---
title: "Muslin Face Cloths — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/muslin-face-cloths"
last_updated: "2026-08-11T02:52:03.220Z"
locale: en
meta:
description: "Niche score 37/100 · £78K/yr market · 93K searches/yr · £6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £78K/yr market · 93K searches/yr · £6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muslin Face Cloths — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **muslin face cloths**
**Skip it**
Prices mostly outside the sweet spot ($3.67–$11.27) — this niche doesn't clear our bar today.
Market size 19Growth 16Conversion 96Competition 17Returns 99Price range 0Avg price 17Brand share 16Review moat 65Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****916.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£78K**
£78K/yr · 93K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.67–£11.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, muslin face cloths is a £78K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muslin face cloths market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£77K–£93K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- Lanjue45% - Liz Earle31% - WithNature Skincare6% - Panlom6% - Lanstorm5% - JETOP2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/muslin-face-cloths/trend)
## **Top muslin face cloths search terms**
- **muslin face cloths**48K/yr-28.4%11.5% conv. - **muslin cloths for face**12K/yr-5.9%10.3% conv. - **muslin face cloths for cleansing**9K/yr+33.6%11.9% conv. - **muslin face cloth**5K/yr+9.2%7.8% conv. - **liz earle muslin face cloths**5K/yr-18.7%21.1% conv. - **liz earle cloths**4K/yr-4.6%17.8% conv. - **face muslin cloths**4K/yr-19.5%12.3% conv. - **face cloths muslin**3K/yr-26.9%9.7% conv. - **liz earle face cloths**3K/yr-20.8%21.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/muslin-face-cloths/search-terms)
## **Top muslin face cloths products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£23K40%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liz Earle Pure Cotton Cloths Gently Exfoliates & Buffs Away Impurities Double Woven 100% Cotton 2 pack**Liz Earle**£3.90**4.6★1,083 rev](https://www.amazon.co.uk/dp/B00K93Q8UO) [2**Lanjue 10 PCS Muslin Face Cloths 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Mouth Wipes Face Wash Cloths**Lanjue**£4.09**4.3★1,483 rev](https://www.amazon.co.uk/dp/B09D3BNLLB) [3**Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths**Lanjue**£6.54**4.4★224 rev](https://www.amazon.co.uk/dp/B0CWQBZDRX) [4**(Pack of 6) Pure & Gentle Muslin Face Cloths by WithNature Skincare**WithNature Skincare**£9.99**4.6★731 rev](https://www.amazon.co.uk/dp/B007JKY2XK) [5**4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)**Lanstorm**£5.52**4.6★18 rev](https://www.amazon.co.uk/dp/B0FK3HPMC7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)**Lanstorm**£5.52**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FK3HPMC7) [**Lanjue 10 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths Muslin Pack Facial Towels Reusable Cleansing Cloths Remover for Makeup Removal Facial Face Cleaning(Multicolor Edge)**Lanjue**£4.14**1,483 rev1y ago](https://www.amazon.co.uk/dp/B0DRQZVVF5) [**Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths**Lanjue**£6.54**224 rev2y ago](https://www.amazon.co.uk/dp/B0CWQBZDRX) [**JETOP 20 Pack Muslin Face Cloths Reusable Face Cloth 30x30cm/11.8x11.8in Muslin Cloths Soft and Light for Makeup Remover Non-fluorescent Cotton for Baby**JETOP**£6.13**151 rev3y ago](https://www.amazon.co.uk/dp/B0B5MMC2ZL) [**10 Pieces Muslin Face Cloths 11.8 x 11.8 Inch Reusable Facial Muslin Cleaning Cloth Makeup Remover Cloths Toddler Towels Muslin Cloths for Baby Bath Wrapping**Lanjue**£4.13**338 rev4y ago](https://www.amazon.co.uk/dp/B09GXBZNR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liz Earle Pure Cotton Cloths Gently Exfoliates & Buffs Away Impurities Double Woven 100% Cotton 2 pack**Liz Earle**£3.90**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B00K93Q8UO) [**MuslinZ 12PK Bamboo Cotton Terry reusable wash cloths - 20x20 cms - Face Cloth - Washable reuseable Baby Wipes (White)**MuslinZ**£11.27**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B01MT1QI6B) [**Lanjue 24 Pcs Muslin Face Cloths 12 x 12 Inch Cotton Muslin Cloths**Lanjue**£6.54**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0CWQBZDRX) [**4PCS Muslin Squares Soft Face Cloths Makeup Remover Pure Cotton Muslin Cloth Reusable Squares Muslin Cloths Cotton Wash Cloths for Skin Care Daily Cleansing Travel Women Men Adults (10X10 Inch)**Lanstorm**£5.52**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B0FK3HPMC7) [**Lanjue 10 PCS Muslin Face Cloths 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Mouth Wipes Face Wash Cloths**Lanjue**£4.09**4.3★**— 2%**](https://www.amazon.co.uk/dp/B09D3BNLLB)
**~~View all trending →~~**
## **What buyers say about muslin face cloths**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Decent cloths”*
**Value For Money**20%
*“Well worth the money”*
**Soft Feel**8%
*“gentle enough for babies”*
**Ease Of Cleaning**7%
*“They are great for using as part of your cleansing routine, nice and soft or as a hankie to have in your pocket”*
**Size-Overall**7%
*“They are a good size”*
**Advertised Vs Actual Product**6%
*“Honest description”*
**Washability**3%
*“have been a great alternative to disposable baby/face wipes”*
**Ease Of Use**3%
*“easy to use”*
**Cleansing**2%
*“These are good value muslin cloths perfect for face cleansing”*
**Material Quality**2%
*“Super cotton cloths”*
### **What buyers complain about **
**Size-Overall**21%
*“Not 12x12 inches”*
**Thickness**19%
*“a bit thin”*
**Quality-Overall**12%
*“Poor quality”*
**Hard Feel**7%
*“Very rough”*
**Moist/Dry**4%
*“cant dry my face completely with one cloth”*
**Product Condition**4%
*“Sadly, they had to be returned”*
**Ease Of Cleaning**3%
*“Not absorbent enough to hold cleanser”*
**Material Quality**2%
*“Poor quality cloths”*
**Comfort-Overall**2%
*“Uncomfortable to use on the face”*
**Advertised Vs Actual Product**2%
*“Dimensions not as described”*
### **Top return reasons **
**Quality-Overall**26%
**Thin**18%
**Size-Overall**15%
**Material Quality**14%
**Advertised Vs Actual Product**6%
**Hard Feel**6%
**Thickness**3%
**Smell**3%
**Wet Cleaning**3%
**Strength**3%
## **Common questions**
- **Is muslin face cloths profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the muslin face cloths niche?**
- 8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in muslin face cloths?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.2%.
- **When does demand for muslin face cloths peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the muslin face cloths niche?**
- Listings span £3.67–£11.27; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.
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