---
title: "Search terms — nappies size 6 - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-6/search-terms"
last_updated: "2026-07-21T17:32:01.663Z"
locale: en
meta:
  description: "Niche score 57/100 · £985K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £985K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nappies size 6 - Flapen"
---

# **nappies size 6**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 24Conversion 95Competition 49Returns 100Price range 74Avg price 81Brand share 8Review moat 38Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£17.49**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£985K**

£985K/yr · 442K searches

**Price range**

**Good****£5.18–£42.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,743.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand