---
title: "Nappies Size 5 — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-5"
last_updated: "2026-07-21T11:20:53.420Z"
locale: en
meta:
description: "Niche score 59/100 · £1.1M/yr market · 452K searches/yr · £19.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.1M/yr market · 452K searches/yr · £19.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nappies Size 5 — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **nappies size 5**
**Launch it**
A $1.1M/yr market growing +0.6% this quarter with returns at 0.1% — clears our launch bar.
Market size 79Growth 26Conversion 95Competition 58Returns 100Price range 73Avg price 86Brand share 6Review moat 31Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.43**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.1M**
£1.1M/yr · 452K searches
**Price range**
**Good****£5.59–£39.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,445.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 5 is a £1.1M/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nappies size 5 market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£972K–£1.2M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**92**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**2%**
- Pampers73% - by Amazon18% - HUBSIDIA3% - Joyo roy2% - Pura1% - Heekcaa1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/baby-products/nappies-size-5/trend)
## **Top nappies size 5 search terms**
- **pampers size 5**161K/yr+6.8%9.2% conv. - **nappies size 5**84K/yr-4.9%10.0% conv. - **size 5 nappies**49K/yr-6.0%11.5% conv. - **pampers pants size 5**19K/yr+15.5%8.6% conv. - **nappy pants size 5**21K/yr-6.2%9.6% conv. - **pampers size 5 pants**15K/yr+35.6%9.7% conv. - **pampers premium protection size 5**15K/yr-3.1%6.5% conv. - **size 5 nappy pants**13K/yr-24.5%12.9% conv. - **pull ups size 5**8K/yr+19.7%8.1% conv. - **pampers nappies size 5**8K/yr+3.0%5.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/nappies-size-5/search-terms)
## **Top nappies size 5 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£44K8%£88K12%£132K16%£176K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pampers Baby-Dry Paw Patrol Edition Size 5 186 Nappies 11kg-16kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night**Pampers**£36.69**4.5★1,762 rev](https://www.amazon.co.uk/dp/B0C74Q6QCG) [2**Pampers Premium Protection Size 5 152 Baby Nappies 11kg-16kg Monthly Pack with Pampers Harmonie Aqua Baby Wipes 1 Pack of 10 Wipes**Pampers**£35.17**4.4★180 rev](https://www.amazon.co.uk/dp/B097JV5P6W) [3**Pampers Baby-Dry Characters Paw Patrol Nappy Pants S5**Pampers**£36.48**4.7★2,617 rev](https://www.amazon.co.uk/dp/B0BLW7L6S5) [4**By Amazon - 76 Ultra Dry Nappies - Size 5 (10-16 kg) (Previously a Mama Bear Brand Same Product)**by Amazon**£11.49**4.1★13,268 rev](https://www.amazon.co.uk/dp/B08Y6VVTMG) [5**by Amazon Disney Nappy Pants Size 5 (12-17 kg) 70 Count White (Previously a Mama Bear brand same product)**by Amazon**£11.53**4.2★7,046 rev](https://www.amazon.co.uk/dp/B092DPZ7G7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baby-Dry Nappy Size 5 (12-17kg) Pants Bundle 2 Packs of 33**HUBSIDIA**£26.01**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FTNSSCGS) [**Rascals Premium Baby Diapers - Comfortable & Leak-Proof Diaper for Babies 13-18 kg - Soft & Gentle Diapers Size 5 - Pack of 32 Count**Rascals**£5.80**30 rev1y ago](https://www.amazon.co.uk/dp/B0DL67L63W) [**PAMPERS Pants Nappies Pull ON Size 5 Junior 58 Pack**Pampers**£16.78**4 rev1y ago](https://www.amazon.co.uk/dp/B0DDLDF4W8) [**Pura Nappy Pants Size 5 20 Count 12-17kg 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free**Pura**£5.59**88 rev2y ago](https://www.amazon.co.uk/dp/B0D6G4B5Z4) [**Pampers Pants Pull-on Size 5 Junior 27pk**Pampers**£6.76**13 rev2y ago](https://www.amazon.co.uk/dp/B0D1GH6F9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers**Joyo roy**£14.94**4.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0923M5V8K) [**Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)**Heekcaa**£19.49**4.2★**▲ 288%**](https://www.amazon.co.uk/dp/B0BX3CYK3H) [**Pampers Night Nappy Pants Size 5 160 Nappies 11kg-17kg**Pampers**£38.81**4.5★**▲ 229%**](https://www.amazon.co.uk/dp/B0BLW45661) [**Pampers Baby Dry Size 5 Nappies 11 to 23kg with Absorbing Channels**Pampers**£19.34**0.0★**▲ 162%**](https://www.amazon.co.uk/dp/B010132GUM) [**Pampers Premium Protection S5 x32**Pampers**£6.19**4.3★**▲ 68%**](https://www.amazon.co.uk/dp/B0CBRKD5T5)
**~~View all trending →~~**
## **What buyers say about nappies size 5**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Absorbency**13%
*“absorbent”*
**Comfort-Overall**13%
*“Comfort and versatile”*
**Value For Money**10%
*“Great value for money”*
**Smell**5%
*“However, they dont smell as chemical so I think theyre better for babies”*
**Advertised Vs Actual Product**5%
*“The product is exactly as advertised”*
**Eco Friendliness**5%
*“also your dedication to eco-friendly materials”*
**Leak-Proof**3%
*“Pee doesn't leak”*
**Soft Feel**3%
*“Soft, airy when dry and spacious”*
**Design-Overall**3%
*“Tot loved the designs on them”*
### **What buyers complain about **
**Leak-Proof**53%
*“They still leak”*
**Value For Money**10%
*“Waste of money”*
**Quality-Overall**6%
*“the quality has gone down massively”*
**Allergies**5%
*“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”*
**Absorbency**3%
*“does not absorb so well not very comfortable too”*
**Smell**2%
*“during the day you could smell strong odor of urine”*
**Thickness**2%
*“But this batch I noticed looked thinner and smaller”*
**Sensitivity-Overall**2%
*“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”*
**Design-Overall**2%
*“What a shame the design was changed”*
**Fabric Quality**2%
*“Little cotton & bits falling off”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is nappies size 5 profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (59/100).
- **How competitive is the nappies size 5 niche?**
- 8 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in nappies size 5?**
- Top complaints mined from reviews: Leak-Proof, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for nappies size 5 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the nappies size 5 niche?**
- Listings span £5.59–£39.89; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 3,446 reviews — the moat a new listing must climb.
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