[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-baby-products-nappy-cream":3,"research-sidebar-rollups":634},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":87,"demand":92,"seasonality":407,"brandShare":420,"products":440,"feedback":549,"searchTerms":550,"related":599,"lastUpdated":36},"f196333a62e69cada4845f20f90fc534","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":49,"primePct":49,"oosRate":41},826059,1024300,0.3089,-0.1908,0.1499,0.8042,0.9791,4.65,5601,5.38,2.51,14.79,11,200000,0.6364,0.0006,2,"nappy cream","nappy-cream","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fnappy-cream","Health & Baby Care","2026-07-18T04:13:35.627282+00:00",6,105,[],14,0,150000,15000,20000,807000,1076000,61,160,1,{"score":51,"verdict":52,"components":53},40,"skip",[54,59,62,66,69,72,75,80,83,85],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",74,0.15,826059.03,{"key":60,"score":61,"weight":57,"raw":18},"growth",15,{"key":63,"score":64,"weight":65,"raw":19},"conversion",97,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",16,{"key":70,"score":71,"weight":65,"raw":21},"brandShare",5,{"key":73,"score":74,"weight":65,"raw":22},"qualityGap",22,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",24,0.05,5601.09,{"key":81,"score":82,"weight":65,"raw":30},"returns",100,{"key":84,"score":61,"weight":78,"raw":24},"avgPrice",{"key":86,"score":41,"weight":78,"raw":41},"priceRange",{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.36,12.12,0.0064,27606,{"points":93,"droppedPartialWeek":406},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403],{"week":95,"volume":96},"2024-07-21",19442,{"week":98,"volume":99},"2024-07-28",14137,{"week":101,"volume":102},"2024-08-04",13948,{"week":104,"volume":105},"2024-08-11",14675,{"week":107,"volume":108},"2024-08-18",16873,{"week":110,"volume":111},"2024-08-25",16515,{"week":113,"volume":114},"2024-09-01",18667,{"week":116,"volume":117},"2024-09-08",18337,{"week":119,"volume":120},"2024-09-15",17177,{"week":122,"volume":123},"2024-09-22",16509,{"week":125,"volume":126},"2024-09-29",20864,{"week":128,"volume":129},"2024-10-06",25733,{"week":131,"volume":132},"2024-10-13",25560,{"week":134,"volume":135},"2024-10-20",26685,{"week":137,"volume":138},"2024-10-27",28204,{"week":140,"volume":141},"2024-11-03",31476,{"week":143,"volume":144},"2024-11-10",36636,{"week":146,"volume":147},"2024-11-17",41974,{"week":149,"volume":150},"2024-11-24",94226,{"week":152,"volume":153},"2024-12-01",63244,{"week":155,"volume":156},"2024-12-08",37540,{"week":158,"volume":159},"2024-12-15",35410,{"week":161,"volume":162},"2024-12-22",29381,{"week":164,"volume":165},"2024-12-29",23506,{"week":167,"volume":168},"2025-01-05",38287,{"week":170,"volume":171},"2025-01-12",45929,{"week":173,"volume":174},"2025-01-19",43692,{"week":176,"volume":177},"2025-01-26",38112,{"week":179,"volume":180},"2025-02-02",37093,{"week":182,"volume":183},"2025-02-09",35258,{"week":185,"volume":186},"2025-02-16",32395,{"week":188,"volume":189},"2025-02-23",32619,{"week":191,"volume":192},"2025-03-02",28997,{"week":194,"volume":195},"2025-03-09",26534,{"week":197,"volume":198},"2025-03-16",26614,{"week":200,"volume":201},"2025-03-23",25330,{"week":203,"volume":204},"2025-03-30",28432,{"week":206,"volume":207},"2025-04-06",20228,{"week":209,"volume":210},"2025-04-13",18300,{"week":212,"volume":213},"2025-04-20",18922,{"week":215,"volume":216},"2025-04-27",22514,{"week":218,"volume":219},"2025-05-04",21374,{"week":221,"volume":222},"2025-05-11",23137,{"week":224,"volume":225},"2025-05-18",21287,{"week":227,"volume":228},"2025-05-25",20329,{"week":230,"volume":231},"2025-06-01",21535,{"week":233,"volume":234},"2025-06-08",19200,{"week":236,"volume":237},"2025-06-15",17418,{"week":239,"volume":240},"2025-06-22",14509,{"week":242,"volume":243},"2025-06-29",16361,{"week":245,"volume":246},"2025-07-06",16639,{"week":248,"volume":249},"2025-07-13",21980,{"week":251,"volume":252},"2025-07-20",15545,{"week":254,"volume":255},"2025-07-27",14165,{"week":257,"volume":258},"2025-08-03",11667,{"week":260,"volume":261},"2025-08-10",16933,{"week":263,"volume":264},"2025-08-17",17065,{"week":266,"volume":267},"2025-08-24",17388,{"week":269,"volume":270},"2025-08-31",18889,{"week":272,"volume":273},"2025-09-07",38409,{"week":275,"volume":276},"2025-09-14",36629,{"week":278,"volume":279},"2025-09-21",35155,{"week":281,"volume":282},"2025-09-28",34510,{"week":284,"volume":285},"2025-10-05",19340,{"week":287,"volume":288},"2025-10-12",23166,{"week":290,"volume":291},"2025-10-19",19111,{"week":293,"volume":294},"2025-10-26",19134,{"week":296,"volume":297},"2025-11-02",31683,{"week":299,"volume":300},"2025-11-09",32050,{"week":302,"volume":303},"2025-11-16",30715,{"week":305,"volume":306},"2025-11-23",33347,{"week":308,"volume":309},"2025-11-30",33697,{"week":311,"volume":312},"2025-12-07",30429,{"week":314,"volume":315},"2025-12-14",27500,{"week":317,"volume":318},"2025-12-21",27458,{"week":320,"volume":321},"2025-12-28",23395,{"week":323,"volume":324},"2026-01-04",40868,{"week":326,"volume":327},"2026-01-11",45047,{"week":329,"volume":330},"2026-01-18",44321,{"week":332,"volume":333},"2026-01-25",46055,{"week":335,"volume":336},"2026-02-01",46204,{"week":338,"volume":339},"2026-02-08",42990,{"week":341,"volume":342},"2026-02-15",44277,{"week":344,"volume":345},"2026-02-22",47783,{"week":347,"volume":348},"2026-03-01",45605,{"week":350,"volume":351},"2026-03-08",43077,{"week":353,"volume":354},"2026-03-15",47588,{"week":356,"volume":357},"2026-03-22",40388,{"week":359,"volume":360},"2026-03-29",40056,{"week":362,"volume":363},"2026-04-05",41952,{"week":365,"volume":366},"2026-04-12",38069,{"week":368,"volume":369},"2026-04-19",40752,{"week":371,"volume":372},"2026-04-26",38359,{"week":374,"volume":375},"2026-05-03",19569,{"week":377,"volume":378},"2026-05-10",20200,{"week":380,"volume":381},"2026-05-17",19975,{"week":383,"volume":384},"2026-05-24",18358,{"week":386,"volume":387},"2026-05-31",16640,{"week":389,"volume":390},"2026-06-07",17699,{"week":392,"volume":393},"2026-06-14",16699,{"week":395,"volume":396},"2026-06-21",15955,{"week":398,"volume":399},"2026-06-28",18599,{"week":401,"volume":402},"2026-07-05",16654,{"week":404,"volume":405},"2026-07-12",17072,false,[408,409,410,411,412,413,414,415,416,417,418,419],1.5044424573224227,1.4003171131211472,1.2398035791861552,1.0508168705532746,0.706588135904872,0.6171497645786297,0.5961057291657863,0.562371008453157,0.9229685198927254,0.8215626780169274,1.4290606265669952,1.1636403249038416,{"top":421,"otherBrandCount":41,"otherClickShare":41},[422,425,428,431,434,437],{"brand":423,"clickShare":424},"Bepanthen",0.5132,{"brand":426,"clickShare":427},"Metanium",0.1956,{"brand":429,"clickShare":430},"WELEDA",0.1232,{"brand":432,"clickShare":433},"Sudocrem",0.1174,{"brand":435,"clickShare":436},"Aveeno Baby",0.0297,{"brand":438,"clickShare":439},"Childs Farm",0.0209,[441,452,461,472,482,492,502,512,522,531,540],{"asin":442,"title":443,"brand":423,"imageUrl":444,"price":445,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B012TBXGPI","Bepanthen Nappy Care Ointment | Nappy Cream with Provitamin B5 | Suitable for Newborns Skin 100 g (Packing May Vary).","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GVbZ1BOJL.jpg",5.14,4.8,15605,0.4067,0.3749,"2012-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB012TBXGPI",{"asin":453,"title":454,"brand":426,"imageUrl":455,"price":25,"rating":456,"reviews":457,"clickShare90":427,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B005H12KAK","Metanium Everyday Barrier Ointment Protection From Irritants For Everyday Nappy Change Fragrance Free Lanolin Free 40 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416sCIEVdoL.jpg",4.6,2144,0.206,"2011-08-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB005H12KAK",{"asin":462,"title":463,"brand":432,"imageUrl":464,"price":465,"rating":466,"reviews":467,"clickShare90":468,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B08GQ8SBPN","Sudocrem Sudosalve Nappy Rash Cream for Inflamed and Broken Skin 25g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-4glAog+L.jpg",3.98,4.7,378,0.0788,0.0841,"2020-08-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08GQ8SBPN",{"asin":473,"title":474,"brand":429,"imageUrl":475,"price":476,"rating":446,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B00BN8JUCC","Weleda Baby Calendula Nappy Cream","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vSbT9hSsL.jpg",4.43,20861,0.0722,0.0759,"2006-05-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00BN8JUCC",{"asin":483,"title":484,"brand":429,"imageUrl":485,"price":486,"rating":466,"reviews":487,"clickShare90":488,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B087H9LK5R","Weleda Nappy Cream with Calendula Barrier Cream for Baby Lanolin Dermatologically Tested Gentle Protection 100% Certified Natural 30 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21b88dnv+FL.jpg",2.71,3383,0.051,0.0617,"2020-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB087H9LK5R",{"asin":493,"title":494,"brand":423,"imageUrl":495,"price":496,"rating":446,"reviews":497,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B0FLDRBY3C","Bepanthen Cream - 200g - Nappy Rash Ointment - Gentle Barrier Care for Babies with Lanolin - Soothing Treatment for Newborn Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416uk6RPF2L.jpg",10.3,167,0.0403,0.0537,"2025-08-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FLDRBY3C",{"asin":503,"title":504,"brand":432,"imageUrl":505,"price":506,"rating":446,"reviews":507,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B000ZLQJHC","Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416f9sKkvIL.jpg",3.29,8081,0.0386,0.0437,"2007-11-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000ZLQJHC",{"asin":513,"title":514,"brand":423,"imageUrl":515,"price":516,"rating":466,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B08MW387NQ","Bepanthen Tattoo Intense Care Ointment Formulated with Provitamin B5 50g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41O71Xg+ddL.jpg",5.73,7882,0.0377,0.0293,"2020-08-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08MW387NQ",{"asin":523,"title":524,"brand":435,"imageUrl":525,"price":526,"rating":466,"reviews":527,"clickShare90":436,"clickShare360":528,"launchDate":529,"amazonUrl":530},"B001AI7G8K","Aveeno Baby Daily Care Nappy Cream (1x 100ml) Gentle Cream to Soothe Delicate Skin a Preventative Nappy Rash Lotion with Long-Lasting Protection Suitable for Sensitive Skin Prone to Baby Eczema","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31aeYGlOb1L.jpg",3.36,2841,0.026,"2008-05-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001AI7G8K",{"asin":532,"title":533,"brand":423,"imageUrl":534,"price":26,"rating":535,"reviews":536,"clickShare90":537,"clickShare360":528,"launchDate":538,"amazonUrl":539},"B0FR97Y92D","Bepanthen Nappy Care Ointment 120 g (Pack of 4)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vqQhii56L.jpg",3.9,31,0.0285,"2025-09-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FR97Y92D",{"asin":541,"title":542,"brand":438,"imageUrl":543,"price":544,"rating":456,"reviews":545,"clickShare90":439,"clickShare360":546,"launchDate":547,"amazonUrl":548},"B0DHSG9N8Q","Childs Farm Baby Nappy Cream Fragrance Free | Soothing Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive & Eczema-prone Skin 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kmbDN-XuL.jpg",2.94,239,0.0187,"2025-01-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSG9N8Q",null,[551,556,559,564,569,574,579,584,589,594],{"term":552,"volume":553,"growthQoq":554,"conversionRate":555},"bepanthen cream",269953,-0.0916,0.1639,{"term":32,"volume":557,"growthQoq":558,"conversionRate":430},164959,-0.0929,{"term":560,"volume":561,"growthQoq":562,"conversionRate":563},"metanium nappy cream yellow",102345,-0.2939,0.1317,{"term":565,"volume":566,"growthQoq":567,"conversionRate":568},"bepanthen",64759,-0.2189,0.1254,{"term":570,"volume":571,"growthQoq":572,"conversionRate":573},"nappy rash cream",63524,-0.2273,0.1112,{"term":575,"volume":576,"growthQoq":577,"conversionRate":578},"weleda nappy cream",75200,-0.2879,0.1519,{"term":580,"volume":581,"growthQoq":582,"conversionRate":583},"metanium nappy rash ointment",32983,-0.0206,0.0636,{"term":585,"volume":586,"growthQoq":587,"conversionRate":588},"metanium",43356,-0.2577,0.1634,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"bepanthen nappy cream",30498,-0.3466,0.1445,{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"sudosalve",33582,-0.3143,0.2517,[600,607,613,618,623,628],{"title":601,"href":602,"score":603,"verdict":604,"marketSize":605,"growth90":606},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":608,"href":609,"score":603,"verdict":610,"marketSize":611,"growth90":612},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":614,"href":615,"score":603,"verdict":610,"marketSize":616,"growth90":617},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":619,"href":620,"score":603,"verdict":610,"marketSize":621,"growth90":622},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":624,"href":625,"score":603,"verdict":610,"marketSize":626,"growth90":627},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":629,"href":630,"score":631,"verdict":604,"marketSize":632,"growth90":633},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563,[635,642,649,656,663,670,677,684,691,698,705,712,719,722,729,736,743,750,757],{"nodeId":636,"label":637,"slug":638,"href":639,"nichesTracked":640,"marketSizeTotal":641},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":650,"label":651,"slug":652,"href":653,"nichesTracked":654,"marketSizeTotal":655},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":657,"label":658,"slug":659,"href":660,"nichesTracked":661,"marketSizeTotal":662},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":664,"label":665,"slug":666,"href":667,"nichesTracked":668,"marketSizeTotal":669},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":671,"label":672,"slug":673,"href":674,"nichesTracked":675,"marketSizeTotal":676},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":678,"label":679,"slug":680,"href":681,"nichesTracked":682,"marketSizeTotal":683},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":685,"label":686,"slug":687,"href":688,"nichesTracked":689,"marketSizeTotal":690},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":703,"marketSizeTotal":704},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":706,"label":707,"slug":708,"href":709,"nichesTracked":710,"marketSizeTotal":711},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":713,"label":714,"slug":715,"href":716,"nichesTracked":717,"marketSizeTotal":718},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":720,"marketSizeTotal":721},638,162171515,{"nodeId":723,"label":724,"slug":725,"href":726,"nichesTracked":727,"marketSizeTotal":728},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":730,"label":731,"slug":732,"href":733,"nichesTracked":734,"marketSizeTotal":735},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]