---
title: "Products — nappy caddy - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappy-caddy/products"
last_updated: "2026-07-21T15:56:19.108Z"
locale: en
meta:
  description: "Niche score 52/100 · £416K/yr market · 1.2M searches/yr · £11.85 avg price. Soft demand (+5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £416K/yr market · 1.2M searches/yr · £11.85 avg price. Soft demand (+5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — nappy caddy - Flapen"
---

# **nappy caddy**

**Worth a look**

Shows low returns (1.0%), but soft demand (+5.1% this quarter) keeps it on the watch list.

Market size 56Growth 31Conversion 37Competition 54Returns 95Price range 54Avg price 49Brand share 64Review moat 36Quality gap 40

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£416K**

£416K/yr · 1.2M searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£5.74–£25.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.85**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,949.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.1%**

90-day search growth — must beat 0% to launch