---
title: "Search terms — nappy bin refill cassettes - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappy-bin-refill-cassettes/search-terms"
last_updated: "2026-07-21T15:31:08.758Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nappy bin refill cassettes - Flapen"
---

# **nappy bin refill cassettes**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 86Growth 21Conversion 97Competition 50Returns 98Price range 83Avg price 84Brand share 39Review moat 52Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****15.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.5M**

£1.5M/yr · 495K searches

**Avg price**

**Great****£18.66**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.71–£46.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,417.2**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch