---
title: "Nappies Size 7 — £519K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-7"
last_updated: "2026-07-21T11:20:21.999Z"
locale: en
meta:
description: "Niche score 59/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £519K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nappies Size 7 — £519K/yr Amazon UK Niche (2026) - Flapen"
---
# **nappies size 7**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 31Conversion 86Competition 70Returns 100Price range 69Avg price 79Brand share 8Review moat 30Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.46**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.84–£41.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£519K**
£519K/yr · 325K searches
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,531.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 7 is a £519K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nappies size 7 market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£658K–£823K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **52%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**2%**
- Pampers60% - by Amazon25% - HUGGIES5% - Morrisons5% - Pura1% - Bambo Nature1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/baby-products/nappies-size-7/trend)
## **Top nappies size 7 search terms**
- **pampers size 7**74K/yr+17.9%8.9% conv. - **nappies size 7**64K/yr+6.2%9.9% conv. - **size 7 nappies**46K/yr-4.6%8.9% conv. - **nappy pants size 7**26K/yr-10.3%7.5% conv. - **size 7 nappy pants**22K/yr-1.1%9.4% conv. - **pull ups size 7**20K/yr-2.9%6.7% conv. - **pampers pants size 7**12K/yr+25.3%6.8% conv. - **pampers pull ups size 7**8K/yr-27.3%7.8% conv. - **pampers size 7 nappy pants**8K/yr+6.3%9.1% conv. - **size 7 pull ups**6K/yr+76.7%7.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/nappies-size-7/search-terms)
## **Top nappies size 7 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£21K8%£42K12%£62K16%£83K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pampers Premium Protection Nappy Pants Size 7 123 Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes-**Pampers**£35.95**4.7★3,057 rev](https://www.amazon.co.uk/dp/B097JV24FW) [2**By Amazon - 112 Ultra Dry Nappies - Size 7 (17kg+) (Previously a Mama Bear Brand Same Product)**by Amazon**£19.19**4.1★13,268 rev](https://www.amazon.co.uk/dp/B08WQY6XL4) [3**Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes**Pampers**£41.92**2.6★4 rev](https://www.amazon.co.uk/dp/B0F8NP6P1P) [4**Pampers Baby-Dry Nappy Pants Size 7 50 Nappies 15kg+ Jumbo+ Pack 360 Fit to Help Prevent Gaps and Leaks**Pampers**£14.92**4.8★16 rev](https://www.amazon.co.uk/dp/B0D1GGK2NS) [5**by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants**by Amazon**£11.01**4.2★7,046 rev](https://www.amazon.co.uk/dp/B0FHQBHMHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants**by Amazon**£11.01**7,046 rev2mo ago](https://www.amazon.co.uk/dp/B0FHQBHMHG) [**by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)**by Amazon**£18.69**7,046 rev2mo ago](https://www.amazon.co.uk/dp/B0FHQNZF5S) [**Nutmeg Ultra Dry Nappies Size 7**Morrisons**£2.84**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FZX2K8FP) [**Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes**Pampers**£41.92**4 rev1y ago](https://www.amazon.co.uk/dp/B0F8NP6P1P) [**Rascals Premium Baby Diapers - Comfortable & Leak-Proof Diaper for Babies 17+ kg - Soft & Gentle Diapers Size 7 - Pack of 26 Count**Rascals**£5.76**30 rev1y ago](https://www.amazon.co.uk/dp/B0DL6CQ1LB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)**by Amazon**£18.69**4.2★**▲ 319%**](https://www.amazon.co.uk/dp/B0FHQNZF5S) [**by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants**by Amazon**£11.01**4.2★**▲ 318%**](https://www.amazon.co.uk/dp/B0FHQBHMHG) [**Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers**Joyo roy**£14.94**4.0★**▲ 229%**](https://www.amazon.co.uk/dp/B0923M5V8K) [**Pampers Baby Nappies Size 7 (15+ kg/33 Lb) Baby-Dry 112 Nappies Monthly Savings Pack Up to 12h of All-Around Leakage Protection**Pampers**£37.78**4.7★**▲ 190%**](https://www.amazon.co.uk/dp/B0792T8X3V) [**Nutmeg Ultra Dry Nappies Size 7**Morrisons**£2.84**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B0FZX2K8FP)
**~~View all trending →~~**
## **What buyers say about nappies size 7**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality for the price 💯 These nappies have been an amazing find”*
**Leak-Proof**14%
*“haven't leaked through”*
**Size-Overall**12%
*“sizing is accurate as I ordered them for our 2.5 year old grandson”*
**Value For Money**8%
*“Overall great budget option for daily use”*
**Ease Of Use**7%
*“Easy to use”*
**Comfort-Overall**7%
*“These are somewhat comfortable”*
**Soft Feel**6%
*“They feel soft against the skin”*
**Absorbency**5%
*“Absorbent”*
**Design-Overall**3%
*“a cute design for children”*
**Stretchability/Expandability/Elasticity**2%
*“the elasticated waistband makes them easy to pull on”*
### **What buyers complain about **
**Leak-Proof**17%
*“leaks through quickly”*
**Allergies**15%
*“Within 2 days his bum had a rash”*
**Quality-Overall**7%
*“they arent the same quality as the normal pampers”*
**Smell**5%
*“Terrible smell”*
**Moist/Dry**5%
*“She said the dont keep the moisture away from the skin either”*
**Thickness**5%
*“Very thin nappy pants”*
**Value For Money**5%
*“It's expensive,”*
**Absorbency**4%
*“Not very absorbant”*
**Size-Overall**3%
*“Poor fit”*
**Durability**3%
*“Does not last long at all”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is nappies size 7 profitable to sell on Amazon United Kingdom?**
- The niche generates £519K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the nappies size 7 niche?**
- 9 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in nappies size 7?**
- Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.1%.
- **When does demand for nappies size 7 peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nappies size 7 niche?**
- Listings span £2.84–£41.92; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)