---
title: "Trend — nappies size 7 - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-7/trend"
last_updated: "2026-07-21T15:31:07.105Z"
locale: en
meta:
  description: "Niche score 59/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nappies size 7 - Flapen"
---

# **nappies size 7**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 31Conversion 86Competition 70Returns 100Price range 69Avg price 79Brand share 8Review moat 30Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.46**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£2.84–£41.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£519K**

£519K/yr · 325K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,531.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand