15.8% conv. - **neals yard bubble bath**7K/yr-32.5%15.7% conv. - **minimal shower gel**3K/yr+47.8%6.8% conv. - **organic bubble bath**4K/yr-21.9%4.7% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/neals-yard-bath/search-terms)
## **Top neals yard bath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neals Yard Remedies Aromatic Foaming Bath | Helps the Mind & Body - Relax & Unwind | 200ml**Neal's Yard Remedies**£11.61**4.8★2,000 rev](https://www.amazon.co.uk/dp/B00P2N0RW6) [2**Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub**Miniml**£22.97**4.4★634 rev](https://www.amazon.co.uk/dp/B0B1Z4DGV2) [3**Miniml Natural Body Wash & Bubble Bath - Uplifting Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser for Hydrated Energised Skin**Miniml**£2.45**4.4★634 rev](https://www.amazon.co.uk/dp/B0GJG1S7ZX) [4**Miniml All Natural Body Wash and Bubble Bath - 5L Refill Moisturising Tea Tree and Mint Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly Hand Face & Body High Foam Scrub**Miniml**£21.13**4.4★634 rev](https://www.amazon.co.uk/dp/B0B1Z42BPK) [5**Neals Yard Remedies Aromatic Foaming Bath - Helps the Mind & Body - Relax & Unwind - 300ml (worth 24)**Neal's Yard Remedies**£15.98**4.6★209 rev](https://www.amazon.co.uk/dp/B0BTMPMHJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing**Miniml**£2.85**20 rev4mo ago](https://www.amazon.co.uk/dp/B0GT1MLGB1) [**Miniml Natural Body Wash & Bubble Bath - Uplifting Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser for Hydrated Energised Skin**Miniml**£2.45**634 rev5mo ago](https://www.amazon.co.uk/dp/B0GJG1S7ZX) [**Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary**Miniml**£2.86**634 rev5mo ago](https://www.amazon.co.uk/dp/B0GJFN8WFN) [**Baylis & Harding Goodness Coconut Vanilla & Shea Bath Soak 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£7.93**41 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGD3TDX) [**Miniml All Natural Body Wash and Bubble Bath - 1L Bottle Moisturising Pink Grapefruit and Aloe Vera Sensitive Skin Eco Shower Gel Bath Soak - Vegan Friendly High Foam**Miniml**£7.26**34 rev1y ago](https://www.amazon.co.uk/dp/B0FBMD7G47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing**Miniml**£2.85**3.6★**▲ 432%**](https://www.amazon.co.uk/dp/B0GT1MLGB1) [**Miniml Natural Body Wash & Bubble Bath - Uplifting Grapefruit 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser for Hydrated Energised Skin**Miniml**£2.45**4.4★**▲ 407%**](https://www.amazon.co.uk/dp/B0GJG1S7ZX) [**Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary**Miniml**£2.86**4.4★**▲ 346%**](https://www.amazon.co.uk/dp/B0GJFN8WFN) [**Faith In Nature Natural Aloe Vera Body Wash Soothing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£2.79**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B002MXMP4C) [**Miniml Natural Eco Body Wash and Bubble Bath 5L Refill Lavender and Chamomile - For all skin types - Hypoallergenic Dermatologically Tested - Sulphate & Paraben Free Vegan & Cruelty Free**Miniml**£23.87**4.4★**▲ 291%**](https://www.amazon.co.uk/dp/B0D39WYB3T)
**~~View all trending →~~**
## **What buyers say about neals yard bath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“It smells divine”*
**Value For Money**10%
*“Value for money”*
**Quality-Overall**9%
*“Great Gift Idea – Good Quality and Excellent Value”*
**Lather**5%
*“Easy to lather, gentle, and smells fantastic”*
**Soft Feel**4%
*“leaves skin soft”*
**Moist/Dry**4%
*“Great for dry skin”*
**Natural Ingredients**2%
*“Natural too”*
**Cleansing**2%
*“keeps the kids clean and happy”*
**Suitability Combination Skin**1%
*“great for my skin”*
**Washability**1%
*“Good body wash”*
### **What buyers complain about **
**Smell**21%
*“Awful smell”*
**Allergies**11%
*“Caused allergic reaction”*
**Value For Money**7%
*“certainly not worth the money”*
**Size-Overall**5%
*“a smaller bottle than expected”*
**Moist/Dry**3%
*“not noticeably moisturised”*
**Sensitivity-Overall**3%
*“I would not recommend if you have sensitive skin”*
**Leak-Proof**2%
*“Arrived leaked”*
**Ingredients-Overall**2%
*“looking at the ingredients list I can't say it shows that hence the 4 stars”*
**Adhesion/Stickiness**2%
*“Not my favourite Ill stick to dove”*
**Skin Health**2%
*“Burned my skin”*
### **Top return reasons **
**Leak-Proof**52%
**Smell**19%
**Value For Money**9%
**Moist/Dry**3%
**Ease Of Use**3%
**Size-Overall**2%
**Dispensing Mechanism**2%
**Product Condition**2%
**Defective Material/Parts**1%
**Sensitivity-Overall**1%
## **Common questions**
- **Is neals yard bath profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the neals yard bath niche?**
- 7 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in neals yard bath?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.
- **When does demand for neals yard bath peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the neals yard bath niche?**
- Listings span £2.45–£23.87; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 2,746 reviews — the moat a new listing must climb.
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