---
title: "Reviews — nappies - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies/reviews"
last_updated: "2026-07-21T15:51:49.459Z"
locale: en
meta:
  description: "Niche score 60/100 · £973K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £973K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — nappies - Flapen"
---

# **nappies**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 24Conversion 55Competition 82Returns 100Price range 71Avg price 88Brand share 18Review moat 29Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****£20.04**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Market size**

**Great****£973K**

£973K/yr · 1.1M searches

**Price range**

**Good****£3.90–£41.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,617.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand