---
title: "Reviews — nappies size 5 - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-5/reviews"
last_updated: "2026-07-21T17:04:34.369Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.1M/yr market · 452K searches/yr · £19.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.1M/yr market · 452K searches/yr · £19.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — nappies size 5 - Flapen"
---

# **nappies size 5**

**Launch it**

A $1.1M/yr market growing +0.6% this quarter with returns at 0.1% — clears our launch bar.

Market size 79Growth 26Conversion 95Competition 58Returns 100Price range 73Avg price 86Brand share 6Review moat 31Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£19.43**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.1M**

£1.1M/yr · 452K searches

**Price range**

**Good****£5.59–£39.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,445.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand