---
title: "Nappies Size 2 — £447K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/nappies-size-2"
last_updated: "2026-08-11T05:52:59.842Z"
locale: en
meta:
description: "Niche score 48/100 · £447K/yr market · 297K searches/yr · £18.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £447K/yr market · 297K searches/yr · £18.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nappies Size 2 — £447K/yr Amazon UK Niche (2026) - Flapen"
---
# **nappies size 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 24Conversion 80Competition 15Returns 99Price range 68Avg price 83Brand share 0Review moat 39Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.84–£36.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£447K**
£447K/yr · 297K searches
**Review moat**
**Okay****2,606**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 2 is a £447K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nappies size 2 market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£450K–£540K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Pampers84% - Cc1st Customers Come 1st9% - by Amazon7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/baby-products/nappies-size-2/trend)
## **Top nappies size 2 search terms**
- **pampers size 2**160K/yr+9.0%8.3% conv. - **nappies size 2**51K/yr-14.0%5.5% conv. - **size 2 nappies**45K/yr-5.9%6.3% conv. - **pampers size 2 nappies**9K/yr-1.1%7.4% conv. - **pampers nappies size 2**7K/yr-2.9%5.8% conv. - **pampers 2**5K/yr-11.9%8.7% conv. - **size 2 pampers nappies**4K/yr+14.9%11.8% conv. - **pampers premium protection size 2**4K/yr+7.8%8.6% conv. - **baby nappies size 2**4K/yr-5.7%3.0% conv. - **diapers size 2**3K/yr-5.7%3.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/nappies-size-2/search-terms)
## **Top nappies size 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£67K30%£134K45%£201K60%£268K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation**Pampers**£36.47**4.4★970 rev](https://www.amazon.co.uk/dp/B0CVQMGZ1J) [2**Pampers Premium Protection S2 x44**Pampers**£4.84**4.5★55 rev](https://www.amazon.co.uk/dp/B0CBRMGZZT) [3**Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk**Cc1st Customers Come 1st**£18.00**4.0★11 rev](https://www.amazon.co.uk/dp/B0D873X4ZN) [4**By Amazon - 84 Ultra Dry Nappies - Size 2 (3-6 kg) (Previously a Mama Bear brand same product)**by Amazon**£11.17**4.1★13,268 rev](https://www.amazon.co.uk/dp/B08Y6G1H9S) [5**Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection**Pampers**£36.44**4.6★8,276 rev](https://www.amazon.co.uk/dp/B0CPM66P94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk**Cc1st Customers Come 1st**£18.00**11 rev2y ago](https://www.amazon.co.uk/dp/B0D873X4ZN) [**Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation**Pampers**£36.47**970 rev2y ago](https://www.amazon.co.uk/dp/B0CVQMGZ1J) [**Pampers Harmonie Nappies Size 2 204 Nappies 4kg-8kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection**Pampers**£36.44**8,276 rev2y ago](https://www.amazon.co.uk/dp/B0CPM66P94) [**Pampers Premium Protection S2 x44**Pampers**£4.84**55 rev3y ago](https://www.amazon.co.uk/dp/B0CBRMGZZT) [**Pampers Baby Nappies Size 2 (4-8 kg) Premium Protection Newborn Mini Big Pack Best Comfort and Protection for Sensitive Skin 76 Pieces**Pampers**£18.48**246 rev4y ago](https://www.amazon.co.uk/dp/B09MTKBB6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pampers Baby Nappies Size 2 (4-8 kg) Premium Protection Newborn Mini Big Pack Best Comfort and Protection for Sensitive Skin 76 Pieces**Pampers**£18.48**4.6★**▲ 225%**](https://www.amazon.co.uk/dp/B09MTKBB6B) [**Pampers Premium Protection S2 x44**Pampers**£4.84**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0CBRMGZZT) [**By Amazon - 84 Ultra Dry Nappies - Size 2 (3-6 kg) (Previously a Mama Bear brand same product)**by Amazon**£11.17**4.1★**▲ 17%**](https://www.amazon.co.uk/dp/B08Y6G1H9S) [**Protection Bundle Size 2 44 Nappies 4kg-8kg Essential Pack with Baby Wipes 52pk**Cc1st Customers Come 1st**£18.00**4.0★**— 7%**](https://www.amazon.co.uk/dp/B0D873X4ZN) [**Pampers Premium Protection New Baby Size 2 240 Nappies 4kg-8kg Monthly Pack The Only Newborn Nappy Approved by British Skin Foundation**Pampers**£36.47**4.4★**— 0%**](https://www.amazon.co.uk/dp/B0CVQMGZ1J)
**~~View all trending →~~**
## **What buyers say about nappies size 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Quality and it definitely exceeds this”*
**Leak-Proof**33%
*“Great no leaks just perfect”*
**Value For Money**17%
*“at good value”*
### **What buyers complain about **
**Leak-Proof**20%
*“Prone to leaks, avoid”*
**Advertised Vs Actual Product**20%
*“Misleading description”*
**Size-Overall**20%
*“They are not size 2”*
**Value For Money**20%
*“Ridiculous price”*
**Thickness**10%
*“its just a small thin packet with 10 individual wipes inside”*
## **Common questions**
- **Is nappies size 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £447K/yr across 9 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nappies size 2 niche?**
- 3 brands and 45 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nappies size 2?**
- Top complaints mined from reviews: Leak-Proof, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- **When does demand for nappies size 2 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the nappies size 2 niche?**
- Listings span £4.84–£36.47; the average listing price is £18.00 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.
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